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Design Manual Kongsberg Automotive Visual Profile 2011

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Page 1: Design Manual - Kongsberg Automotive€¦ · KONGSBERG AUTOMOTIVE DESIGN MANUAL. 2. INTRODUCTION VISION Dear colleagues, “Enhancing the driving experience” is our vision. We aim

Design ManualKongsberg Automotive Visual Profile

2011

Page 2: Design Manual - Kongsberg Automotive€¦ · KONGSBERG AUTOMOTIVE DESIGN MANUAL. 2. INTRODUCTION VISION Dear colleagues, “Enhancing the driving experience” is our vision. We aim

KONGSBERG AUTOMOTIVE DESIGN MANUAL 2

INTRODUCTION VISION

Dear colleagues, “Enhancing the driving experience” is our vision. We aim for this target everyday by delivering world class products to the global vehicle industry. Products that make driving safer, more comfortable and sustainable.

To help us fulfill the vision, we need our teams to live by our company values; be passionate, accountable and prepared in their daily work. To emphasize that we stand behind this vision and these values as one company – ONE KA, it’s important that we further streamline our visual profile and how we present and brand ourselves externally. During the last year I’ve asked that we improve and make our visual appearance as a company even more professional than it is today. This updated design manual is one of the initiatives that we will launch to achieve this. I invite you to read it, become familiar with it and use it.

Hans Peter Havdal | CEO

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 3

INTRODUCTION KONGSBERG AUTOMOTIVE VISUAL PROFILE

We aim to make our business grow and to strengthen our reputation externally. A strong, dynamic and coherent corporate brand is a part of this goal. The quality of our com-munication reflects the quality of our products and services. Branding is a strategic tool to create, maintain and control our identity.

A central element in branding is our visual profile. By visual means, we express and emphasize our values and character. The Design Manual aims to ensure a tangible and clear profile. The manual contains

practical guidelines for the use of our company’s visual profile. The logo, graphic patterns, colors and typography constitute the main elements of our visual identity. The guidelines are valid for all business units.

Each employee is responsible for following the principles described in this manual for the benefit of ensur-ing a consistent development of our corporate brand. Elements such as our logo are legally protected and will remain so, if used correctly. It is therefore the responsibility of every

employee to respect and protect our branding investment. A common platform ensures a cred-ible branding. This substantiates the importance of employing the same identity all over the world. A distinct and coherent corporate brand gives a strong visual impact.

The Corporate Communication Department is responsible for branding strategy and development, but it is management’s responsibility at local, divisional and regional levels to implement and maintain our common communication platform.

Hans Jørgen Mørland | Director Corporate CommunicationsTherese Skurdal | Corporate Brand Manager

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 4

CONTENTS LIST

p. 05 The logo – history1.01 p. 06 Basic elements1.02 p. 07 Logo1.03 p. 08 Logo versions1.04 p. 09 Protective area and backgrounds1.05 p. 10 Logo and vision1.06 p. 11 Color program1.07 p. 12 Typography1.08 p. 13 Profile elements1.09 p. 14 Images

2.01 p. 16 Overview2.02 p. 17 Business card and e-mail signature2.03 p. 18 Letter-paper2.04 p. 19 Other documents2.05 p. 20 Envelopes

3.01 p. 21 Overview3.02 p. 22 Manuals/Brochures3.03 p. 25 Employment advertisement3.04 p. 26 Web banners3.05 p. 27 Power Point templates3.06 p. 29 Web

4.01 p. 30 Overview4.02 p. 31 Main pylon4.03 p. 32 Navigation pylon4.04 p. 33 Building facade sign/Door sign4.05 p. 34 Flag

5.01 p. 35 Overview5.02 p. 36 T-shirts5.03 p. 38 Shirts5.04 p. 45 Working clothes

6.01 p. 41 Wall paper/Screen saver

BASIC ELEMENTS

STATIONERY

PUBLICATIONS

SIGNAGE

UNIFORMS

OTHER

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 5

Kongsberg Automotive (KA) is now an established brand globally. The logo symbolizes solid rock and the silver found in the mines in Kongs-berg, Norway (lit.:“The King’s Mountain”) where the company was established. It symbolizes the coming together of units, making a strong brand. The logo has a 3D shape in front

perspective and is rendered in matt metallic, to communicate the link to the auto-motive/industrial business.

The symbol is based on a triangle shape and the letter “K” from the font style Klavika (mentioned in the Basic Element paragraph), which splits the triangle in three shapes.

The “K” becomes an invert form and is presented in the typography beneath the symbol as well as the “A”.

The rendering (gradients and material) are used to make the symbol more distinct and expressive .

1 2

5

3 4

When Konsgberg Automotive was founded as an independent company in 1987, the company’s very first logo looked like this.It was based on an idea from present CEO and the logo was in royal blue and silver to symbolize Kongsberg’s rich mining history. The K and the colors grey and blue symbolized the heritage from the weaponry com-pany Kongsberg Våpenfabrikk.

Then in 1989, KA hired a designer to create a new and more professional logo. It was inspired by KA work-ing with different materials, such as steel, aluminium, rubber etc. it symbolized power reinforcement which was a key charatheristic of the proprietary at that time and it integrated the K and the A in the logo symbol.

And then in 2008 after the takeover of GMS, today’s logo was designed. Symbolizing still royal blue and silver from the city of Kongsberg and still integrating the K and the A in the logo symbol.

