design presentation int
DESCRIPTION
A presentation about gestalt principles, design and formsTRANSCRIPT
ProgramIntroduction
Gestalt principles
Forms & symbolisms
Exercise 1
Exercise 2
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LiteratureLidwell, William et al: Universal Principles of Design.p. 44-45 + 96-97 + 132-133 + 196-197 + 226-227
Park, Ji Young: Visual Communication in Digital Design. p. 70-73
Dabner, David et al.: Graphic design school. p. 38-39
Lynda.com Photoshop CC Essential Training, with Julieanne Kost (Chapter. 8, 11, 20)
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What are you going to learn?Photoshop (basic tools)
“Design theory” - gestalt principles, methods for idea genera-tion and conceptdevelopment
Work methodical: Wireframes, Mockups, 3-ring-target
Grid, Typography, colors, image formats Jpg, Gif, Png etc.
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Modern creative agencies
Monte CarloZulu comedy gallaBrian Mørk show
MobilePayOutlandishCarlsberg
GoogleDieselB&O
Red BullModströmBetter place
“boring stuff”
No style is “boring” be creative
“My interest is only coding..”…. Companies are looking for creative developers ... Therefore, it is super important to understand in terms of design”
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The principle of proximity (nærhed)
The principle of closure (lukkethed)
The principle of similarity (lighed)
The principle of figure/ground (figur/grund)
1) Eyes contribute information to the brain
2) By processing and then make sense
3) Good design = An understanding of the process
4) The relationships between visual elements works like the way we think about them
EXCERCISE 1
Find a website, where you can use more than one gestalt principles
BREAK...
FORMS
Cirkel - Symbolism
Warm
Eternal whole
infinity
Square - Symbolism
Stability
Honesty
Order
(Closure)
Triangle - Symbolism
Purpose
Direction
Action
Progression
Warning
EXERCISE 2
Tutorial 1: Basic shapes, swatches and layers
EXERCISE 3
Tutorial 2: Icons and images formats
QUESTIONS?