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GUEST SPEAKERS�

TODAY’S AGENDA �Rapid  Fire  Introduc0ons  &    Our  Why,  How,  What        

14:30  -­‐  15:00      15:00  -­‐  15:30      15:30  -­‐  16:00      16:00  -­‐  16:30            

 Feedback  Session  

Workshop  Wrap-­‐up  

Trialling  the  Guide  

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What is this all about? �

�RACE Coalition�

Circular  Design:  Arjanna  van  der  Plas  (arjanna@circle-­‐economy.com)  Katherine  Whalen  (katherine@circle-­‐economy.com)    

Douwe  Jan  Joustra  (djj@imsa.nl)      

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RACE Coalition Circular Design Theme �

“Onze  missie  is  dat  in  2020  alle  designers  in  Nederland  rekening  houdt  met  de  circulaire  design  principes  in  het  design  proces.  Van  (industrieel)  productdesigners,  tot  architecten  tot  modeontwerpers  en  servicedesign.”  

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The plan�

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Our Six Principles �

•  All  materials  are  cycled  infinitely  in  either  technical  or  biological  cycles  •  All  energy  is  derived  from  renewable  or  otherwise  sustainable  sources  •  Human  acNviNes  support  ecosystems  and  the  rebuilding  of  natural  capital  •  Human  acNviNes  support  a  healthy  and  cohesive  society  and  culture  •  Human  acNviNes  support  human  health  and  happiness  •  Resources  are  used  to  generate  value  (financial  and  other  forms)  

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The inventory�

including…  •  TU  DelT  Research  •  Circular  Economy  Toolkit  •  Ellen  MacArthur  FoundaNon    

•  The  Great  Recovery  

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What is designing for a circular world? �

 “When  designing  for  a  circular  world,  many  ques0ons  s0ll  need  to  be  answered.      But  it's  also  crucial  for  designers  to  broaden  the  design  scope  so  they’re  not  just  looking  at  a  standalone  product.      Instead,  they  need  to  consider  the  product  in  an  “end-­‐to-­‐end”  way—that  is,  within  the  context  of  a  global  system  of  resources.”  

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What is designing for a circular world? �

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Step 1: Reframing the brief �

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Step 2: Usage Scenarios �

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Step 3: Visioning the System�

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Step 4: Systems Overview �

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Step 4: Systems Overview �

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Step 5: Incorporating the Principles �

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Step 5: Incorporating the Principles �

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Step 5: Incorporating the Principles �

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Step 5: Incorporating the Principles �

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Step 5: Incorporating the Principles �

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Step 5: Incorporating the Principles �

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Step 6: System Redesign & Iteration�

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GUEST SPEAKERS�TODAY’S AGENDA �Case Exercises �

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GUEST SPEAKERS�TODAY’S AGENDA �But, what are those �‘circular design principles’? �

Case 1: Electric bicycle �E-­‐bike  sales  have  steady  increased  over  the  past  years  as  they  become  more  popular  with  the  long  distance  commuter  as  well  as  the  ageing  popula0on.  Design  a  new  line  of  electric  bicycles  for  Dutch  market  leader  Gazelle.    

Design Cases �

Case 2: Textiles �French  Toast  -­‐  one  of  America’s  leading  school  uniform  sellers  -­‐is  redesigning  their  apparel  line  for  the  next  school  year  and  looking  to  reduce  the  impact  of  their  carbon  footprint  (coTon  produc0on  is  energy  and  water  intensive).  Create  a  proposal  for  this  apparel  line.  

Case 3: Furniture �A  new  furniture  company  is  star0ng  up.    They  want  to  quickly  make  a  name  for  themselves  in  the  furniture  world  and  have  asked  you  to  create  designs  for  a  line  of  office  furniture.    

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What is designing for a circular world? �

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GUEST SPEAKERS�TODAY’S AGENDA �Feedback Session�

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GUEST SPEAKERS�TODAY’S AGENDA �Future of Circular Design�3 Statements: Agree or Disagree? �

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Statement 1: Designers need more training �

To  design  circularly:  

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To  design  circularly:  

Statement 2: Designers need more tools �

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To  design  circularly:  

Statement 3: Designers need more support �

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GUEST SPEAKERS�TODAY’S AGENDA �Anything else? �

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GUEST SPEAKERS�TODAY’S AGENDA �Thank you! �

Arjanna  van  der  Plas  (arjanna@circle-­‐economy.com)    

Katherine  Whalen  (katherine@circle-­‐economy.com)      

Douwe  Jan  Joustra  (djj@imsa.nl)