design stylebook - tiara dees

5

Click here to load reader

Upload: tiara-dees

Post on 13-Mar-2016

215 views

Category:

Documents


0 download

DESCRIPTION

A manual of the design style that I have developed over time.

TRANSCRIPT

Page 1: Design Stylebook - Tiara Dees

DESIGN STYLEBOOK Tiara Dees

TEXT, HEADLINES

Minion ProMinion Pro regularMinion Pro italicMinion Pro boldMinion Pro bold italicSECONDARY

Myriad ProMyriad Pro regularMyriad Pro italicMyriad Pro boldMyriad Pro bold italicDISPLAY

Chaparral ProChaparral Pro regularChaparral Pro italicChaparral Pro bold

THE TYPE FAMILYThere are three fonts that make up the basic components of this style:▶ Minion Pro is used for headlines, decks and text.▶ Myriad Pro is used for secondary ele-ments, such as captions, bylines and spe-cial headlines.▶ Chaparral Pro is used for display and labeling.Minion ProMinion Pro is an Adobe typeface de-signed by Robert Slimbach and was first released in 1990. Minion Pro is highly readable and functionable, yielding flexi-bility and typographic control for lengthy text or display settings. Minion Pro is ideal for uses ranging from limited-edi-tion books to newsletters to packaging because it has many ligatures, small caps, oldstyle figures, swashes, and other add-ed glyphs.

Myriad Pro is a sans-serif font designed by Robert Slimbach and Carol Twombly for Adobe in 1992. The typeface is best-known for its usage by Apple. Myriad Pro originally included thirty fonts in three widths and five weights each, with complementary italics. This humanist font is widely used by corporations, uni-versities and organizations for marketing and publication purposes.

Myriad Pro

Chaparral Pro was designed for Adobe by Carol Twombly, and combines the leg-ibility of slab serif designs popularized in the 19th century with 16th-century ro-man book lettering.The result is a versa-tile, hybrid slab-serif design. Chaparral has varying letter proportions that give it an accessible and friendly appearance in all weights from light to bold. Chapar-ral is widely used in printing and classical typesetting.

Chaparral Pro

Page 2: Design Stylebook - Tiara Dees

DESIGN STYLEBOOK Tiara Dees

Minion Pro regularMinion Pro italicMinion Pro boldMinion Pro bold italic

TEXT

By IJAZ MOHAMMADThe Associated Press

LAKKI MARWAT, Pakistan — A Taliban suicide bomber detonat-ed a car in an alley behind a police station in a strategically important town in northwestern Pakistan on Monday, killing at least 17 police and civilians in an explosion that shattered the station and neigh-boring homes.

By IJAZ MOHAMMADThe Associated Press

LAKKI MARWAT, Pakistan — A Taliban suicide bomber deto-nated a car in an alley behind a police station in a strategically important town in northwest-ern Pakistan on Monday, killing at least 17 police and civilians in an explosion that shattered the station and neighboring homes.

LAKKI MARWAT, Pakistan — A Taliban suicide bomber detonat-ed a car in an alley behind a police station in a strategically important town in northwestern Pakistan on Monday, killing at least 17 police and civilians in an explosion that shattered the station and neigh-boring homes.

The Associated Press

By IJAZ MOHAMMADThe Associated Press

A Taliban suicide bomber detonated a car in an alley behind a police station in

a strategically important town in northwestern Pakistan on Mon-day, killing at least 17 police and civilians in an explosion that shat-tered the station and neighboring homes.

TEXT LAYOUTThe text used in this stylebook is Min-ion Pro, regular. It comes with several avaliable weight and combination such as condensed, italicized, bold, etc.▶ Body text: All text is 12 pt. font with 14.4 leading. Tracking is -10 with 97% horizontal scale. The first line is not in-dented if there is a dateline, however, all proceeding lines are indented 1 pica. All text is justified unless it is a feature or columnist’s story.▶ Bylines: Bylines are Myriad Pro Bold, with -10 tracking and 97% horizontal scale. The name in the byline is always All Caps. ▶ Tagline: The tagline is the same as the body copy text, Minion Pro, howev-er it is italicized.▶ Drop cap: The Drop cap is Minion Pro Regular, with a three line drop of the first character.

