design intervention in enhancing tourist experience

DESIGN PROJECT III

Design Intervention towards enhancing tourist experience and providing safety & security in places of tourist interest / archaeological sites.

ByJ.SridharK.Thirupathi

Guide:Prof.(Dr) Debkumar Kumar Chakrabarthi

To help the tourist explore the place of tourist interest in more easy sharing information and also taking care of safety and security there is a need for an interactive guiding system.

3OBJECTIVE

Design Process

5DESIGN PROCESS

Literature Research

7LITERATURE RESEARCH

Back Ground Study

Literature Research

Problems Identified

Focused Area

Tourism Scenario : India Specific

Visitor Experience & Tourism Development

8IDENTIFIED PROLEMS

Regional linkages

Connectivity

Basic Civic Infrastructure

Tourist amenities

Service Delivery

Institutional regulatory Issues

Crime related concerns

Safety and Security

Focused Area

9FOCUSED AREA

1 2

3 4

Individual exploration Providing Information

Connectivity among group of people Providing Safety and security

10FOCUSED AREA

Infrastructure details

Internal connectivity among people

Support for Self-monitoring/exploration

Lack of quickly access information, translation services, or

other assistance for tourists

Poor network signals

Safety and security from being lost

List of emergency contacts

Identified problems in focused area…

Contextual Enquiry

11USER STUDY

Interviews

Qualitative and Quantitative analysis

Design

12INTERVIEWS

AimStudy the current Guiding system & Safety and Security facilities provided by tourism organizations and examining the underlined problems

Focused areas

Guiding system

Safety and security

Services available at tourist spots

13TARGET GROUPS

Ethnographic Research

15INTERVIEWS

Organizations

• India Tourism

• Assam Tourism

• Directorate of Tourism

Security

• Police Station

• Internal security

Tourists

• On Tourist spot

• Online

16INTERVIEWS

People

Anjan chakravartyDirector of Assam Tourism

BhattacharyaA.E.E Technical Engineer, ATDC

J.BhagavathiAssam tourism Information Center, Kamakhya

Maheswar BoroKamakhya outpost police station

Benu DasGardener kamakhya

Why these People…

Takes care of surrounding on spot

Protector of Law & Order on spot

Information Provider on spot

Policy Executer

Policy maker

18PEOPLE

Anjan chakravartyDirector of Assam Tourism

BhattacharyaA.E.E Technical Engineer, ATDC

J.BhagavathiAssam tourism Information Center, Kamakhya

Maheswar BoroKamakhya outpost police station

Benu DasGardener kamakhya

Interviewees Opinion

20ANJAN CHAKRAVARTY

“We focus middle class peoplewe provide middle class services”

--- Anjan Chakravarty

Guiding assistance

• Tourist guides( unemployedyouth from Assam)

• Sign boards

• Printing material

• Website

Safety and security

• Tour operators/staff

• Emergency services (helplines, etc.)

• Conducts training for staff and guides in regular intervals.

Our Observations

• Scope for Development of Multimedia device for guiding purpose.

• Awareness about tourism culture

• Need for better facilities in terms of information communication

Director, Assam Tourism

21A.BHATTACHARYA

“Providing good services enhances tourism development”

--- A.Bhattacharya

Projects (Civil constructions)

• Infrastructure

• Transportation & Accommodation facilities

• No Projects related to communication system development(Technology related)

Communication services

• Need for Wireless Networks. Very few places have this facilities.

• Absence of towers in rural areas, so no possibility of wireless network system

Our Observations

• Initiative should be taken to develop communication systems and guiding systems

• Possibility of a communication device Development with guiding facility

• Not many resources are available for self/individual exploration

A.E.E.Technical, ATDC

22MAHESHWAR BORO

“Police out post is setup just 3 months back and very less staff is available”

---Maheswar Boro

Safety & Security

• Guards are on duty every day to avoid any kind of crime activities

• Check post for checking Vehicles

• Wire fencing, warning boards has been set up at dangerous areas

Security during festival

• Control booths has been setup

• Mikes and recordings tapes has been setup to give instructions to tourist about safety and security

• More number of guards are on duty

Our Observations

• There is no checking post

• Current security strength is 6, need for more security guards

• No availability of pre informed information like emergency numbers, security guide lines etc..