1987 1989 2008

1 2

5

3 4

THE HISTORY OF THE LOGOBASIC ELEMENTS

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 6

BASIC ELEMENTS 1.01

The KA basic elements represent the cornerstones of our visual identity. The usage of the basic elements should always be in accordance with the rules outlined in the Design Manual. Keep in mind that each commu-nication material strengthens or weakens KA’s public image. Therefore, it is essential that we control our corporate design elements in order not to com-promise our corporate identity. Always include it in all corporate communications.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 7

BASIC ELEMENTS 1.02LOGO

The Kongsberg Automotive logo consists of the symbol and thesignature. These two elements should always be used in unison. Their proportions and dimensions should always remain the same.

The symbol is a four colored picture. For optimal results, the printing

office should receive a proof of how the logo looks. The proof print needs to be approved by the person responsible for the printed material. Since the logo is a picture, it is important to never use the logo bigger then the image size. Increas-ing its size creates pixilation and produces a poor quality image. The

logo exists in different sizes for various media.

The font used for the Kongsberg signature is Klavika Medium and the Automotive font is Klavika Regular. The negative K in the symbol is also based on Klavika.

The main logo.

A horizontal logo is used, when the media or layout

requires it.

The version of the logo should only appear on flags

and building facade signs.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 8

BASIC ELEMENTS 1.03LOGO VERSIONS

The flat version of the logo should not be used unless it is absolutely required. Try always to use the color version.

The Kongsberg Automotive logo may be used in a flat (one color) version. This version should not be used unless it is absolutely required. However, on some occasions, such as co-branding, it may be required. The

flat version of the logo may be used in black or white.

The horizontal version of the logo should only be used on flags and building facade sign.

The logo consists of the symbol and the lettering and should always be used together. As the logo becomes more established, the possibility of using the symbol alone will be considered.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 9

BASIC ELEMENTS 1.04PROTECTIVE AREA AND BACKGROUNDS

Place the logo on a white background. However, a light grey background may be used if needed.

PROTECTIVE AREA

On printed material, always sur-round the logo with white space. The illustration to the right shows the minimum of free space required around the logo. The symbol is used to measure out the space. These rules do not apply on signage.

LOGO ON BACKGROUNDS

Background color whiteOn white clothing, the logo is the main logo, as presented early in the design manual. The logo is printed with transfer print on transparent background.

Background color PMS 2915A special logo for clothing in PMS 2915; All typography is white. The logo is printed with transfer print on transparent background.

Background color PMS 288A special logo for clothing in PMS 288; All typography is white. The logo is printed with transfer print on transparent background.

The colored KA logo should never appear on a colored background or over a picture. These rules are concurrent in printed and electronic media.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 10

Code of ConductFor Kongsberg Automotive employees

2011Enhancing the driving experience

BASIC ELEMENTS 1.05LOGO AND VISION

Enhancingthe driving experience

Enhancingthe driving experience

Enhancing the driving experience

Enhancing the driving experience

The vision “Enhancing the driving experience” should always be written in Klavika, either on one line, two or three lines. All the colors from the colorprogram can be used.

Enhancing the driving experience

Enhancing the driving experience Enhancing the driving experience

Enhancing the driving experience

Kongsberg Automotive Holding ASA Dyrmyrgata 48. P.O. Box 62. NO-3601 Kongsberg, Norway. Tel. +47 32 77 05 00. Fax +47 32 77 05 05 www.kongsbergautomotive.com

Example of logo and vision on the back of a brochure

The vision should not appear very close to the logo, and not as a part of the logo element.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 11

BASIC ELEMENTS 1.06COLOR PROGRAM

Kongsberg Automotive utilizes two primary colors, dark blue and dark grey. The blue color appears on “Kongsberg” and the gray color on “Automotive” and creates the base for the visual profile.

Four secondary colors support the main colors. The blue tones are based on colors found in the symbol of the KA logo.

Two additional effect colors providestrong contrast to the primary and secondary colors. These colors should not be used on large surfaces or in a large quantity. Use them to highlight something or to add a small amount of color.

Use a gradient between the blue and grey tones to match the shading in the logo.

The colors may appear different depending on the print media, print-ing method and the material it is printed on. Therefore, it is impor-tant to always have a correct color sample before printing. For com-parison and verification, refer to the PMS color code.

PMS 288CMYK: c 100/m 80/k 20RGB: r 2/g 63/b 136

Primary Colors:

Secondary Colors:

E�ect Colors:

Gradient:

PMS Cool Gray 9CMYK: k 60RGB: r 128/g 130/b 133

PMS 2935CMYK: c 100/m 55RGB: r 0/g 108/b 183

PMS 2915CMYK: k 60/m 10RGB: r 83/g 183/b 232

PMS Cool Gray 4CMYK: k 30RGB: r 188/g 190/b 192

PMS Cool Gray 1CMYK: k 10RGB: r 230/g 231/b 232

PMS 166CMYK: m 75/y 100RGB: r 242/g 101/b 34

PMS 377CMYK: c 55/y 100/k 25RGB: r 98/g 155/b 51

c

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 12

BASIC ELEMENTS 1.07TYPOGRAPHY

PROFESSIONAL USE

The use of harmonious fonts for lettering is critical. Using only a few selected sets of fonts produces a visual belonging and a strong identity. It is very important to be consistent in the use of fonts in all KA material.

Klavika is Kongsberg Automotive’s main font and should always be a part of the design. The font is mainly for professional use by graphic designers and is not installed in the basic font range. In all stationary printed material, most publications and all signage, Klavika is used for all text.

