design portfolio · resume nayked apparel retail store personal branding color and material design...
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design portfolio
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WHO I AM
RESUME
NAYKED APPAREL RETAIL STORE
PERSONAL BRANDING
COLOR AND MATERIAL DESIGN
NDA PROJECTS
INCREDIBLES PLAYSET
ACTIVE ADULT COMMUNITY
GRAPHIC DESIGN & SCULPTURE
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Step Up. Never Step Down.Never Step Aside.Never Make Room.
Create Room.-JD Orr
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ANNA BULLIS
MARYLAND OHIO
East Coast OceanCrabs
Midwest Great Lakes Corn
05.2016EDUCATION
2013
2015
2016
2016
Apple Mac
B.A. Industrial and Innovative Design International Center for Creativity/Cedarville University
Visual Merchandising Associate The North Face
Retail/Visual Merchandising Student Designer Nayked Apparel
Color and Material Designer PENSOLE Footwear Design Academy
Interior Design Intern RSmith Interiors
I’m a fan of Cacti.I love adventuring and hiking.I enjoy cruising on my longboard.
EXPERIENCE
SKILLSCreative Problem Solving
Team Leadership & Collaboration
Graphic Design
Material/Color Design & Storytelling
CMF Board
Rapid Ideation
Freehand Sketch Rendering
3D Model Development
Visual & Verbal Communication
Presentation Development/Delivery
Brand Development
Client Communication
Consumer/Market Research
Trend Research
Instagram Certified
Nurturing Cacti [email protected]/in/abullis
annabullis.com
Adobe IllustratorAdobe PhotoshopAdobe Indesign SketchUpKeyShot
PROGRAMSMicrosoft Power PointMicrosoft Word Microsoft Excel SolidWorksWeebly
As a passionate, versatile and hardworking Industrial Designer, I am dedicated to making a difference. My desire is to always be learning and growing, not only in my design capabilities, but also as a person. It is my ambition to improve lives and bring joy to people through design.
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Nayked Apparel Retail DesignMy Senior Capstone project was to bring the Nayked Apparel brand to life in a retail space.
See full project in seperate attatchment or at annabullis.com/capstone
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MiNimAl
AdveNTure
VINtaGE
TONE OF VOICE
ABOUT NAYKED PAGE
S T R E A M D I G I T A L . C O M B U I L D E R S + M A K E R S O F B R A N D T O U C H P O I N T S + D I G I T A L + D E S I G N + D E V E L O P M E N T + P R I N T + R E T A I L 7
CREATIVE DIRECTIONS
LIFESTYLETRAVEL, FRIENDS, MUSIC,
EMOTION & ROMANCTISISM
PRODUCTSTYLE, CURATION, PRODUCTION
OF GARMENTS
S T R E A M D I G I T A L . C O M B U I L D E R S + M A K E R S O F B R A N D T O U C H P O I N T S + D I G I T A L + D E S I G N + D E V E L O P M E N T + P R I N T + R E T A I L 7
CREATIVE DIRECTIONS
LIFESTYLETRAVEL, FRIENDS, MUSIC,
EMOTION & ROMANCTISISM
PRODUCTSTYLE, CURATION, PRODUCTION
OF GARMENTS
• Youthful • Confident• Comfortable• Explorer• Into new experiences
• Stylish • Classic • Functional• Editorial • Comfortable
Nayked Apparel is an online only clothing brand based in Columbus, Ohio.
They are a unique and simple lifestyle fashion group who encourage their customers to show off their personality without the use of logos and taglines on their clothing.
Using research from their website along with resources Nayked Apparel provided me I began to refine their brand and define a visual brand language to display their product.
I defined three concepts for the tone of the store: vintage, adventure and minimal.
Creating inspiration boards helped to set the direction of the visual brand language in a physical space.
After consulting with Nayked Apparel I decided to continue with minimal.
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Nayked Apparel has an established vi-sual language for their product line. It was my objective to create a visual lan-guage for ways to display that product and create a store atmosphere thatreflected the minimalism of the Nayked Apparel Brand.
Starting off with skecthes and then finalizing point of purchase and branding elements that can be utilized in a retail space for Nayked Apparel
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5 zo nes
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MEN
WOMEN
PROMO
SHARE YOUR STYLE
FINAL DESTINATION
FLOORPLAN CONCEPT
Nayked Apparel is currently looking to use a space in downtown Columbus Ohio.
