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My graphic design portfolio for 2012 first semester. For more examples contact me!

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Page 1: Design Portfolio
Page 2: Design Portfolio

Biography...........................................1-2

Identity................................................3-4

Statement of Intent.............................19-20

A B O U T M E

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iii

Typography Composition..................5-8

UNC Organization Poster/Flier..........9-12

UNC-Chapel Hill Visitor’s Center......13-16

Jackie Jones Publicity.......................17-18

P R OJ E C T S

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It all started in the fourth grade. I got my report card and there next to “penmanship” (is that really a thing?) was my first B I had ever gotten. I was crushed; my mom had to take me to the parking lot and make sure I knew that penmanship wasn’t going to keep me from getting into college or having a dream career. Little did she know, I would from then on practice my “penmanship” as they call it every year until it actually, in a way, became my dream career. Today I am advancing my graphic design knowledge at the University of North Carolina at Chapel Hill, double majoring in graphic design and global studies. I am creative and hard-working and I possess a curiosity that digs beyond the obvious. In life, I don’t mind “painting outside of the lines.” In graphic design however, I am a perfectionist. Every note I take is coupled with a few (dozen) doodles and yes,

I still practice my penmanship in my free time. If I’m not working on a project, I am spending time with my dog or in the mountains hiking with friends. Outside of illustrator and photoshop, I feel most at home outside under the stars. I grew up in Charlotte, North Carolina, where I first developed my love for art and the graphic world. In 10th grade I took a graphic design class on a whim and ended up winning a Scholastics ‘Gold Key Award’. Five years later, I'm still working hard to develop my skill. I am a child of technology, and as the internet develops visually, my interest in graphic arts continues to grow. I save magazine advertisements I like, and bookmark creative works that catch my eye. My favorite color is mustard yellow and I am confident you will find it in most of my projects.

Biography

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Biography

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IDENTITYFor my brand, I worked through a couple of ideas and came up with one that illustrates both my initials and a thought bubble because that is the basis of my design work: ideas. Ideas that I have gathered from hours of research, ideas that have popped up last minute before a bug project is due, and ideas that I have gathered from inspiration of other artists. I wanted my let-terhead and business card to have a boldness about them, but in a subtle way so I used larged modular boxes with the soft black and strong yellow. The fonts used are primarily Helvetica and Bariol and color scheme was handpicked from the colors that tend to always show up in my work.

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411 Hunter LaneCharlotte, NC 28211704.654.1576ainslie-perlmutt.com@ainsliesays

Dear Sir or Madam--

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynam-icus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humani-tatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Ainslie PerlmuttAinslie Perlmutt

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For this project I really wanted to

emphasize the grid method that is

implemented in many graphic projects.

So I used the background to bring that

methodology into the piece and then

brought in the “tetris” graphic elements

to mirror the process of puzzle-piecing

words on a page. I didn’t want anything

to be overly bright on the page and

added a drop shadow to make the

font family name stand out the most.

The different paragraphs also manifest

themselves as puzzle pieces in this

graphic composition.

TYPOGRAPHY COMPOSITION

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UNC

ORG

ANIZ

ATIO

N PO

STER

We were to choose an organization on campus and create a 4x6 flier and 18x24 poster representing a past and upcoming event. My organization is the Carolina Outdoor Education Center, a group of students that lead expeditions, teach wilderness classes, and ultimately help other students get outside and away from the everyday life of a college student.

WAFFYS is a backpacking trip that gives incoming freshmen a chance to learn wilderness skills and team build before they step into a world on their own. I explored the usage of illustrator more and wanted to create a poster that was playful, but also incorporated natural colors. I chose to place the text in the back in sort of a sunrise fashion because, to me, that is one of the greatest things about backpacking: the incredible transformation of the sky throughout the day. I illustrated the boots myself using the pen tool. To create a break from the hard, muddy colors, I kept the boots as outlines.

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I created two fliers that have completely dif-ferent tones, and possibly audiences, to bring a larger selection of tastes to the event. One was more illustrator oriented and the other was created more in photoshop. The words on the illustrated kayak flier are in the shape of an oar and the background was all created from the pen tool. For the flier on top, I wanted to give it a wet feel, using a paint splatter brush and I broke up the layout into three different colors, producing a less monotone piece.

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1 UNC Visitors’ Center

2 Franklin Street Imagine storming the street after a thrilling victory.

3 Old East Oldest public, state- supported university building in the USA.

4 Old Well Legend has it that a drink from the Old Well “guarantees” top grades for the semester.

5 Polk Place Stand in front of South Building for a favorite view of campus.

6 Bell Tower A 14-bell carillon plays on game days and important occasions

7 Kenan Football Center Explore the museum and don’t miss the videos in the theater, telling the story of Carolina sports and the student experience, used for recruits.

8 Kenan Football Stadium Now holds 62,000 people, sits in a natural bowl, and, according to ESPN, one of the prettiest stadiums in the nation.