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@Klavika Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@Klavika Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@Klavika Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@

Rotis Sans Serif Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@

Rotis Sans Serif Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@Rotis Sans Serif Bold

DAILY USE

Arial is a standard type faces on most computers and work well for the web, Power Point presentations and all exported internally produced documents. Klavika may not be used in these media, because it’s not a standard font. If the recipient opens a document with Klavika the com-puter will switch to another font and make the text change proportions and style.

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@

Georgia Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå 12345678910!%&/?@

Arial Bold

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 13

BASIC ELEMENTS 1.8PROFILE ELEMENTS

In many cases it is necessary to incorporate another graphic element in conjunction with the logo. The arrow shape originates from the logo symbol. The arrow shape is half a square and is a secondary element to the logo. The arrow may also be used in a line or as a frame.

Another graphic element is the missing arrow in the corner area. This is a 45º cut that can be used in all corners, but only one cut per photo/color box.

Examples are shown in the publication section.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 14

BASIC ELEMENTS 1.9IMAGES

Images are an important part of the visual profile. They strengthen the it and communicate the company’s identity. Here are a few guidelines and examples of what story the KA photos should illustrate and radiate.

Use dynamic images that radiate our values; passion, accountability and preparedness. Incorporate images of KA workers that show multicultural

diversity, team work and pride.Images of KA products should radi-ate quality. Make sure that quality shines through in all product photos. Remember the old adage: “one picture is worth a thousand words”.

Illustrations render well on white backgrounds with the right surface texture. Utilize our blue and grey colors in photos whenever possible

to help further strengthen the KA identity. Be sure to use only high resolution photos.

The image bank will be updated periodically with photos and illustrations from Kongsberg Automotive.

For questions regarding images; [email protected]

Examples:

Page 15: Design Manual - Kongsberg Automotive€¦ · KONGSBERG AUTOMOTIVE DESIGN MANUAL. 2. INTRODUCTION VISION Dear colleagues, “Enhancing the driving experience” is our vision. We aim

KONGSBERG AUTOMOTIVE DESIGN MANUAL 15

BASIC ELEMENTS 1.9IMAGES

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 16

STATIONERY 2.01

All office stationary – business cards, letterhead, enve-lopes, reports and press releases – provide an important opportunity to communicate and solidify the KA iden-tity. Use the set templates, provided on the next pages, on all internal and external correspondence.

All ready-to-use templates are available for downloading on Kongsberg Automotive’s Intranet.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 17

STATIONERY 2.02BUSINESS CARD/E-MAIL SIGNATURE

BUSINESS CARD

The logo has a designated spot in the upper right corner. The grey arrow points directly at the cardholder’s name which is empha-sized in primary blue, 8.5 pt size. The rest of the text follows is set in Klavika Regular 7 pt on 9. The position and depart-ment follow the cardholder’s name and use primary grey.

One line break before the next paragraph. It starts with the company name, also emphasized in primary blue. The rest of the text follows in primary grey.

One line break over the vision.The vision is in secondary blue: PMS 2915

Business cards are printed on Arctic The Matt, by Arctic Paper, 300 g/m².

E-MAIL SIGNATURE

The name of emplyee is set in Arial Bold 10 pt. size, color PMS 288 (RGB: 2/63/136) The contact details are set in Ariel Regular 10 pt. size, color PMS Cool Gray 9 (RGB: 128/130/133)The vision “Enhancing the driving experi-ence” is set in Arial Regular 10 pt. size color PMS 2935 (RGB: 0/108/183)

Hans Jørgen Mørland Director of Corporate Communications

Office: +47 32 77 05 11 | Mobile: +47 94 86 35 70 | [email protected] Automotive | P.O.Box 62 | NO-3601 Kongsberg | Norway Tel: +47 32 77 05 00 | www.kongsbergautomotive.com

Enhancing the driving experience

44,5 mm

31 mm

First Name Last Name Title

Office: +47 32 77 05 11 | Mobile: +47 94 86 35 70 | [email protected] Automotive | P.O.Box 62 | NO-3601 Kongsberg | Norway Tel: +47 32 77 05 00 | www.kongsbergautomotive.com

Enhancing the driving experience

John SmithManager, R&DDriveline

Kongsberg Automotive Holding ASA Dyrmyrgata 48. P.O. Box 62. NO-3601 Kongsberg, Norway.Tel. +47 32 77 05 00. Fax +47 32 77 05 05. Mob + 47 95 89 76 [email protected]

Enhancing the driving experience

Nice GuyCommercialFluid Transfer

Kongsberg Raufoss Distribution 54 Route industrielle de la Hardt, 67120 Molsheim, FranceTel. +33(0)3 88 47 87 47. Fax +33(0)3 88 47 87 45. Mob + +33(0)6 23 42 68 90 [email protected]

Enhancing the driving experience

86 mm

20 mm

12 mm

8 mm 8 mm

4 mm

54 mm

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 18

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commod tat, sum am dolobortie vendip eu faccumm oloreetum in ulpute feum quis non hent amconsequat. Esendignit et wis acinci tet, consent iliquat lutat augue dolese tetum num duisissed eraestin venim zzriusting etum quat.Ectet, vulluptat, senim er secte magna conullam zzriustis nonum velenis modolen dreetummodit adit in eugiamet, vel ulla faccum irit lore volesed el utatum iriure magnis nonumsan hent duiscilis et, quat. Ut lore doloborpero od eu facip eum quismolore mod tionse venim niat. Ut wis am, corero essim nisit ut wisi blamet lan vulla alit, si.