I visited the old radio station and established a plan to utilize the building.
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PERSONAL BRANDINGMy objective was to create a personal logo that reflects who I am as a brand.
Personal Project: 3 days
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Mountain-like peaks of the let-ters are inspired by my love of adventure and hiking
FINAL LOGO STORY
Triangle inspired shape:represents the letter Arepresents focusrepresents looking to God
Simplistic with high impact
PRIMARY SECONDARY
FONTS
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir Book Myriad CAD
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COLOR AND MATERIAL PALETTESCreating color material and finishes (CMF) palettes is thrilling and it allows me to express emotion through images, words, colors and materials so that I can inspire others.
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Inspired by contrasting beauty of a dancer. Strong yet graceful. Ethereal yet structured.
FRESH
Bringing fun, fresh and bright colors and textures to a summer, child inspired CMF palette. Mimicking the textures of
fruit with mesh, synthetic leather and shiny plastic.
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GENUINE
comfortable
classsic
warm
Innovating the possibilities of a warmer more feminine automotive palette. Genuine and classic
with a sleek modern flair.
Color pallete for a running shoes for a more adventurous con-sumer. Inspired by nature and a mild industrial feel.
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NON-DISCLOSURE AGREEMENT PROJECTSI have been a part of two NDA projects that have given me the opportunity to understand the corporate world of design.NDA
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I was one of 18 students who competed in an NDA master class at PENSOLE in collaboration with
Footlocker and ASICS. As a color and material designer for PENSOLE, I lead my team by creating design language for
ASICS product.
NDA 07.15 to 08.15
On a team of 7 students, I completed an automotive design con-cept project for Honda Research and Development.
NDA 11.15 to 12.15
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INCREDIBLES TOY PLAYSET The objective was to create a toy playset for the Incredibles movie including setting, characters and a vehicle.
Team Project: 4 weeks
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My JobGroup Deliverables
Design a playset for ages 5-8based off the last scene of the
Icredibles movie.
setting characters
vehicle packaging instructions
setting packaging instructions
Objective GoalsIn the last scene of the Incredibles movie, the Parr Family is walking through the city of Metroville when the Underminer declares war on the city.
Who will win in the battle for Metro-ville? Will it be the Incredibles? Will it be the Underminer?
mulitple storyllinesdouble-sided toy sensory actions
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METROVILLE AND THE MOLEMINE
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CHH88DGC14
fisher-price.com
Keep this instruction sheet for future reference, as it contains important information.Requires two AAA batteries (included).
Batteries included are for demonstration purposes only.Battery replacement is required. Only adults should replace batteries.
Required tool for battery replacement: Phillips screwdriver (not included).Wipe this toy with a clean damp cloth. Do not immerse.
This toy has no consumer serviceable parts. Do not take apart.
Keep this instruction sheet for future reference, as it contains important information.Requires two AAA bateries (included).
bateries included are for demonstration purposes only. Battery replacement is required. Only Adults should replace batteries.
Required tool for battery replacement. Phillips Screwdriver (not included). Wipe this toy with a clean damp cloth. Do not immerse.
This toy has no consumer serviceable parts. Do not take apart.
JAT21ICC16
Battery Replacement
• For longer life, use alkaline batteries.• Loosen the screw in battery compartment
door and remove the door. Remove the exhausted batteries and dispose properly.
• Insert two, new AAA (LR03) alkaline batteries.
• Replace the battery compartment door and tighten the screw.
• If this product begins to operate erratically, you may need to reset the electronics. Remove the batteries and reinstall them.
• When lights become faint or stop, it’s time for an adult to change the batteries.
• Protect the environment by not disposing of this product with household waste (2002/96/EC). Check your local authority for recycling advice and facilities.
1,5V x 2AAA (LR03)
Battery Safety InformationIn exceptional circumstances, batteries may leak fl uids that can cause a chemical burn injury or ruin your product. To avoid battery leakage:• Do not mix old and new batteries or batteries
of different types: alkaline, standard (carbon-zinc) or rechargeable (nickel-cadmium).
• Insert batteries as indicated inside the battery compartment.