9 Fetzer Gym Home of the exercise sports science department (EXSS) and features multi-purpose gyms, the gymnastics team training, wrestling practice rooms, fencing rooms.

10 Woollen Gym The home court of Tar Heel men’s basketball until 1965 when Carmichael was completed as an annex.

10 Carmichael Arena Home to women’s basketball, volleyball, gymnastics, and wrestling competitions.

11 Stalling-Evans Sports Center The athletic training room that features an underwater treadmill, ice bath, heat pool, injury prevention center and areas to help keep athletes healthy.

12 McCaskill Soccer Center Soccer teams lounge, locker rooms, and coach’s offices. It also houses trophies and Carolina memorabilia.

13 Irwin Belk Track An international style track that was the training facility in the summer of 1996 for the Olympic U.S. Track and Field Team as it prepared for the Summer Olympic Games in Atlanta.

14 Fetzer Field was originally built in 1935 as a Works Project Administration program by President Roosevelt and is home to the UNC women and men soccer teams and women and men lacrosse teams.

15 Eddie Smith Field House Completed in 2001, the field house is home to track and field during the indoor season.

16 Francis E. Henry Stadium This 12,000 square-foot facility boasts a state-of-the-art Astroturf field hockey field, and Navy Field - a turf field for football and lacrosse practices.

17 Boshamer Stadium A state-of-the-art facility that re-opened in 2009 following extensive renovations.

18 Dean Smith Center, affectionately called the “Dean Dome,” is at the Southern edge of campus, and worthy of a pilgrimage for every True Blue Tar Heel fan.

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The very core of Chapel

Hill is the value of

learning, excelling,

being your best self.

These values are evident

in classrooms, lecture

halls, libraries and

workspaces. Yet

perhaps they are most

tangible, even palpable,

on our athletic fields,

in our workout

facilities and on

training grounds.

Just a friendly reminder of

www.tarheelblue.com for

sports schedules, tickets

and lots of statistics and

information about our

varsity teams.

TRUE BLUE

FanTour

Are YOUtrue

blue?

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a. #23 Michael Jordan played here in the 1982 championship season.

b. This venue is named after UNC’s most beloved coach (1961 to 1997).

c. #9 Mia Hamm spent most of her time here.

d. Students spend their fall days chanting the UNC fight song in the Tar Pit here.

a.2 Charmichael Arenab.4 Dean Domec.1 Fetzer Fieldd.3 Kenan Stadium Designed by Ainslie Perlmutt

UNC Class of 2014

UNC Visitor’s Center250 East Franklin StreetChapel Hill, NCPhone: (919) [email protected]

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This Certificate is awarded by UNC Visitors’ Center in recognition of learning and experiencing college with

UNC First Look

Date

Recipient’s Name

UNC-CHAPEL HILL VISITORS CENTER PROJECT

The UNC-Chapel Hill’s Visitors center came to us asking for a new brochure that illustrated a path that showed the best sports landmarks on campus in a project called “The True Blue Fan Tour”. I used illustrator to create my own map and listed out the places included in the tour putting their respective number on the map, making an easy path for any visitor. For the background, I worked with Dr. Spencer Barnes to create a pattern that mirrored the bumps on a basketball, one of the most celebrated sports at UNC. The brochure folds in fours and in one of the extra spaces, I thought it would be a good idea to have the visitor get engaged with some of the history of UNC’s sports, so I created a small quiz, that includes pictures of some of the places they will visit on the tour. The brochure would not be complete without the fans themselves, so I used them as a background to break up the inside.

The visitors center also has a program called UNC First Look that gives students that are preparing for college to get a first look at a college campus. The certificate is awarded at the end of the program, giving the student a feeling of pride and hopefully getting him or her excited about graduating and going to college. The Visitors Center wanted to stay clear of a strong Carolina presence, so I moved my first illustrations into a graduation cap to move focus towards graduating in general, rather than UNC.

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JACKIE JONES PUBLICITY

Jackie Jones, the Marketing and Communications Manager for BMW and DesignWorks, visited Chapel Hill to give a talk about working in public relations. I was chosen to design a poster publicizing the event. First I created the background that described, visually, BMW. I wanted something flashy and sleek and decided on this background which, in my opinion, defines flashing lights and speed. I wanted to use the colors I used in the background as well as the car to make up the event title and information. The colors speak the overall theme of the poster and also work well with the starting design of the car, which one of the BMW designers manufactured.

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JACKIE JONES PUBLICITY

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Loyal

Curious

passionateCREATIVE

Hardworking

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I am currently searching for internships for Summer 2013. I would love to work for any magazine or graphic design firm. As for later on in life, I’d like to combine my passions for the outdoors and graphic design and work for a magazine affiliated with the outdoors or work with an environmentally friendly organization and bring life to their brand.Loyal 19

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