Ro dolenisi. Dit euipsusto dolorpe rcillut nonse magna adiamco nsequat lobortinci exer adiam iriuscin ut aute tate commolore feummodolor iril eros er sum incinci duissit acilla consectet praesecte essenibh ea aut ipsusto et wis duis nibh et dit utpate facipsustrud ent lut prat acip euis nim nonsequi blaor alit irit, sent wisim at ad eugiamet, quipisim zzrilis ad molorti onsenis issecte magna consendrerat nim irit in ut erit, sectem volumsan ut ad modolor ipit nibh eu facing eu feui

Kind Regards

John Smith

Kongsberg Automotive Holding ASADyrmyrgata 48. P.O. Box 62. NO-3601 Kongsberg, Norway. Tel. +47 32 77 05 00. Fax +47 32 77 05 05

www.kongsbergautomotive.com

Ford Motor Norge ASAtt.: KundeservicePostboks 5141410 Kolbotn

01.10.2007

DEAR SIR

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Tat vercipit aut doloree tuercing esto dolum quat luptat veraesto do et nulla faccum quat am, volobore modio commod tat, sum am dolobortie vendip eu faccumm oloreetum in ulpute feum quis non hent amconsequat. Esendignit et wis acinci tet, consent iliquat lutat augue dolese tetum num duisissed eraestin venim zzriusting etum quat.Ectet, vulluptat, senim er secte magna conullam zzriustis nonum velenis modolen dreetummodit adit in eugiamet, vel ulla faccum irit lore volesed el utatum iriure magnis nonumsan hent duiscilis et, quat. Ut lore doloborpero od eu facip eum quismolore mod tionse venim niat. Ut wis am, corero essim nisit ut wisi blamet lan vulla alit, si.

Ro dolenisi. Dit euipsusto dolorpe rcillut nonse magna adiamco nsequat lobortinci exer adiam iriuscin ut aute tate commolore feummodolor iril eros er sum incinci duissit acilla consectet praesecte essenibh ea aut ipsusto et wis duis nibh et dit utpate facipsustrud ent lut prat acip euis nim nonsequi blaor alit irit, sent wisim at ad eugiamet, quipisim zzrilis ad molorti onsenis issecte magna consendrerat nim irit in ut erit, sectem volumsan ut ad modolor ipit nibh eu facing eu feui

Kind Regards

John Smith

30 mm

21 m

m

25 mm

20 mm

40 m

m

20 mm

55 m

mSTATIONERY 2.03LETTER

The letter-paper is not pre-printed, but there is a constant template for all letters. The logo is placed in the upper right corner with a 20 mm margin to the right that all text should follow.

All correspondence text is in Arial 10 to 13 pt size, black. Normal text is in Arial Regular while the heading in the letter-paper is in Arial Bold.

KA company name and contact information is placed in the bottom right corner. For daily use the recom-mended font is Arial (or Klavika if installed on your computer). The text is 7.5 to 10 pt size, the company name is in primary blue, and the rest of the text is in primary grey.

On the first page of the letter the correspondence text should start

after 40 mm. On the second page the text should not start before 55 mm so that it does not overlap the logo.

On the second page we have removed the KA company name and contact information.

Kongsberg Automotive Holding ASADyrmyrgata 48. P.O. Box 62. NO-3601 Kongsberg, Norway. Tel. +47 32 77 05 00. Fax +47 32 77 05 05

www.kongsbergautomotive.com

Ford Motor Norge ASAtt.: KundeservicePostboks 5141410 Kolbotn

01.10.2007

DEAR SIR

avIpsum zzriureet adignisi bla am zzriurem quatue exer ip elisi bla consequis acin vel dolum accummy nummodo lorting ercipis niamet ipisit nis amet, conse molore exer aliscip suscillum zzriliquam dolortie eniat. Dui ea core dolenit acipit nos adiam dolesecte dolenit iriusci llaortisi.Inim dolore tat praestisim doloreros nisim verilla ndignis et nos nim essequat. Ut nonsecte er si blamet il doloreet nit praestrud tat lore dit lum quatis non hent augiam delesto odiamconse velisci tisl euisit aliquis modolore feu faccum nonsed magnibh exer si blamet nonullandre diat lore minim velesequam velis euisi.

Tat vercipit aut doloree tuercing esto dolum quat luptat veraesto do et nulla faccum quat am, volobore modio commod tat, sum am dolobortie vendip eu faccumm oloreetum in ulpute feum quis non hent amconsequat. Esendignit et wis acinci tet, consent iliquat lutat augue dolese tetum num duisissed eraestin venim zzriusting etum quat.Ectet, vulluptat, senim er secte magna conullam zzriustis nonum velenis modolen dreetummodit adit in eugiamet, vel ulla faccum irit lore volesed el utatum iriure magnis nonumsan hent duiscilis et, quat. Ut lore doloborpero od eu facip eum quismolore mod tionse venim niat. Ut wis am, corero essim nisit ut wisi blamet lan vulla alit, si.

