design-led strategies and solutions for achieving ... · regional strategy lead mccann worldgroup...

Main Conference: 4 – 5 December 2018 Pre-Conference Workshops: 3 December 2018 Post-Conference Workshops: 6 December 2018 Venue: Grand Copthorne Waterfront Singapore

Design Thinking for Innovation, Growth and Competitive Advantage

Design-led strategies and solutions for achieving sustainable competitive advantage

MEET YOUR DESIGN LEADERSLeverage on design thinking to achieve greater consumer satisfaction and competitive edge

Overcome obstacles to create a sustainable and scalable human focused corporate culture

Real Life case studies of design thinking from public, banking, healthcare and consumer goods sectors

Create the perfect blend of human centricity and technology to meet your overall objectives

Identify the emerging trends in Design Thinking and its implementation across different industries

PLUS 4 Featured Workshops!

Design Driven Change Management: Executing a Human Centric Culture Transformation

Monday3 December 2018A

Measuring the Return of Investment for Design Thinking

Monday3 December 2018B

Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation

Thursday6 December 2018C

Redesigning Customer Experience through Design Thinking

Thursday6 December 2018D

Register before 2 Nov 2018

and save $300 off Registration

Researched and Developed by:

Prasanth Thomas Vice President, Innovation Platforms, Digital and Technology Sembcorp Industries

Hyunju LeeSenior Vice President & Head of Link Design Centre NTUC link

Mark ShmulevichCOO, Taiger; Councillor and Co-Chair of Open Innovation Advisory CommitteeSGTech

Hemanth SubramanyaVice President & Head of Business Excellence Operations SGX

Miggy dela CruzDirector of Customer Experience Design Globe Telecom

Saju John PDirector, Evolve-Center for Design Thinking and Innovation UBS

TOPIC HIGHLIGHTS

T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA

Dear Colleagues,

Design thinking as an approach is constantly evolving in response to technological disruption, changing consumer behaviours and market conditions; prompting companies to seek out new strategies and solution to stay ahead of the game. Today, design-driven solutions are being used extensively across multiple sectors to facilitate customer acquisition and brand loyalty as well as, drive corporate efficiency and streamline internal processes with technology.

IQPC’s Design Thinking Asia Summit will gather the top minds of the industry on a single platform to discuss the opportunities and challenges surrounding design thinking and how it can be successfully implemented to further innovation and competitive advantage.

In light of this, key themes for this year include

• Executing a Human Centric Culture Transformation• Measuring the Return of Investment for Design Thinking• Accelerating Innovation and Profitability in a Design-Led Environment• Challenges and Opportunities for Incorporating Human-Centricity in

Large Businesses• Addressing the Obstacles around Implementing Design-Led Solutions

for Consumers

Meet the industry’s leading design thinkers and learn from the best. I look forward to welcoming you in December!

Best Regards,

Aliza MohsinConference DirectorDesign Thinking Asia 2018

WELCOME

WHO WILL YOU MEET?

WHY SPONSOR DESIGN THINKING ASIA?

Head, GM, Manager, Director:• Customer Experience & Design• Marketing & Commercial Insight• Human-Centered Design• Design Architects, Digital Strategy• Customer Strategy• Agile Transformation • Change Management

From • Banking and Finance• Healthcare• Public Service• Consumer Goods and Services• Technology• Telecommunications

Driven by digital disruption, market fluctuations and shifting consumer behavior, companies are actively looking for technologies and solutions to facilitate their design-driven strategies. The conference has been carefully designed to offer the best opportunities for collaboration and information sharing through a series of interactive formats, project showcases and cases studies.

HIGH LEVEL NETWORKING

Focused networking with senior executives and decision makers

REAL LIFE CASE STUDIES

Learn from your target audience about their challenges and investment plans

INDUSTRY INSIGHTS

Recognisethe latest developments shaping design thinking applications

BRAND POSITIONING

Strategically position your products and solution as a market leader

SPEAKING OPPORTUNITIES

Showcase your expertise through keynote address, panel discussions and roundtables

To find out more about the outstanding sponsorship and exhibition opportunities, contact us now at +65 6722 9388 or email [email protected] to discuss how we can tailor our sponsorship packages to suit your business objectives.


