MADELEINE BELVALAn original portfolio of work

1430 NW PETT YGROVE S T. APT. 403C | PORTL AND, OR | BELVAL@UOREGON .EDU | (425)301.1273

EDUCATION ACHIEVEMENTS

SKILLS

EXPERIENCE

Product Design, Bachelor of Fine Arts | 2014Business Administration MinorUniversity of Oregon | Eugene, OR | Portland, OR

University of Oregon Dean’s Scholarship | 2009-presentDeans List | Every Semester 2009-present

Computer SkillsAdobe Illustrator, Photoshop, InDesign, Rhino, SolidWorks, Keyshot, Dreamweaver, Microsoft Office

Design SkillsSketching, prototyping, CNC milling, computer aided design, moldmaking

NIKITA Clothing Internship | 2014-presentProduct development and marketing internship in which I have been introduced to inter-workings of a large, internationally distributed apparel/ action sports company and gained a thorough understanding of the product creation process.

Digital Craft Internship | Summer 2013Graphic design internship in which I was responsible for producing informational documents to explain laser cutter guidelines and file setup.

NapRabbit Sales| Summer 2012-presentTook a product from idea, to market. Designed NapRabbit ceramic napkin holder, analyzed costs of production, created a ceramic mold, produced a series of the product, formulated packaging, negotiated with buyer, met the buyer’s order, and successfully sold product at the Bellevue Art Museum in Bellevue, WA.

Design for America Internship | Summer 2013Part of a small self-motivated design team working to bring product MELO into implementation to create tangible social impact. MELO is a sensory environment for children with autism aimed at creating meaningful interactions in a classroom environment. Supported by Design for America through active mentorship, professional development opportunities, and financial resources.

Seoul International Design Competition | Summer 2010Short listed in the “Design for All” category

VOLUNTEERYouth Art Exhibit Team Member | Summer 2012Worked as part of a team to solicit and collect youth art for an exhibit at the Kirkland Summerfest; created a cohesive display of the work.

Assistant Youth Art Instructor | 2007-2009Planned lessons, supervised, and instructed children ages 6-13 on a range of mediums including painting, charcoal, and sculpture at HopeLink summer art camps.

Dell Social Innovation Challenge | Winter 2014Semifinalist

MADELEINE BELVAL

1430 NW PETT YGROVE S T. APT. 403C | PORTL AND, OR | BELVAL@UOREGON .EDU | (425)301.1273

UsersUNDERSTANDING

Aqua Pod

6 AM

12 PM

6 PM

12 AM

AM Ro

uteen

Isabe

lleCo

oks

Eat

Dinne

r

Lunch

Beach

Rest

Outdoor

Isabelle Enterta

ins Frien

ds in 

             the Co

urtyard

Outdoo

r

Play6 AM

12 PM

6 PM

12 AM

AM Ro

uteen

    Isa

belle

 Paint

s and

 Garde

nsGabi 

& Isabelle

Play Time

Isabelle Entertains Friends

Isabelle

Errands

Isabe

lleCo

oks

Eat

Dinne

r

PM Route

en

               Rest

DAY IN THE LIFE

WEEKDAY

WEEKEND

MEET ISABELLE 45 year old artist/single mother

Lives in Sao Paulo, Brazil

10 year old daughter named Gabriela

Close bond with daughter

Love of the outdoors

Uses gardening as a time to gather inspiration and unwind

Fun loving personality

Most concerned with daughter’s personal growth

6 AM

12 PM

6 PM

12 AM

AM Ro

uteen

Isabe

lleCo

oks

Eat

Dinne

r

Lunch

Beach

Rest

Outdoor

Isabelle Enterta

ins Frien

ds in 

             the Co

urtyard

Outdoo

r

Play6 AM

12 PM

6 PM

12 AM

AM Ro

uteen

    Isa

belle

 Paint

s and

 Garde

nsGabi 

& Isabelle

Play Time

Isabelle Entertains Friends

Isabelle

Errands

Isabe

lleCo

oks

Eat

Dinne

r

PM Route

en

               Rest

DAY IN THE LIFE

WEEKDAY

WEEKEND

HOW CAN ISABELLE SHARE HER LOVE OF GARDENING WITH HER DAUGHTER?

SOLUTION: THE AQUA POD

PLAY LEARN GROW

PLAYFUL BURSTORGANIC FORMS, HARD AND SOFT MATERIALS, QUIRKY THEMES AND POPS OF COLOR

PARENTS TEACH PROPER WATERING THROUGH OUTDOOR PLAYTHE PRODUCT FAMILYWater reservoir backpackWrist blasterColor-change plant targets (two varieties)

Parents can fill the child’s backpack while they wear it

Water flow is adjusted by turning the front dial

Pushing the handle forward pulls water in, pulling back shoots water out

PARENTS PLACE THE COLOR CHANGE TARGETS IN APPROPRIATE AREAS OF THE GARDENMore water icons indicate plants that need more watering

Social IssuesUNDERSTANDING

Bloom Shoes

skilled manual labor

managerial& technical

service clericalagriculture

SECONDARY EDUCATION

unskilled manual labor

HOW CAN DESIGN BE UTILIZED TO KEEP GIRLS IN SCHOOL LONGER?