Ro dolenisi. Dit euipsusto dolorpe rcillut nonse magna adiamco nsequat lobortinci exer adiam iriuscin ut aute tate commolore feummodolor iril eros er sum incinci duissit acilla consectet praesecte essenibh ea aut ipsusto et wis duis nibh et dit utpate facipsustrud ent lut prat acip euis nim nonsequi blaor alit irit, sent wisim at ad eugiamet, quipisim zzrilis ad molorti onsenis issecte magna consendrerat nim irit in ut erit, sectem volumsan ut ad modolor ipit nibh eu facing eu feui

Kind Regards

John Smith

30 mm

21 m

m

25 mm

20 mm

40 m

m

20 mm

55 m

m

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 19

STATIONERY 2.04OTHER DOCUMENTS

To:

From:

Subject:

Attendees:

Date/time:

Location:

Reference:

Minutes of meeting

Nov

embe

r 201

0

Environmental Policy

Kongsberg Automotive is committed to take responsibility for the environment. We strive to improve our environmental performance as this is essential in meeting our business objectives and customer demands. We respect the concerns of the communities where we operate and value the input of interested parties, especially our employees.

Assessing the scale of our environmental aspects and impacts through a program of continousimprovement.

Executing specific plans of action with measurable targets.

Complying with all legal and other relevant requirements.

Evaluating our processes and products to optimize the use of resources and where practicable reusing, recycling and recovering material to minimize waste.

Providing necessary information, instruction and training.

Tracking our performance through internal evaluation and reporting.

Reviewing our performance and sharing our results with interested parties.

Requiring commitment of suppliers and other partners to apply these same principles.

| E-P

olicy

: PO-

EN-0

01-K

A

Statement for working knowledge:KA is committed to “protecting the environment, now and for the future” through continual environmental improvement, the prevention of pollution and environmental compliance.

Hans Peter Havdal, CEO Matthias Vogel, VP QA & HSE

We assure our commitment by:

Environmental Policy

70 mm

20 mm

20 mm

Reports and press releases use the same template and design as the letter-paper. The heading is Arial Bold and the rest of the text is in Arial Regular, 10 to 13 pt size, black.

Other documents again have the same layout as the letter-paper, but the company name and contact information is replaced by a page numbering.

The logo is in the same size and in the same place on all documents.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 20

STATIONERY 2.05ENVELOPES

Envelopes are pre-printed.

Kongsberg Automotive Holding ASADyrmyrgata 45. Postboks 62. NO-3601 Kongsberg. Norway

www.kongsbergautomotive.com

Kongsberg Automotive Holding ASADyrmyrgata 45. Postboks 62. NO-3601 Kongsberg. Norway

www.kongsbergautomotive.com

KONGSBERG

Kongsberg Automotive Holding ASADyrmyrgata 48. Postboks 62. NO-3601 Kongsberg. Norway

www.kongsbergautomotive.com

16 mm

16 mm

16 mm

Kongsberg Automotive Holding ASADyrmyrgata 48. P.O. Box 62. NO-3601 Kongsberg, Norway. Tel. +47 32 77 05 00. Fax +47 32 77 05 05

www.kongsbergautomotive.com

Ford Motor Norge ASAtt.: KundeservicePostboks 5141410 Kolbotn

01.10.2007

DEAR SIR

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Ro dolenisi. Dit euipsusto dolorpe rcillut nonse magna adiamco nsequat lobortinci exer adiam iriuscin ut aute tate commolore feummodolor iril eros er sum incinci duissit acilla consectet praesecte essenibh ea aut ipsusto et wis duis nibh et dit utpate facipsustrud ent lut prat acip euis nim nonsequi blaor alit irit, sent wisim at ad eugiamet, quipisim zzrilis ad molorti onsenis issecte magna consendrerat nim irit in ut erit, sectem volumsan ut ad modolor ipit nibh eu facing eu feui

Kind Regards

John Smith

30 mm

21 m

m

25 mm

20 mm

40 m

m

20 mm

55 m

m

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 21

PUBLICATIONS 3.01OVERVIEW

Publications are important tools in promoting Kongsberg Automotive’s identity and product range. Therefore, in order to convey a unified and professional impression, it’s important that all publications follow the guidelines provided in this Design Manual.

Kongsberg Automotive should express itself clearly and recognizably and the basic elements should conse-quently be used at all times. Variation is important, but always within a unified context. The consumers’ impression of all Kongsberg Automotive publications should be one of high quality and expertise.Always place the logo clearly at the top of every front cover. Photos must be sharp and of a high quality.

KA publications should be applicable in all media formats. This manual therefore gives directions for both electronic and printed use.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 22

Code of ConductFor Kongsberg Automotive employees

2011Enhancing the driving experience

PUBLICATIONS 3.02MANUALS /BROCHURES

The cover on all manuals and bro-chures follow the same rules for placing the different elements. The logo has a defined spot, followed by an area with a 45º cut corner in the upper left area. The main title of the document is followed by a sub-title and should always be placed in this area.

The next element is an image box, which should describe the content of the report. A date, report number or short title can be placed under the image.

The color on the title area and all text can switch between the colors of the primary and secondary colors from the color program to match the image and content. The color on the title area is 75% transparent, and the im-age is placed behind the transparent title area.

The inside design should follow the Design Manual in regards to the basic elements and adapt to the content. This template may also be used on reports and other publications.All manuals and brochures should

have a grid with an overall margin of 5 mm that contains no color, image or text.

To make brochures more distinct, a different format can be used besides A4.