• Remove batteries during long periods of non-use. Always remove exhausted batteries from the product. Dispose of batteries safely. Do not dispose of this product in a fi re. The batteries inside may explode or leak.
• Never short-circuit the battery terminals.• Use only batteries of the same or equivalent
type, as recommended. Do not charge non-rechargeable batteries.
• Remove rechargeable batteries from the product before charging.
• If removable, rechargeable batteries are used, they are only to be charged under adult supervision.
Battery Replacement
Battery Safety Information In exceptional circumstances, batteries may leak fluids that can cause a chemical burn injury or ruin your product. To avoid battery leakage: • Do not mix old and new batteries or batteries of
different types: alkaline, standard (cabon -zinc) or rechargable (nickle-cadmium).
• Insert batteries as indicated inside the battery compartment.
• Remove batteries during long periods of non-use. Always remove exhausted batteries form the product. Dispose of batteries safely. Do not dispose of this product in a fire. The batteries inside may explode or leak.
• Use only batteries of the same or uqivalent type, as recommended. Do not charge non-rechar-gable batteries.
• Remove rechargable batteries from the product before charging.
• If removable, rechargable batteries are used, they are only to be charged under adult supervision.
• For longer life, use alkaline batteries. • Loosen the screw in battery compartment door
and remove the door. Remove the exhausted batteries and dispose properly.
• Insert two, new AAA (LR03) alkaline batteries • Replace the battery compartment oor and
tighten the screw. • If this product begins to operate erratically you
may need to reset the electronics. Remove the batteries and reinstall them.
• When lights become faint or stop it’s time for an adult to change the batteries.
• Protect the environment by not disposing of this product with household wast (2002/96/EC). Check your local authority for recylcing advice and facilities
Join the Battle for Metroville!
• Push the Imaginext character down to activate the Incredible’s headquarter’s light!
• Push Violet down on the building to activate the sound of her force field!
• Slide the lever to help Dash run along the street!
• Push the button to launch the The Underminer off the Mobile!
• Role the Molemobile foward to spin the auger!
MOTION
Slide Dash across the road to use his super speed!
LIGHT
Show Metroville that the Incredibles have saved the city!
SOUND
Hear Violet’s force field activate to protect her!
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ACTIVE ADULT COMMUNITYThe objective was to create a floor plan and an initial CMF design direction for a different way to approach assisted living.
Team Project: 4 weeks
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ZZZ
BALANCERelaxation Responsibility
PublicPrivate
Routine Change
Mental Physical
vs.
vs.
vs.
vs.
EquilibriumTypical assisted living facilities have a stig-ma around them and do not appeal to ag-ing adults. We created Equilibrium Active Adult Com-munity to appeal to the active aging popu-lation that needs limited help and wants to live an active lifestyle without the burdens of home ownership
Balance is key to achieve a community that supports retired adults in their next phase of life,
1:3030’15’
Dining
Lobby
Office
s Offices
Salon
Sun Room Kitchen
Nurse’s Station
ExerciseRoom
Break Room
Bistro
LoungeLounge
Cou
rtya
rd
Courtyard
Pacific Crest Trail Appalachian Trail
Long Trail
Hay
duke
Tra
il
Gra
nd E
ncha
ntm
ent T
rail
Ozark H
ighland Trail
WESTERN WING EASTERN WING
Equilibrium Active Adult Community has a lodge inspired theme to promote an active lifestyle.
There are two wings, a Western Wing and an Eastern Wing. Each hallway is named after a hiking trail.
The wings share the same wood grains, carpet color and stone accents but have different paint colors to promote easy way finding.
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WESTERN WING
Grand Enchantment TrailPacific Crest Trail Hayduke Trail
EASTERN WING
Appalachian TrailOzark Highlands Trail
Long Trail
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Warm tone synthetic leatherAdventure inspired neutral patterned textileWarm red woven textile Natural wood
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GRAPHIC DESIGN AND SCULPTUREA collection of my favorite pieces of client and personal work.
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Decorative Arrows on Stand: wood, soapstone, wire & feath-ers
1/6th Scale Miniature Chair: wood & embroidery floss
Alabaster Stone Sculpture 6.5” x 4” x 3.5”
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Thank you for taking time to look at my work!I look forward to hearing from you!
[email protected]/in/abullis
annabullis.com