design portfolio - jarodhamm.com · german, hungarian, and romanian. i also created stickers,...

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Design Portfolio Not interested in my project management? Just want a designer? Well that’s a shame but since you asked, here’s some more of my work. Some projects are also on the main website, but most is new material. Be sure to follow links and play videos. Enjoy! jarodhamm.com | [email protected] | 620-877-7837

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Page 1: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

Design PortfolioNot interested in my project management? Just want a designer?

Well that’s a shame but since you asked, here’s some more of my work.Some projects are also on the main website, but most is new material.

Be sure to follow links and play videos. Enjoy!

jarodhamm.com | [email protected] | 620-877-7837

Page 2: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

The Book of LoveIn 2015 I spent six weeks living and working with Hope Dies Last in Budapest, Hungary. Along with their team, I designed the visual themes, illustrated, and assisted with the layout of The Book of Love, a publication that would be distributed to victims of human trafficking in Europe to give hope, affirmation, and human rights information. The line work was designed to convey the main themes of the book to non-readers as well as accommodate translations into Bulgarian, Czech, German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign.

Page 3: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

Field Guide to Green River History & CultureAs a part of the team at Epicenter I did print/web design, layout, and copy editing for the Field Guide to Green River History & Culture. Content and photos were drawn from and selected with the help of town archivist Jo Anne Chandler, and the publication was printed by risograph and designed to mimic the look of the copied source materials. In addition, I created thisisgreenriver.com to host all of the content online. While no means exhaustive, this field guide looks to provide a snapshot of Green River, the forces that shaped it, and some of its legends and traditions.

Page 4: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

IllustrationShown are illustrations I’ve done for events, books, and personal projects.

Page 5: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

IdentityIn my work as a freelancer I have created logos and identity systems for clients of all kinds including schools, businesses, charities, churches, and apps.

The following page is an in-depth look at the identity work I’ve done with Epicenter, a nonprofit in Green River, UT. Shown are a few slides of a presentation pointing out where their previous system was confusing or irregular. On the right are the basic components of my “rebrand” that have been put into place as well as examples of applications.

Full Logo

App Icon

One-Color

Full Logo

Page 6: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

LOGOSThe E logo on the website

doesn’t appear anywhere else.

I think it looks nice and could

be useful (especially on social

media) since the primary

logo doesn’t scale well.* If

we don’t think the E is strong

enough, I think it’s worth

creating a secondary mark

that works in social media

and square/vertical format.

I would argue the thin lines and

small stars don’t communicate

much and disappear at small sizes.

I think it could be worth trying the

front signage, as is, for the primary

logo. Rural and Proud is well

known and it would create another

opportunity to make that connection.

COLORSColors seem to vary. Black, White, and

Red* are all constant (although the shade

of red changes), but there are various

blues, orange, and brown on the website.

and then aqua on the business cards.

We need to be careful about looking

corporate or too high-class as these colors

tend to have that connotation. A well-chosen

4th color and a creamier white could help.

FONTSIt appears that different fonts

are used for signage, website,

swag, and print materials.

Some differences could be

fine and even helpful, but I

think a system could be put

in place that removes some

similar but extraneous fonts.

Example: RURAL AND PROUD is in

Futura* on social media, and then in

News Gothic on the bags and shirts.

I would like to get rid of

all instances of Futura.

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HWT UNIT GOTHIC 717 HWT UNIT GOTHIC 719 HWT UNIT GOTHIC 721 Clarendon Text Pro

VIEW FULL PDF

Page 7: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

Heavenly Bread Co.Heavenly Bread was an experimental social enterprise that made quality homemade bread and employed women transitioning into the job force after incarceration. I was approached to create a logo and a few accompanying materials. The physical infographic on the right was used for the founder’s TedX talk, and I animated part of it in the video below.

www.heavenlybreadco.com

[email protected]

918-430-8166

ADELE BEASLEY

www.heavenlybreadco.com

[email protected]

918-606-9662

JACK DAVIS

PLAY VIDEO

Page 9: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

Ibex CoffeeThis time the concept itself is my own, a coffee roaster and cafe serving traditional Ethiopian coffee and popped sorghum. Shown here: logo, coffee bags, to-go cups, in-house serving ware. I researched the processes used as well as patterns and artwork from the region and created a hand-drawn repeating pattern, logotype, and mountain goat to make up the identity.

Page 10: Design Portfolio - jarodhamm.com · German, Hungarian, and Romanian. I also created stickers, posters, and other illustrations to promote the book, a tour, and an indiegogo campaign

City of LincolnThis last concept project was a comprehensive identity completed with another student. The small town of Lincoln is relatively unknown despite its proximity to and ownership of a popular outdoor recreation park, Lincoln Lake. This project sought to create a greater connection between the two and claim Lincoln as a mecca for climbers, mountain bikers, and leaf-peepers alike. Linked here is a PDF to the entire presentation.