Police Outpost, kamakhya

23OBSERVATIONS

• Scope for development of Multimedia device for guiding purpose.

• Need for awareness about tourism culture

• Need for better facilities in terms of information communication

• Initiative should be taken to develop communication systems and guiding systems

• Not many resources are available for self/individual exploration

• No display boards/information boards are available

• No emergency contact numbers are provided

• Providing information is not a major concern

• Website is the only available source technology

From Interviews

24OBSERVATIONS

• Publicity on tourism spots need to be improved

• Lack of trained people with multi language speaking ability

• Absence of towers and other resources in remote areas(no internet connection)

• Need for adventurous tourism

• Friendly environment and addressing tourists needs

Continued…..

25TOURIST SPOT

Selected tourist spot forinterviews • Kamakhya temple,

Guwahati, Assam

Image taken by Sridhar at kamakhya

Personas

27TOURIST PERSONA

Self Dependent

Communication services need to be improved….

Affinity analysis

29

• Online survey has been conducted to collect the quantitative data about tourism. • In online survey total of 50 people has filled up the survey.

Geometrical Representation of Data

Qualitative & QuantitativeAFFINITY ANALYSIS

30AFFINITY ANALYSIS Qualitative & Quantitative for Guiding

31AFFINITY ANALYSIS Qualitative & Quantitative Safety and Security

32AFFINITY ANALYSIS Qualitative & Quantitative for other services

33AFFINITY ANALYSIS Qualitative & Quantitative

34AFFINITY DIAGRAMMING Overall analysis…

Design

36DESIGN CONCERNS

Required Technology is already available, there are still open challenges with respect to

• Design• Usability• Portability• Functionality• Implementation

In our project we will try to address above mentioned challenges using available technology.

37INFORMATION FLOW MODEL

40IDEA GENERATION

Scope for development

Possibility for development of multimedia device with option of multiple languages for providing information about the tourist place, tourism culture etc.., and to support tourist in providing

• Guiding assistance for individual / self-exploration of tourist spot.• Connectivity among group of people • Providing Safety & Security• Providing Information

All these facilities help improve tourist experience.

Scenario

42SCENARIO (Speculation)

Product that helps in exploring tourist

spot

Till now all the works related to literature, interviews & surveys,

observations & analysis, brain storming & Idea generation are completed.

44NEXT STEP

Product Development

Next semester work related to design and development, user testing is done and final deliverables

are submitted.

Idea based on

• Mass Tourism

• Pre-conformed information

• Money value

45REFERENCES

• Tourism experiences in a lifestyle destination setting: The roles of Involvement and place attachment Michael J. Gross ⁎, Graham Brown, School of Management, University of South Australia, City West Campus, Elton Mayo Building, North Terrace, Adelaide SA 5000, Australia

• An innovative mobile electronic tourist guide application, Michael Kenteris Damianos Gavalas

• Key Issues in Visitor Experience and Tourism DevelopmentA Study of Varanasi ,Dr. P.V. Rajeev and P.J. Shyju

• Articulating Service Concept to Enhance “TOURISM EXPERIENCE DESIGN”Anne Marie Lally, Department of Languages, Tourism and Hospitality,Waterford Institute of Technology, Cork Road, Waterford.

• FÁILTE GO SLÁINTE: Understanding the “TOURIST EXPERIENCE CONCEPT”Mr Noel Murray, Dr Anthony Foley, Dr Patrick Lynch. The RIKON Group, School of Business, Waterford Institute of Technology.

46REFERENCES

• Emerging dimensions in tourism: India Specificby Venugopalan T.

• 5 things Government needs do to promote the Tourism Industry in IndiaPosted by: Kaushambi in India, Times of India

Online Reference:

• http://www.ibm.com/developerworks/cloud/library/cl-cloudecosystem/

• http://www.newmind.co.uk/technology-platform/tourism-apps

• http://www.osi.ie/Services/Interactive-Mapping-Providers.aspx

Continued…..

Thank You