Code of ConductFor Kongsberg Automotive employees

2011Enhancing the driving experience

2011Enhancing the driving experience

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 23

Code of ConductFor Kongsberg Automotive employees

2011Enhancing the driving experience

28mm

25 mm

45 mm

100 mm

5 mm

11,5 mm5 mm

30 mm

26 mm

PUBLICATIONS 3.02MANUALS /BROCHURES

A4

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 24

Enhancing the driving experience

Kongsberg Automotive Holding ASA Dyrmyrgata 48. P.O. Box 62. NO-3601 Kongsberg, Norway. Tel. +47 32 77 05 00. Fax +47 32 77 05 05 www.kongsbergautomotive.com

PUBLICATIONS 3.02MANUALS /BROCHURES

28mm

28mm

20mm

22 mm

45 mm

90 mm

5 mm

5 mm

20 mm

26 mm

210x210 mm

The vision “Enhancing the driving experience” is set in Klavika Regular 14 pt. size color PMS 2935

Contact details: Klavika 9 pt. Color PMS 2935 and Cool grey 9

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 25

PUBLICATIONS 3.03EMPLOYMENT ADVERTISEMENT

All advertisements follow a common mold. There should be no doubt that the communicator is Kongsberg Automotive. The logo stands in the upper right corner with an area for KA information.

The type font Klavika is used on all text. Use Klavika Regular for general text and Klavika Medium for more important text that needs to be highlighted. All general information

about the job is put in a light grey box, PMS Cool Gray 1, the lightest color in the secondary color program.

The color on the title area can switch between the colors of the primary and secondary colors from the color program to match the image and content. The color on the title area is 75% transparent, and the image is placed behind the transparent title area.

All advertisements have a grid with an overall 3 mm white margin. No color, image or text should appear in this area. The logo which suits the format best should be used.

To save space you can use a teaser ad that captures the essence of the job description.

Kongsberg Automotive provides world class products to the global vehicle industry. Our products enhance the driving experience, making it safer, more comfortable and sustainable.The company with total revenues ofapproximately one billion Euros, is headquartered in Kongsberg, Norway and has more than 10.000 employees in 20 countries worldwide.

Our organisation in Sweden is growing, today we have over 600 employees at our locations in Mullsjö, Ljungsarp and Göteborg; and we are looking for a HR Specialist to join our HR team.As our new HR Specialist you will direct the recruit-ment process by guiding, supporting and infl uencing managers in all aspects of the hiring and selection process, including the induction programs.

You will work to strengthen our employer branding by building relationships with Universities and other educational institutions, administration our Trainee program in Sweden, plus other initiatives. An important task will be to direct and follow-up our performance management system and appraisals process in Sweden; including training of managers and employees, and administration of KAper - our performance system.

The job also includes benchmarking of salaries and other benefi ts, analyses of HR KPIs and trends, HR reports and statistics, and performance of Exit-interviews.

We think you have a higher academic education and relevant experience, preferably from an international business. It would be considered an advantage if you have experience in establishing e� cient recruitment channels to ensure a pipeline of candidates and the usage of social media as a recruiting tool.

As our new HR Specialist, you will be in contact with managers in other countries; therefore it is important to have a good command of English, both verbal and written, beside Swedish.

We can o� er a challenging position in a global and fast growing company, with career opportunities for the right candidate. The position reports to HR Manager, Sweden.

Enhancing the driving experiencewww.kongsbergautomotive.com

HR Specialist - Recruitment

For more information, pls. contact our P-O Wändal, HR Manager, tel: 0392 – 38112, or visit our website: www.kongsbergautomotive.com/Career/Jobs/, where you also can apply. Application deadline Sept 30, 2011.

Kongsberg Automotive provides world class products to the global vehicle industry. Our products enhance the driving experience, making it safer, more comfortable and sustainable.The company with total revenues ofapproximately one billion Euros, is headquartered in Kongsberg, Norway and has more than 10.000 employees in 20 countries worldwide.

Kongsberg Automotive IP&Law Department is expanding and we are looking for an Intellectual Property Counsel.

As our new IP Counsel you will be responsible for patentability and Freedom-to-Operate studies, patent landscaping and patent portfolio management.

We are o� ering an interesting and challenging job, where you will work independently to service our business units around the globe.

The position report to General Counsel and is located in Mullsjö, Sweden.

For more information, visit www.kongsbergautomotive.com/Career/Jobs/ where you also can apply to the position before Sep 25, 2011, or contact Magnus Johansson, ph: +46 392 380.

Enhancing the driving experiencewww.kongsbergautomotive.com

Intellectual Property Counsel

Kongsberg Automotive är inne i en expansiv fas och vi önskar att styrka vårt produktions team med en entusiastisk processingenjör till vår fabrik i Hvittingfoss, Norge.

Mer information om tjänsten finns på www.kongsbergautomotive.com/Career/Jobs/

Processingenjör

Enhancing the driving experience

Mer information om tjänsten finns på www.kongsbergautomotive.com/Career/Jobs/

Enhancing the driving experience

CNC operatører/maskinarbeidere

Maskinarbeider innenfor bildelsproduksjon i fabrikk Hvittingfoss Ansvar for drift av produksjonsystemer, inkludert oppmåling og kvalitetskontroll.

Regular advertisement

Teaser advertisement

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 26

PUBLICATIONS 3.04WEB BANNERS

It is important for any international and significant business to be visible on the Internet.

The web banners presented have different guidelines than the adver-tisements intended for print. The web banners also have a common and concise layout. The logo stands

alone in a defined spot to the right. An image box covers the remainder of the banner, with lettering on top. The web banners also have 3 mm white margins. No other elements should appear in this area. The image should amplify the text and support our identity.

