design method for visualizing complex data for users
TRANSCRIPT
UXPA 2016VICTOR YOCCO & ASHLEY PULLI
A Design Method for Visualizing Complex Data
We work together seamlessly across disciplines as well as with clients of all sizes in just about every industry. Our end goal: superior apps, websites, and software that make customer’s experiences the best they can be.
Strategists Researchers Designers Technologists
USER CENTERED DESIGN
WE ARE A TEAM OF
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USER EXPERIENCE DESIGNERAshley Pulli
@ashpulli
• Has worked on interactive projects ranging from tablet applications to responsive websites
• Values simple, effective design that incorporates data visualization
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RESEARCH DIRECTORVictor Yocco
@VictorYocco
• Author of over 20 articles on user experience research and the application of principles of psychology to digital design
• Author of “Design for the Mind”, a Manning Publications book on the application of principles of psychology to design
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Who? What? Why?Group Introductions
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Why social math?
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1 ActivitySOCIAL MATH OR NOT?
Workshop Agenda
23 Activity
LET’S MAKE SOCIAL MATH!
WHAT IS
Social Math?WHY DO
Social Math?
Social Math
SOCIAL MATH
HOW TO DO
1WHAT IS
Social Math?A method of framing information that makes a
relevant comparison, utilizes good visual design, and incorporates a strong call to
action.
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A way of telling a compelling story using data, or relate them to concepts that people find familiar.
STORYTELLING
Makes complex statistical and numerical data more approachable to the audience
APPROACHABLE
Making information meaningful and actionable. while asking people to engage in a behavior to promote a cause.
VISUAL & MEANINGFUL
1WHAT IS
Social Math?
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Makes complex statistical and numerical data more approachable to the audience
APPROACHABLE
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A way of telling a compelling story using data, or relate them to concepts that people find familiar.
STORYTELLING
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Making information meaningful and actionable, while asking people to engage in a behavior to
promote a cause.
VISUAL & MEANINGFUL
The Social Math “Formula”
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Used to draw attention to a certain element of design. Our eyes are immediately drawn to bold, contrasting pops of color.
COLOR
An effective tool for guiding a viewer’s eye to a specific element of a design. Our minds associate size with importance.
SCALE
Dramatic shifts in color or text-size signal that something is different which grabs attention.
CONTRAST
THE BASICS OF
Visual Hierarchy
Used to separate and group elements of a design; it’s the quickest way to relate similar content or distinguish one group of content from another.
PROXIMITY
Examples of Social Math!
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THE FACTS
Eating a large buttered popcorn while watching the latest Marvel
Comics superhero-based movie at Regal Cinemas causes you to consume 1,200 calories and 60
grams of saturated fat.
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Number of calories in
Movie PopcornNumber of calories in
Movie PopcornNumber of rotations for
Mars to cirlcethe Sun
Number of rotations for
Mars to cirlcethe Sun
BAD EXAMPLE OF SOCIAL MATH
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GOOD EXAMPLE OF SOCIAL MATH
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1100CALORIES1100CALORIES
1200CALORIES
1200CALORIES
Next time you attend a movie, rememberthere are healthier options.
Next time you attend a movie, rememberthere are healthier options.
60GRAMS FAT
60GRAMS FAT
16GRAMS FAT
16GRAMS FAT
THE FACTS
Drinking too much, including binge drinking, cost the United States $249 billion in 2010, or $2.05 a
drink, from losses in productivity, health care, crime, and other
expenses.
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GOOD EXAMPLE OF SOCIAL MATH
Learn more about binge drinking at: http://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
Cost the US $249 billionDRINKING TOO MUCH
$2.05 a drink
=
Social Math or not?
Determine if each example does or does not meet our
definition of social math
Make it Social Math!
What is missing? How would you make this fit the definition of social
math?
&
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2WHY DO
Social Math?Promotes action on an issue and has the opportunity to be very evocative when combined with effective visual design.
GREATER IMPACT
Alleviates confusion by making the message clear, and motivates behavior.
FAMILIAR & RELATABLE
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Alleviates confusion by making the message clear, and motivates behavior.
FAMILIAR & RELATABLE
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Promotes action on an issue and has the opportunity to be very evocative when combined
with effective visual design.
GREATER IMPACT
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Go get some coffee!You look like you could use some.
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Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1First you need to understand the topic you are creating your message to address.
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
Define the characteristics of the audience you want your message to reach.
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
Narrow down your issue to one specific topic so that your message is as focused as possible. Keep it simple.
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
Social Math
Identify your audience
Determine the focus of your data
2
3
5 Identify a meaningful comparison
4 Find reliable data
Define your issue1
Reputable source
Length of time source had been active
Verify how data were collected
Transparency
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
The story you tell must be familiar and relevant.
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
You should find another source to verify your information. This is critical; if you don’t double check your facts, someone else will.
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
Remember…Scale, Color, Contrast, Proximity!
Social Math
Identify your audience
Determine the focus of your data
Visualize your story
Double check your data
2
3
5
7
6
Identify a meaningful comparison
4 Find reliable data
Define your issue1
Let’s do social math!!
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21
Define your issue Identify your audienceFirst you need to understand the topic you are
creating your message to address.Define the characteristics of the audience you
want your message to reach.
43
Determine the focus of your
dataFind reliable data
Narrow down your issue to one specific topic so that your message is as focused as possible.
Keep it simple.
Reputable source
Length of time source had been active
Verify how data were collected
Transparency
5
Identify a meaningful comparisonThe story you tell must be familiar and relevant.
Interview 2-3 people to find a meaningful comparison using the data that you collected.
6
Double check your dataYou should find another source to verify your
information. This is critical; if you don’t double check your facts, someone else will.
7
Visualize your story
Use the hierarchy of the visual to emphasize key facts
Cater to your audience with the appropriate visual style
Time to share with the group!
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Thank [email protected]@ey.co
m@ashpulli@VictorYocco
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Session Survey: www.uxpa2016.org/survey/135