SPEAKERS

Pranav Joshi Associate Director - UX, Global Software Engineering MSD Pharma


Joseph Louis Tan Assistant Vice President & Employee Journey Design Coach DBS Bank

Tim Wieringa Transformational Change Manager, Knowledge Management APAC , Huntsman, DirectorHive17 Consulting

Brendon Chase Customer Experience & Regional Strategy Lead McCann Worldgroup

Cuong Nguyen Transversal PMO Manager, Sanofi

Miggy dela CruzDirector of Customer Experience Design, Globe Telecom

Aditya Tuli Director, Technology and Innovation Malaysian Global Innovation & Creativity Centre

Sumit Singh Senior General Manager-Product Planning and Head of User Experience Design Havells India

Hemanth SubramanyaVice President & Head of Business Excellence OperationsSGX

Pravin JainDesign HeadAdvent Electronics International

Saju John P Director, Evolve-Center for Design Thinking and Innovation UBS

Wayne Loong Human Resource Systems Lead AmBank Group

Nitin PandeCustomer Experience & Journeys Lead, DBS Bank

Our Distinguished Speaker Line-up Includes:

Hyunju LeeSenior Vice President & Head of Link Design Centre NTUC link

Mark ShmulevichCOO, Taiger; Councillor and Co-Chair of Open Innovation Advisory CommitteeSGTech


PRE- CONFERENCE WORKSHOPS Monday, 3 Dec 2018 POST- CONFERENCE WORKSHOPS Thursday, 6 Dec 2018

0800 REGISTRATION & MORNING TEA 0800 REGISTRATION & MORNING TEA

Achieving Culture Transformation through Design ThinkingParticipants of this workshop will:• Learn how design thinking is key to influence

organisational culture• Gain insight into employee’s thoughts,

feelings and behaviours to enhance work relationships

• Experience how to design your communication plan using design thinking tools

• Obtain practical tools to spark collaboration, increase retention and create a sense of belonging at work

• Leave the workshop with a clear call to action

Karen SmitsOrganisational Culture & Change Management, Practical Thinking Group

Dr. Karen Smits is an international expert in Organisational Culture. Karen currently works as a Business Culture Consultant. Her work revolves around relationships and processes within and between organisations.

Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated SituationGames have the ability to test scenarios, train capabilities and identify out-of-the-box thinkers. This potential for transformation can be harnessed by an organisation that is astute enough to employ it appropriately.

In this workshop participants will learn to face challenges that may normally sit outside of one’s domain of expertise, as well as see how different practitioners from other areas approach similar problems. The workshop will also look at how games and interactive tools can be used to implement design and innovation.

Bassam JabryPartner and Managing Director,Chemistry

Bassam has been leading the team at Chemistry since 2002. He is passionate about bringing together both critical and creative thinking using design as a strategic tool. Over the last 20 years he has had the privilege to work with various brands across Asia.

Redesigning Customer Experience through Design ThinkingCompanies of all sizes understand the importance of optimising customer experience to survive and grow in today’s competitive market and the value of incorporating design thinking ‘mindset’ which suggests that every thing that a business does must place the customer first. This workshop will highlight strategies to use design thinking, agile marketing and technology to improve customer experience

• Integrating design thinking into your customer acquisition plan

• Empathise and ideate to identify the changing consumer behaviors

• The need for continues testing and evaluating existing delivery channels

• Role of technology and innovation in the implementation of design-led solutions

Pravin JainDesign Head,Advent Electronics International

Measuring the Return of Investment for Design ThinkingOne of the main considerations for companies seeking to implement design driven solutions and management culture into their organisations is the calculating accuracy and validity of the results. Before companies can design a framework, it is important to assess the multiple perspectives to measure the impact of design thinking. This workshop will evaluate the key measurements of ROI for design-led projects.• Setting realistic timelines and benchmarks

for success• Linking ROI to business drivers• Going beyond cost savings to show broader

benefits• Adopting metrics that work for your team• Industry best practices and case studies