FEMALE EDUCATION SUB-SAHARAN AFRICAPRIMARY EDUCATION

unskilled manual labor

agriculture

50%

ONLY 28%

of girls in Tanzania DON’T complete their primary education

of girls in Tanzania complete their secondary education

WOMEN WITH SECONDARY EDUCATIONS HAVE GREATER JOB OPPORTUNITIES

MEET KHADIJAH 13 year old girl living 10 Kilometers outside BabatiWalks 4 kilometers to school every dayIs supported financially by her brother who brings home $1.00 per dayHas almost grown out her only pair of shoes

WHY SHOES?

SHOES ARE OFTEN A REQUIRED PART OF SCHOOL UNIFORMS THAT MANY CHILDREN CANNOT AFFORD

SHOES PROTECT AGAINST HARMFUL PARASITES DURING LONG WALKS TO SCHOOL

EARLY PROTOTYPES

spring cord lock (4):

1/8 polyurethane+40% regrind content:

elastic cord (86 in):

$0.16

$2.30

$0.08

$2.54

ONE SIZE FITS ALL

Extremely low cost, minimal footwear for girls that utilize a series of folds and a lacing technique that accomodates sizes 4-12 and adapts to changing foot sizes

THE SPECIFICATIONSCapable of being locally producedRelies on a single die-cut machine partMade of partially recycled rubber

12 11 10 9 8 7 6 5 4

ONE SHOE THAT FITS US WOMEN’S SIZE 4 TO SIZE 12

Project in collaboration with Scott Warneke and Bryn Swain

Time FrameUNDERSTANDING

Linky Animals

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+

+

+

+

+

+

+

=

=

ASSEMBLE OR CREATE

GIVEN ONE WEEK...Tasked to design and produce a line of toys for a hospital in India

THE SPECIFICATIONSEasily cleanedInexpensive to produceFlat-packable

Project in collaboration with Daryle Hawkins

ASSEMBLE OR CREATE

ProductionUNDERSTANDING

NapRabbit

EXPERIMENTAL PRODUCTION PROCESSESThe mold for the NapRabbit was produced through direct CNC milling plaster stock to quickly, and accurately produce a mold for slip-casting

THE SPECIFICATIONSSlip-cast from colored porcelain slipLaser cut tagsCustom made napkinsSold at the Bellevue Art MuseumAvailable in two colors

Human FactorsUNDERSTANDING

Salt & Pepper With A Twist

COMFORT AND MOTIONDeveloped a salt and pepper shaker and that utilizes an entirely unique motion and combines the seasonings into a single, elegant object

PACKAGING CONSIDERATIONSClearly displays the logo and titleFrosted plastic hints at the form insideString handle mimics the way the object is held

Brand IdentityUNDERSTANDING

Falling SkyTaster Tray

Brand Identity

FALLING SKY BREWERYBrewery and brew house located in Eugene, OR

Tasked to create a product to be used in the brew house to convey the brand identity of Falling Sky.

THE CERAMIC TASTER FLIGHTSlip-cast porcelain for easy cleaningStackableSilver oxide glazed numbers that key to existing ID cards

Project in collaboration with Katie Lee

Visual CommunicationUNDERSTANDING

Various Projects

TASKED TO CONVEY COMPLEX INFORMATION USING ONLY INFOGRAPHICS

Let’s Talk file setupLASER CUTTING

create cut lines from hand-drawn artwork

Interior Cuts= R:255, G: 0, B:0 

Etch Lines= R:0, G:0, B:0Leave a 1/8” boarder between your design and the edge of the artboard

LET’s Talk analogue source material

All text must be converted to outlines with the minimum line weight

When saving as a PDF, make sure to preserve editing capabilities

Exterior Cuts= R:0, G: 255, B:0 

SizeVECTOR

FILE SETUP

DRAWINGTO

VECTOR

FILE TYPE Stroke color Text

SERIES OF passes// SLOW CUT SPEED SINGLE Pass// FAST CUT SPEED

LET’S TALK VECTORS(Illustrator, CAD, Corel Draw)CUT

VSETCH

.ai 

.dwg .pdf  .eps 

24”

12”

LET’S TALK DIGITAL IMAGESTurning Artwork and photographs in to laser engravings IMAGE OPTIMIZATION

Choose photos with good resolution, brightness, focus, contrast, detail, and definition. We will work to make sure your image is optimized for engraving 

Photographs, and artwork can be engraved into a variety of materials creating an engraved relief

Value determines laser power(black=full power)Higher power=deeper cuts

RASTERENGRAVING

Black fills create solid, dimensional etchings

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Red strokes cut all the way through the material along the inside of a design

Green strokes  cut all the way through the material along the outside of a design

Black strokes create simple outline etchings

Stroke Fill/StrokeAlways use the minimum line weight (AI=.001)

Both fills and strokes can be used to create engravings. Any size stroke can be used to engrave lines with specific thicknesses through multiple passes

~300 dpi resolution is         preferred

Cut lines can be created from silhouette drawings or images. Submit a high contrast image, if hand-drawing, sharpie on white paper is idealVector lines will be generally accurate but not as accurate as drawing the image in a graphics software

Hand-Drawing Digital Conversion Final Cut Piece

*Digital conversion subject to small fee

.jpg 

.tif 

HIRED BY DIGITAL CRAFT PDX TO CREATE INFORMATIONAL DOCUMENTS THAT UTILIZE INFOGRAPHICS TO READ AS WORKS OF ART

LOGOS

bl m.

A collection of logos for personal projects, individuals, and businesses.

THE MELO LOGODesigned a logo for a product venture/company as well as developed icons/navigation tools for the companies web presense