design principles
DESCRIPTION
Proximity. Font Rules. Design Principles. Items that relate to each other should be near each other in the publication. White space should be used to separate unrelated items. There should not be a blank line between a title and the story. Fonts come in two categories. - PowerPoint PPT PresentationTRANSCRIPT
Design Principles
Laura Van DehyFebruary 18, 2014
Font Rules
Fonts come in two categories.
Sans Serif: These are fonts without tails added to the letters. An example is
Arial.
Serif: These are fonts with tails, the fancy little extra added to the letters. An example is
Adobe Garamond Pro.
Up to two fonts can be used on a document. One category should be used for titles and the other category is used for the body of the text.
Proximity
• Items that relate to each other should be near each other in the publication.
• White space should be used to separate unrelated items.
• There should not be a blank line between a title and the story.