design revolution
DESCRIPTION
A draft presentation on the future of design.TRANSCRIPT
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Course Objectives
• Scare you• Historical
context• Decode change• New rules in a
digital world• Putting it to
work for you and your business
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Peak into the Future:The Design Subculture
is going Mainstream
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“If you want to teach people a new way of thinking, don’t bother to teach them.
Instead give them a tool, the use of which will lead to new ways of thinking.”
-Buckminster Fuller
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Journey Overview
• The Next Big Thing• Why?• What’s Different?
• Digital Natives and Digital Immigrants
• How to adapt
• Questions?
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Different Seas — Different Ships
Predictable Old World Turbulent New World
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Medium as Message
When the primary means of storing and distributing information changes…
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Medium as Worldview
…our worldviews change!
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Then What? - Cultural Revolution
New psychology
New relationships
NEW DESIGN
New institutions
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Comparing the Mediums
Dynamic
Open-Ended
Ephemeral
Intimate
Now
Messenger
Linear
Sequential
Permanent
Abstract
Historical
Content
Fluid
Fragmented
Transitory
Vicarious
Future
Impression
Interactive
Linked
Iterative
Virtual
Time-Morph
Experience
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Madonna and Child Through the Ages
Symbolic
Perspective
Conceptual
Interactive
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Architecture
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Shifting Paradigms for Leaders
•Master/Guru
•Expert
•Visionary
•Collaborative Catalyst – Executive Producer
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Brain Orientation
Oral
•Non-linear, holistic, intimate, relational
•Linear, Sequential, Rational, Abstract
Broadcast
•Fluid, Fragmented, Visceral, Emotional
Digital/Interactive
•Non-linear, holistic, disembodied intimacy
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Business
Agriculture – Craft
Manufacturing
Information
Design Economy
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Focus
• Need• Function• Brand•Culture
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Design• Ancient
– Harmony, Archetype, Community
• Modern– The Right Way -
Efficiency, rationality, truth
• Postmodern– Our Way – Signature
Approach - Freedom, beauty, pleasure
• Emergent– Have it Your Way -
Recombinant
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The Digital Ecosystem
• Interactive/Connected
• Complex• Accelerating
change• Intangible value• Convergence • Immediacy • Mobile Nomads• Unpredictable
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Recipe of Attraction
• Unique• Compelling Story• Interactive• Passionate Delivery• Multi-Sensory• Immersion• Emotional Connection
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Blue Man Group – Design an Experience
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Cirque du Soleil – Re-Imagine
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Starbucks
Barnes & Noble
Third Places
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Whole Foods – Design a Culture
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Krispy Kreme – Make the Process the Attraction
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Harley Davidson “Rebel Lifestyle”
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Say Hello to the Future
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A Great Awakening of Design
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Prescription for Change
• Expose current paradigms.• Adopt/adapt – cross pollinate.• Develop new tools and language.• Craft a new narrative.• Find zones for radical change.• Support communities of fans.• Recapture the spirit of the
amateur.
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