design research: innovation warehouse startup accelerators london

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

DESIGN RESEARCHStartup AcceleratorsCompetitive Landscape 1

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ESE

NTA

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Introduction:

Entrepreneurs have a wide range of options for external investment and advice. Accelerators and angel investors often collaborate but are also competing to attract the highest quality deal-flow.

Innovation Warehouse needs to find a way to differentiate its offer from the rest of the marketplace.



TECHSTARS LOGO



TECHSTARS WEbSITE



TECHSTARS SOCIAL mEDIA



TECHSTARS SPACE



SPRINGbOARD LOGO



SPRINGbOARD WEbSITE



SPRINGbOARD SOCIAL mEDIA



SPRINGbOARD SPACE



HACk fWD LOGO



HACk fWD WEbSITE



HACk fWD SOCIAL mEDIA



OxyGEN ACCELERATOR LOGO



OxyGEN ACCELERATOR WEbSITE



OxyGEN ACCELERATOR SOCIAL mEDIA



OxyGEN ACCELERATOR SPACE



DOT fORGE LOGO



DOT fORGE WEbSITE



DOT fORGE SOCIAL mEDIA



WEb fWD LOGO



WED fWD WEbSITE



WEb fWD SOCIAL mEDIA



WEb fWD SPACE



SEEDCAmP LOGO



SEEDCAmP WEbSITE



SEEDCAmP SOCIAL mEDIA



SEEDCAmP SPACE



EmERGE VENTURE LAb LOGO



EmERGE VENTURE LAb WEbSITE



EmERGE VENTURE LAbS SOCIAL mEDIA



EmERGE VENTURE LAbS SPACE



Conclusion:

The standard of web design is high and social media is an important channel. The office spaces seem to be less of a brand priority for accelerators than for co-working spaces.

The range of accelerators, incubators and angel investors can be confusing to a new entrepreneur. Clarity is the key to attracting high quality deal flow.

Innovation Warehouse needs to find a way to simplify their product offering to the marketplace.

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design research: innovation warehouse startup accelerators london

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