design specifications prepared for: ____________ date
TRANSCRIPT
Design Specifications
Prepared for:
____________
Date
IntroductionIntroduction ObjectiveObjective
Rockland Web Design will be creating a new web presence for this Rockland Web Design will be creating a new web presence for this client, and request the client review and approve forthcoming client, and request the client review and approve forthcoming specifications and also provide materials requested. Our first task is to specifications and also provide materials requested. Our first task is to determine the “look and feel” of the pending website, as thought of determine the “look and feel” of the pending website, as thought of through the eyes and sensory perceptions of our client. We look for the through the eyes and sensory perceptions of our client. We look for the following aspects:following aspects:
Websites:Websites: Used as examples from the client, as related to aspects listed Used as examples from the client, as related to aspects listed belowbelow
Style:Style: Overall arrangement of the site, content and materials, as well as the Overall arrangement of the site, content and materials, as well as the type of message that the client wishes to convey. Artistic, corporate, tech-type of message that the client wishes to convey. Artistic, corporate, tech-savvy or trendy are good descriptions of style types.savvy or trendy are good descriptions of style types.
Color:Color: What colors will be used on the website for the background, banner, What colors will be used on the website for the background, banner, links, imagery and fontslinks, imagery and fonts
Shapes:Shapes: Thin or thick lines used as separators, curved or round edges Thin or thick lines used as separators, curved or round edges Imagery:Imagery: What graphics will be used to convey the primary message(s) of What graphics will be used to convey the primary message(s) of
the websitethe website Fonts:Fonts: The shape of the letters, such as Times New Roman or Arial The shape of the letters, such as Times New Roman or Arial
Sample WebsitesSample Websites
Please provide a minimum of 5 websites, for use Please provide a minimum of 5 websites, for use as examples in our preliminary design sketches. as examples in our preliminary design sketches. This step is This step is VERY, VERY IMPORTANTVERY, VERY IMPORTANT. . Please take the time to do this vital research.Please take the time to do this vital research.
Site 1: Site 1: Site 2: Site 2: Site 3: Site 3: Site 4: Site 4: Site 5: Site 5:
ColorsColors
What colors would you like for the What colors would you like for the background, the banner, the fonts, etc.?background, the banner, the fonts, etc.?
Primary colors:Primary colors: Banner colors:Banner colors: Font colors:Font colors: Content area (Light / dark):Content area (Light / dark): Background color / image:Background color / image:
Banner StyleBanner Style
Usually a sliding scale between “corporate or artsy”, and Usually a sliding scale between “corporate or artsy”, and “fun” or “serious” Describe how you want the site to feel, “fun” or “serious” Describe how you want the site to feel, in terms of style…in terms of style…
ARTSY
SERIOUS
MOVING
CORPORATE
STATIC
FUN
Banner Imagery & LayoutBanner Imagery & Layout
Font of the Banner text:Font of the Banner text: Tagline: Tagline: Number of images:Number of images: Layout:Layout:
Banner - 760 x 150
Image / logo ImageCompany Name
TaglinePhone Number
NavigationNavigation
Do you prefer left or top navigation?Do you prefer left or top navigation?
Content Area
Banner
Left Content Area
Banner
Top
Landing Page ?Landing Page ?
ShapesShapes
How do you want to divide up the specific sections of the How do you want to divide up the specific sections of the website?website? Thick linesThick lines Thin lines Thin lines
Do you want Do you want curved edgescurved edges to the tables, or to the tables, or straight, boxystraight, boxy like edges? like edges?
Curved Edges ?Boxy edges
Fonts: Choose your favorite one:Fonts: Choose your favorite one:
Arial Standard
Times New Roman
Comic Sans MS
VerdanaPlease note that there are other font choices which can be used…however they may not appear on every visitor’s computer. We strongly urge the client to stay with one of these 4 web-safe fonts. For a better understanding of web-safe fonts, please visit http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html
Call to ActionCall to Action
This will be an incentive on the website that will This will be an incentive on the website that will encourage people to perform an action, such as: encourage people to perform an action, such as: Fill out a contact form with visitors’ information Fill out a contact form with visitors’ information Sign up for a newsletter Sign up for a newsletter Purchase a productPurchase a product
Examples: Examples: Enter a drawing to win a free product or serviceEnter a drawing to win a free product or service Sign up for our newsletterSign up for our newsletter Click here to offer suggestionClick here to offer suggestion
Click Here to Sign Up!
List of pagesList of pages
HomeHome About UsAbout Us ProductsProducts ServicesServices NewsletterNewsletter Frequently Asked QuestionsFrequently Asked Questions Contact UsContact Us Others:Others:
OtherOther
We will setup a Google Account for:We will setup a Google Account for: AnalyticsAnalytics AdwordsAdwords Webmaster toolsWebmaster tools Site mapSite map AppsApps
What is your preferred User Name:What is your preferred User Name: What is your preferred Password:What is your preferred Password:
MaterialsMaterials We request the client provide the following materials so We request the client provide the following materials so
that we may produce the design specified by this that we may produce the design specified by this document:document: Logo:Logo: Tagline:Tagline: Additional imagery, as described above if available.Additional imagery, as described above if available.
Content – We suggest that the client begin creating content for Content – We suggest that the client begin creating content for website during RWD design phase.website during RWD design phase.
Domain InformationDomain Information
We require domain registrar information:We require domain registrar information: Domain(s)Domain(s)
Name of registrar:Name of registrar: Website to login:Website to login: User Name:User Name: Password:Password:
Thank You!!! Thank You!!!