A C D

PRE AND POST-CONFERENCE WORKSHOPS

0900 - 1200 B 1300 - 1600 0900 - 1200 1300 - 1600


CONFERENCE DAY ONETuesday, 4 December 2018

0730 REGISTRATION & MORNING TEA

0845 Chairman’s Opening Remarks

SPOTLIGHT ON ASIA: DESIGN THINKING IN POLICY MAKING

0900 Driving Business Success though the Open Innovation

• The importance of leadership and innovation in today’s and future economy

• Role of Open Innovation in providing companies with access to multi-disciplinary expertise and technology

• Building a design-minded workforce for the future

Mark Shmulevich COO, Taiger; Councillor and Co-Chair

of Open Innovation Advisory Committee, SGTech

0940 Malaysia in Focus: Design Thinking as a Tool For Smart Nation

• Building digital experiences, not just applications! • Creating collaborative opportunities with

industry partners and other agencies • Can Governments be agile? • Citizen-centric design thinking to create an

ecosystem for change

Aditya Tuli Director, Technology and Innovation Malaysian Global Innovation & Creativity Centre

1020 SPEED NETWORKING & MORNING TEA

DRIVING INNOVATION, CHANGE AND GROWTH

1100 Building a Design-Driven Ecosystem that Supports Innovation and Change

• Internal collaborations and procedural support for translating design thinking into different business units

• Training, developing and empowering ‘design thinkers’

• Resolving the issues surrounding ambiguity, acceptability and cost

• Demonstrating the power of a design-led mind-set through practical results

Moderator: Pranav Joshi Associate Director - UX, Global Software

Engineering MSD Pharma

Tim Wieringa Transformational Change Manager, Knowledge

Management APAC, Huntsman, Director Hive17 Consulting


Wayne Loong Human Resource Systems Lead AmBank Group

1140 Accelerating Innovation and Profitability in a Design-Led Environment • Why do design thinking programs fail? and the

importance of setting realistic objectives • How is the health case industry using design

thinking to forecast market trends and formulate a response tactic

• Customising your design-led sales strategy for different regions

• Design thinking as a bridge to link different industries including healthcare, automotive, active-wear etc.

Pranav Joshi Associate Director - UX, Global Software Engineering MSD Pharma

1220 Beyond Design Thinking: Is Hybrid Thinking the New Way to Go? • How are businesses changing their preferences

in terms of company structure and delivery frameworks?

• Balancing design and technology to create a customised model that works for your organisation

• Driving transformative and strategic changes by combining design and more traditional approaches

Saju John P Director, Evolve-Center for Design Thinking and Innovation UBS

1300 NETWORKING LUNCH

1400 Ideating, Building Prototypes and Measuring Results! • What are the main drivers for change in large

organisations? • Seeing is Believing! How are visualisation tools

being used to create and test prototypes? • Strategies and tools for setting objectives and capturing ROI

Kristina Boey Vice President, Group Information Technology,

Digital & Technology Sembcorp Industries Ltd

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CONFERENCE DAY ONETuesday, 4 December 2018

1440 Prioritising the Employee Experience: Re-evaluating Your Human Resource Strategy with Design Thinking • Empowering employees to become more

decisive, collaborative and efficient • Can a design-led human resource management

lead to greater motivation, training and employee retention?

• Start small: Prototyping and iterating solutions in small ways, early and throughout the process

• Attracting, hiring and managing creative talent

Joseph Louis Tan Assistant Vice President & Employee Journey

Design Coach DBS Bank

1520 AFTERNOON TEA

1600 Challenges and Opportunities for Incorporating Human-Centricity in Large Businesses

Attendees will have the opportunity to participate in 2 roundtable sessions of their choice. Led by table hosts on each topic, there will be a 5 minutes wrap-up session at the end of group discussions.