The banner has a 45º cut corner on the left side. The banner box has a grey thin outline to mark the advertisement and make it stand out from the white background on the Internet.

KONGSBERG

Innovative Solutionswww.kongsbergautomotive.com

KONGSBERG

Innovative Solutionswww.kongsbergautomotive.com

Innovative Solutionswww.kongsberautomotive.com

Enhancing the driving experiencewww.kongsberautomotive.com

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 27

PUBLICATIONS 3.05POWER POINT TEMPLATES

The Power Point template comes in two different designs:

a) A light standard version for normal presentations and for presenta- tions that require printingb) A dark version for presentations held in very light environments.

Templates are installed in the active directory in your computers so that the correct templates should appear under “My templates” in Power-Point. Please contact IT-support if this is not working. Some template functionality may be working better in Microsoft 07 version of Power-

Point than in the 97-03 versions. It is important that when using the templates you use the right slide layout. Don’t add images in a slide that is formatted for text and the other way around.

Use the font Arial. Every heading is set in 24 pt, chosen from the pri-mary colors. All subheadings are set in Arial Bold, 18 pt. The remainder of the text is Arial Regular 16 pt size.

The examples here in the Design Manual show how to use the template(s) and how to place imag-es and text separately and together.

To preserve an overall visual profile, it’s important to follow every aspect of the template guides.

All charts and diagrams should use the primary and secondary colors from the color program in this manual. If necessary, the effect colors may be used, but only in small amounts or for highlights.

For graphs, it is recommended to use a gradient between the dark grey and light grey colors from the color program.

1

Hans Peter Havdal, CEO Management Conference 2011 Kongsberg

Click to edit Master title style Click to edit Master subtitle style

Enhancing the driving experience

3

Click to edit Master title style

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Enhancing the driving experience

2

Click to edit Master title style

Other

Volvo

Bmw

Ford

Audi

Magnisitium fugiaepelis iumui ipsuntis ex eum quaectam ipsam rem id mag-namet aliaspelleni optatiandi qui cusdae eosam quis et quodi blatuscim et acearci tatur?

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Enhancing the driving experience

4

Click to edit Master title style

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Volore cus asit imagnis sequi ducient escimpe ribus, con nonse liam que none ium comnis re, officab oriandella commo vendellam fugitaspid quist, vent.

Enhancing the driving experience

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 28

PUBLICATIONS 3.06POWER POINT TEMPLATES

1

Hans Peter Havdal, CEO Management Conference 2011 Kongsberg

Click to edit Master title style Click to edit Master subtitle style

Enhancing the driving experience

3

Click to edit Master title style

Magnisitium fugiaepelis ium qui ipsuntis ex eum quaectam ipsam rem id mag-namet aliaspelleni optatiandi qui cusdae eosam quis et quodi blatuscim et acear-ci tatur? Ed modipis cus,

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Enhancing the driving experience

2

Click to edit Master title style

Other

Volvo

Bmw

Ford

Audi

Magnisitium fugiaepelis iumui ipsuntis ex eum quaectam ipsam rem id mag-namet aliaspelleni optatiandi qui cusdae eosam quis et quodi blatuscim et acearci tatur?

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Enhancing the driving experience

4

Click to edit Master title style

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Volore cus asit imagnis sequi ducient escimpe ribus, con nonse liam que none ium comnis re, officab oriandella commo vendellam fugitaspid quist, vent.

Enhancing the driving experience

Primary Colors: Effect Colors:

RGB: 2/63/136

RGB: 0/108/183

RGB:188/190/192

RGB: 128/139/133

RGB: 242/101/34

RGB: 255/210/0 RGB: 199/223/0

RGB: 197/35/42

RGB: 98/155/51

RGB: 65/64/66RGB: 83/183/232

RGB: 230/231/232

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 29

PUBLICATIONS 3.08WEB

The Internet is an important medium and plays a central role to create the Kongsberg Automotive identity.

As in printed media, to create recognition and strengthen visual identity, the web pages are built with distinctive graphic elements, colors and typography. However, in this particular media, the visitor’s experience of functionality, user interface and quality of information

is equally important. In order to create a dynamic com-munication tool for KA, the website is built on a publishing system that enables KA to update the website easily and effectively. The publishing system, EPI-server, is used by many international companies today and is under constant development. The website must not only be user functional for the visitor, it must be user functional for the editors. The

website has a structure that’s easy to work with and understand. It’s possible for KA to have editors with limited access to parts of the site. In this way, the main editor can divide responsibility among the staff. All editors must master the system. EPI-server provides courses.

www.kongsbergautomotive.com

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 30

SIGNAGE 4.01OVERVIEW

Recognition and visibility are the key elements in signage. In addition, they should embellish and improve the space they occupy. In this Design Manual we offer a guideline to how signposts should look at any Kongsberg Automotive location.

In order to achieve a immediate identification of Kongsberg Automotive, the signage need to be consis-tent with the overall corporate design. All signs, both outdoors and indoors, must contain the key elements of the design program such as logo, color and typography.

When planning the production of signs it is important to consider the individual buildings as well as their en-vironment. Clarity and visibility are only achieved when all environmental parameters are taken into account.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 31

Total hight: 100%

YX

Y

Width = 27% of total hight

Hight = 27%

of total hight

X

SIGNAGE 4.02MAIN PYLON

Kongsberg Automotive’s main pylon is meant to adorn the entrance by the main road. The signs main purpose is welcome visitors and em-ployees alike. The pylon strengthens the corporate identity and makes the company more visible in the local environment.

