design in japan and us
TRANSCRIPT
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Special thanks to...
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Design in US and Japan
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Can you tell me your favorite Japanese or US product?
1. Playstation
2. MUJI ( toothbrush holder, Naoto Fukasawa’s CD player)
3. Mizuno golf clubs
- Plastic food that displays at a restaurant
- Polyvore
- iPhone
- Natto
- Going to Maido at Japan Town for stationary products
- Tesla
- Japanese Transit Website
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1. EMOTIONAL DESIGN (APPLIED TO PACKAGING)
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Wrap Rage!
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WHY SUCH PACKAGING?
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Perforations, tear taps and other easy-to-open solutions are available to some
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POSITIVE SENSORY EXPERIENCE
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TAKES ONLY 5 SECONDS TO APPEAL
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iPod package design by Andy Dreyfus, 2001
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Panasonic Note package design by Sholtz and Friends, 2010
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Nobilin pill dispenser design by BBDO, 2011 (Germany)
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PACKAGING DESIGN IN JAPAN
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Typical packaged sweets at a department store
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Furoshiki has been used for wrapping gifts
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JAPANESE PACKAGE DESIGN TRAITS
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“KAWAII” FACTOR
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Candies with cute cat pictures are popular
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EASY-TO-OPEN
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Packaging design for cube castilla cake from Fukusaya in Japan
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Packaging design was invented by a deli shop in Japan
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The lid and the cup’s label are facing the same direction, Nissin cup noodles
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2. MINIMALISM
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THE ROOTS OF MINIMALISM
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IN JAPAN
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Wabi Sabi is the root of Japanese aesthetics of minimalism
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IN THE U.S
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1.De Stijl artistic movement 2. Ludwig Mies van der Rohe 3. Japanese traditional design
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INFLUENTIAL JAPANESE PRODUCTS
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MUJI’S DESIGN PHILOSOPHY “sometimes simplicity surpasses splendor”
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Mr. Kenya Hara,MUJI’s art director & visual designer
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Poster, 2003 “Horizon”
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MUJI and Tea House represents the core belief of MUJI
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Poster, 2006 “What happens naturally”
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DIFFERENCE IN MINIMALISMJAPAN VS. WESTERN
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Japanese traditional Chef’s knife Henckels’ Chef’s knife
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COMMENTS or QUESTIONS?