Topic 1: People Vs. Process • Creative outcomes through a design-led

workplace culture • Overcoming departmental barriers to encourage participation • It starts from the top: How to adopt a change

driven mind-set and what kind of management support is required?

Nitin Pande Customer Experience & Journey lead DBS Bank

Topic 2: Technology Implementation • Future-proofing your business through design-led technologies • Striking the right balance between technology,

human-centricity and organisation vision • Cost consideration for choosing the right

technology for your business: What works best?

Tim Wieringa Transformational Change Manager, Knowledge

Management APAC , Huntsman, Director, Hive17 Consulting

Topic 3: Measuring Outcome • Ensuring transparency in quantifying results • What about the immeasurable benefits of design thinking? • Realistic timeframes for assessing the short

and long-term impacts of design thinking

1720 CHAIRMAN’S CLOSING & END OF DAY ONE

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CONFERENCE DAY TWOWednesday, 5 December 2018

0800 BREAKFAST & REGISTRATION

0850 Chair’s Opening Remarks

BUSINESS TRANSFORMATION WITH DESIGN THINKING

0900 Inspiring a Human-Centric Movement Across Your Organisation

• Connecting design thinking to strategy development, cultural change & agile management

• What kind of cultural training and advocacy is required?

• Bottom-up or top to down: What works best?

Miggy dela Cruz Director of

Customer Experience Design, Globe Telecom

VJ Francisco Experience Strategist and Design Lead,Globe Telecom

0940 Growth and Innovation through Design-Led Thinking

• Implementing customer empathy • Encouraging divergent and convergent thinking • Allowing to run experiments to fail faster to succeed

Hyunju Lee Senior Vice President & Head of Link Design Centre, NTUC link

1020 SPEED NETWORKING & MORNING TEA

1100 Redesigning process to reduce hand-offs between teams and improve efficiency and service delivery

• Importance of understanding stakeholder needs and engaging staff in the change journey by constantly re-iterating “What’s in it for me”.

• Typical resistance to change and counter strategies

• Keeping the focus on outcomes

Hemanth Subramanya Vice President & Head of

Business Excellence Operations, SGX

CUSTOMER CENTRICITY

1140 The Evolution from product to Experience Design? • What are the key consideration for scaling

customer-led initiatives • Getting buy-ins from the top management • Driving design thinking, innovation and artistry

for new product development • Ensuring design sustainability amidst changing

consumer behaviours

Sumit Singh Senior General Manager-Product Planning

and Head of User Experience Design, Havells India

1220 Facilitating Better Customer Experience • Design driven processes, innovative solutions and

analytics technologies to engage new customers • Creating an interactive and globally-linked

system to connect with clients, global colleagues

• Overcomes the challenge of getting clients to visualise new solutions in a timely manner

Stanislas Cofrade Head of Program

Management Office, China, Asia and Japan-Pacific, Sanofi

Cuong NguyenTransversal PMO Manager, Sanofi

1300 NETWORKING LUNCH

1400 Addressing the Obstacles Around Implementing Design-Led Solutions for Consumers

• What are the top consumer trends to watch out for?

• Empathy work and research tools to ensure the generation of a large pool of solutions

• Case studies and industry examples

Brendon Chase Customer Experience & Regional Strategy Lead,

McCann Worldgroup

1440 Utilising Design Thinking to Expand Your Consumer Base

• From an idea to a new state-of-the art customer experience: Strategies for success!

• Putting the focus on unmet needs by merging consumer experience, design and marketing

• Identifying new opportunities through strategic innovation

Pravin Jain Design Head, Advent Electronics International

1520 Design Thinking at the Core of Your Marketing and Branding Strategies

• Role of consumer-centricity in your modern day target marketing

• Empathise and ideate to engage your desired market in the right way

• Collaborate with multi-disciplinary teams to drive effective marketing campaigns

Seri Suryani Tasripin Strategy & Human-Centred Design Consultant, Affinity

1600 CHAIR’S CLOSING REMARKS & END OF EVENT!

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design-led strategies and solutions for achieving ... · regional strategy lead mccann worldgroup...

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