The sign is designed to be seen from a great distance and easily read by pedestrians and drivers.

• MaterialThe pylon is constructed from the same materials as all the signs for Kongsberg Automotive. The pylons are made up of the com-bination of blue and silver treated plates, which follows the design of all Kongsberg Automotive signs.

• LogoHere you can choose between two versions;

1. Printed-out logo mounted on a sculpted 3D background. The 3D shape creates a glow of light through the logo as well as around the logo.

2. Flat print of logo on a laminate directly mounted on the silver back-ground.

X

1,6 X

1,6 X

Kongsberg Automotive’s signs can also be the logo in color on

white background. Logo is set at maximum size following the layout

rules outlined on page 8.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 32

SIGNAGE 4.03NAVIGATION PYLON

220 cm

90 cm

87 cm

41 cm

55 cm

11 cm

4 cm

4 cm

34,5 cm

The navigation pylon can be used in areas where navigation and infor mation about places and functions are needed.

The full size of the sign is: W: 87 cm and H: 220 cm. The sign is made of to separate front plates. The 90 cm area at the bottom of the sign is most exposed to wear and tear. There-fore, it’s made easy to replace when needed.

Shown here is the maximum size. Smaller sizes are achieved by shrinking it proportionally.

1x

1x

2x

The text is measured by the height of the caps. The width of the arrow’s base follows the height of text.The width of the arrow base is used as the radius fore a circle. The diameter of the circle is used as the distance from the left of blue plate to the text. Use the height of the text to measure in from the right side of the blue plate. The text can not go beyond this point.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 33

SIGNAGE 4.04BUILDING FACADE SIGN/ DOOR SIGN

Facade signage’s main purpose is to identify, inform and adorn.

As an international corporation with over 50 factories, it’s important to keep a consistent appearance so that any Kongsberg Automotive location is easily identified. The sign also needs to communicate effectively from a distance, so each approach to the building needs to be taken into consideration.

Signs are custom made for each building. Size of the building, location, light or dark background and other factors all play an integral part in the signage planning.

All Kongsberg Automotive facade signs consist only of the silver mate-rial used in the main pylon and the navigation pylon.

The symbol and the lettering are made into 3D shapes and mounted directly on the wall. Lights mounted on the back of the sign give it an outer glow.

Seen from above

250 mm

50 mm

Administration

Storage 12 mm

Storage

The door signs consists of blue laminate letters mounted on silver plate – same material used on all Kongsberg Automotive signs. The sign is placed directly on the door.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 34

1/1

1/21/2

SIGNAGE 4.05FLAG

KA flags can be used as permanent fixtures at any Kongsberg Automotive location. The flags symbolize pride, activity and prosperity.

Logo is set at maximum size following the layout rules outlined on page 8.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 35

UNIFORMS 5.01OVERVIEW

Strong brands are created from the inside; an overall internal identity is therefore as important as external communications.

All uniforms should be similar and follow the guidelines presented in the Design Manual. Each plant should assign one person with responsibility for the uniforms. The color, quality and functionality of the fabric are important.

Background color whiteOn white clothing, the logo is the main logo, as presented early in the design manual. The logo is printed with transfer print on transparent background.

Background color PMS 2915A special logo for clothing in PMS 2915; All typography is white. The logo is printed with transfer print on transparent background.

Background color PMS 288A special logo for clothing in PMS 288; All typography is white. The logo is printed with transfer printon transparent background.

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 36

UNIFORMS 5.02T-SHIRTS

3,5 cm

10 cm

2,9 cm

Klavika 72 pt 82

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 37

UNIFORMS 5.02T-SHIRTS

I ampassionate, accountable and prepared.

I ampassionate, accountable and prepared.

Text colors:

PMS Cool Gray 9CMYK: K 60

PMS 2935CMYK C 100/M55

PMS 2915CMYK: C 60/M 10

PMS 288CMYK: C100/M80/K20

Text colors:

PMS Cool Gray 1CMYK: K 30

PMS Cool Gray 4CMYK: K 10

White

Background color:

PMS 288

Background color:

White

115 pt sizeLeading 107

20 cm

65 ptBaseline shift 16

65 pt sizeLeading 107

Font: Klavika regular

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 38

UNIFORMS 5.03SHIRTS

3,5 cm

2,9 cm

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 39

Each facility is responsible for order-ing work clothes according to the recommendations in this manual.

The color should be as similar as possible to the dark blue in the primary color program. It’s also important to make sure that the symbol in the logo matches the clothing color.

The logo should stand out and not disappear on the background.Always place the logo on the left side of the chest.

UNIFORMS 5.04WORKING CLOTHES

15 cm

Enhancing the driving experience

4,8 cm

4 cm

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 40

UNIFORMS 5.04WORKING CLOTHES

We prefer if you use the primary logo, but if it´s neccesary you can also use the flat logo.

Trousers don’t need a logo, but the color should match the rest of the uniform.

15 cm

Enhancing the driving experience

4,8 cm

4 cm

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KONGSBERG AUTOMOTIVE DESIGN MANUAL 41

6.01WALL PAPER/SCREEN SAVEROTHER

WALL PAPER/DESKTOPOn the desktop is a black and white photo of a road and the vision; “Enhancing the driving experience” is written in a blue rectangle.

SCREENSAVERThe screen saver consists og different KA images and the the values “passionate, prepared, accountable” written in rectangles in different colors form the color program.