Page 3: Design Stylebook - Tiara Dees

DESIGN STYLEBOOK Tiara Dees

Minion Pro regularMinion Pro italicMinion Pro boldMinion Pro bold italic

HEADLINES

Bishops pass new sex abuse policiesMeasures aimed at safeguarding children, screening candidates for priesthood

Bishops pass new sex abuse policies▶ Measures aimed at safeguarding children, screening candidates for priesthood are in response to scandals plagueing Catholism.

Rituals of sorrowAmid a debate over the role of Islam in our society, U.S. remembers terrorist attacks on 9/11

HEADLINE TYPEAll headlines are also Minion Pro. Min-ion Pro Bold will be used for emphasis, Regular will be used for typical stories, and italicized will be used for feature type stories.▶ Headlines: Headlines will always be Minion Pro, varying in the size and weight of the font. ▶ Decks: Minion Pro Italic will be used for all decks. If the headline is italicized, then the deck will be Minion Pro Regular, with a smaller font size. ▶ Summary heads: Summary heads will be in a sans-serif font such as Myri-ad Pro. Bold may be used for emphasis. It will also contain a bullet, either in black in white or a color matching the page’s de-sign. The bullet will always be the Minion Pro right-pointing triangle.

Page 4: Design Stylebook - Tiara Dees

DESIGN STYLEBOOK Tiara Dees

Myriad Pro regularMyriad Pro italicMyriad Pro boldMyriad Pro bold italic

SECONDARY TYPE

▶ Measures aimed at safeguarding children, screening candidates for priesthood are in response to scandals plagueing Catholism.

JOE SONGER ▶ THE ASSOCIATED PRESSMeasures aimed at safeguarding children and screening canidates for priesthood were approved by the U.S. Catholic Conference of Bishops at their meeting Tuesday in Washington.

BARACK OBAMAThe president is campaigning for Democratic candidates in the midterm elections

“We can’t let Republicans take over Congress in November.”BARACK OBAMAThe president is campaigning for Democratic candidates in the midterm elections

SECONDARY TYPEMyriad Pro is the secondary type to be used in the design. This font will be used in captions, muglines, summary heads and pull quotes. ▶ Captions: All captions will be Myriad Pro regular at 10-12 point font. The attri-bution will contain several elements: the name of the photographer or graphical artist will be in bold, followed by a right-pointing bullet, and then the name of the organization will be in regular font.▶ Muglines: Myriad Pro regular will be used under all muglines, with 10 point font, 14.4 leading, -10 tracking and 97% horizontal scale. The name will not be bold unless provided with a caption, in which case it will be bold with a Myriad Pro regular font to follow.▶ Summary heads: Myriad Pro regu-lar will be the main summary head. Bold may be used for emphasis. It will also contain a bullet, either in black in white or a color matching the page’s design. The bullet will always be the Minion Pro right-pointing triangle. ▶ Pull quotes: The pull quote can be in Myriad Pro Regular or italicized font. The first quotation mark will be treated as a drop cap: using Minion Pro regular font and the drop being one line.

Page 5: Design Stylebook - Tiara Dees

DESIGN STYLEBOOK Tiara Dees

Chaparral Pro regularChaparral Pro italicChaparral Pro bold

DISPLAY TEXT

Bishops pass new sex abuse policiesMeasures aimed at safeguarding children, screening candidates for priesthood

RELIGION

NATION BRIEFSWORLD BRIEFS

Chaparral Pro will be the display text for this design. Regular, italic and bold will only be used for page design.▶ Kickers: Kickers will range from 12-18 point font, italicized and all caps. Hori-zontal scale will be 97%, with -10 track-ing.▶ Panels: Will be in 14 point font, regu-lar small caps Chaparral Pro. ▶ Page designators: Page designators will be italicized in 18 point font, 97% horizontal scale -10 tracking, and in all caps.