design history & lineage iii

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Design - History & Lineage III Design History & Lineage III Jayne Hall - October 2009

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Page 1: Design history & lineage iii

Design - History & Lineage III

Design

History & Lineage III

Jayne Hall - October

2009

Page 2: Design history & lineage iii

Design - History & Lineage III

Opulence and Poverty in the

1920‟s and 30‟s

Page 3: Design history & lineage iii

Design - History & Lineage III

Opulence and Poverty

War

Revolution

Economic Crisis

Massive Unemployment

Poverty

Housing Shortages

Page 4: Design history & lineage iii

Design - History & Lineage III

Poverty

Dorothea

Lange, 1933.

White Angel

Breadline, San

Francisco

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Page 5: Design history & lineage iii

Design - History & Lineage III

Poverty

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Dorothea

Lange, 1936.

Migrant Mother.

Page 6: Design history & lineage iii

Design - History & Lineage III

Opulence and Poverty

Culture

Entertainment

Music

Sport

Fashion

Glamour

Luxury Travel

Page 7: Design history & lineage iii

Design - History & Lineage III

Opulence

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Josephine Baker,

Review Negre

Page 8: Design history & lineage iii

Design - History & Lineage III

Opulence

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Gone with the Wind,

1936. Romantic

Drama.

Page 9: Design history & lineage iii

Design - History & Lineage III

Opulence

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The

Charleston

Page 10: Design history & lineage iii

Design - History & Lineage III

Opulence

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Helen Willis

Moody, New

York, c 1920.

Page 11: Design history & lineage iii

Design - History & Lineage III

Opulence

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Page 12: Design history & lineage iii

Design - History & Lineage III

Opulence

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John Galliano, Spring 2006

ready to wear collection,

inspired by 1920‟s Flapper

styles

Page 13: Design history & lineage iii

Design - History & Lineage III

Opulence

Cassandre (A.

Mouron).

Advertising poster,

The Normandie

Page 14: Design history & lineage iii

Design - History & Lineage III

Opulence

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Severin, 1936

'Imperial Airways'

Page 15: Design history & lineage iii

Design - History & Lineage III

Opulence and Poverty

Art Deco

Modern Industrial Design

Design in the Third Reich

Page 16: Design history & lineage iii

Design - History & Lineage III

Art Deco

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Lobby, Imperial

Hotel, Prague.

Page 17: Design history & lineage iii

Design - History & Lineage III

Art Deco

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The Chrysler Building, New

York, William Van Alen, 1930.

Architectural Rendering by

Howard Digital.

Page 18: Design history & lineage iii

Design - History & Lineage III

Art Deco

Art Deco American

Indian motif glass bead

necklaces. c1927

Page 19: Design history & lineage iii

Design - History & Lineage III

Art Deco

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Jaques

Emile

Ruhlman,

veneered

cabinet.

c1925

Page 20: Design history & lineage iii

Design - History & Lineage III

Art Deco

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Tamara de Lempicka,

c1925. Self portrait

(Tamara in a green

Bugatti)

Page 21: Design history & lineage iii

Design - History & Lineage III

Art Deco

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Pierre Patout, 1925

„House of a collector‟

Pavillion at the

'Exposition des Arts

Decoratifs et

Industriels Moderne'

Page 22: Design history & lineage iii

Design - History & Lineage III

Modern Industrial Design

Consumer behavior

Technical advances

Hollywood

Page 23: Design history & lineage iii

Design - History & Lineage III

Modern Industrial Design

Radios

Refrigerators

Toasters

Washing machines

Page 24: Design history & lineage iii

Design - History & Lineage III

Modern Industrial Design

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Walter Dorwin Teague,

Desk Lamp model 114,

Executive, 1939

Page 25: Design history & lineage iii

Design - History & Lineage III

Modern Industrial Design

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Harold L. Van Doren

et John Gordon

Redeout, Scooter

Skippy-Racer, 1933

Page 26: Design history & lineage iii

Design - History & Lineage III

The Great Depression

1929 - Wall Street Crash

Market presentation or styling

„STREAMLINING‟

Page 27: Design history & lineage iii

Design - History & Lineage III

Modern Industrial Design

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The Raymond Loewy jet

age streamlined pencil

sharpener, 1933

Page 28: Design history & lineage iii

Design - History & Lineage III

Design in the Third Reich

Reform Projects come to an end

Showy architectural public buildings

Page 29: Design history & lineage iii

Design - History & Lineage III

Design in the Third Reich

„Beauty of Work Department‟

„National Homestead authority‟

Page 30: Design history & lineage iii

Design - History & Lineage III

Design in the

Third Reich

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Original VW Beetle,

designed by Porsche

team, c1934

Page 31: Design history & lineage iii

Design - History & Lineage III

Design in the Third Reich

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Page 32: Design history & lineage iii

Design - History & Lineage III

Design - History 1940 - Winston Churchill

becomes British Prime Minister

1941 - Japan attacks

Pearl Harbour

1944 - beginning of the Allied invasion of Normandy

1945 - First electronic digital computer is developed in America

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Page 33: Design history & lineage iii

Design - History & Lineage III

Design - History

1945 - End of World War II

1946 - The Nuremberg Trials

1950 - Start of the Korean War

1951 - First Colour Televisions sold in

America

1952 - Invention of Polypropylene

Page 34: Design history & lineage iii

Design - History & Lineage III

Post War Design

Britain

Germany

Japan

France

Holland

Soviet Union

Page 35: Design history & lineage iii

Design - History & Lineage III

Design in America

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Jinx Falkenberg

and Eleanor

Britton, c1952

Page 36: Design history & lineage iii

Design - History & Lineage III

Design in America

“Of two products that are the same in price and quality, whichever is more beautiful will sell better.”

Raymond Loewy, 1929

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Page 37: Design history & lineage iii

Design - History & Lineage III

Design in America

cars

ships

aeroplanes

Buildings

appliances

toothbrushes

pens

Page 38: Design history & lineage iii

Design - History & Lineage III

Design in America

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Greyhound bus, Raymond Loewy, 1939

Page 39: Design history & lineage iii

Design - History & Lineage III

Design in America

Coca Cola Soda Dispenser, Raymond Loewy, 1947

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Page 40: Design history & lineage iii

Design - History & Lineage III

Design in America

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Lucky Strike

packaging designed

by Loewy, c1950

Page 41: Design history & lineage iii

Design - History & Lineage III

Design in America

Popular Culture

„for and of the people‟

or

Does popular culture indoctrinate the

masses to ensure the dominance and

power of those in more privileged and thus

powerful positions?

Page 42: Design history & lineage iii

Design - History & Lineage III

Popular Culture

“Mass Culture is popular culture which is produced by mass production industrial techniques and is marketed for a profit to a mass public of consumers”

Dominic Strinati, 1995

Page 43: Design history & lineage iii

Design - History & Lineage III

Popular

Culture

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Richard

Hamilton,

Photomontage,

collage,1962

Page 44: Design history & lineage iii

Design - History & Lineage III

Popular Culture

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Marcel

Duchamp,

Fountain,

1917(photographed

in 1917 by

Alfred Steiglitz)

Page 45: Design history & lineage iii

Design - History & Lineage III

Popular Culture

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Andy

Warhol, 32

Campbell's

Soup

Cans, 1962

Page 46: Design history & lineage iii

Design - History & Lineage III

Design in America

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Self Portrait, Andy Warhol, 1965

Page 47: Design history & lineage iii

Design - History & Lineage III

The

Italian

Line

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Gio Ponti, La

Pavoni

Coffee

Machine,

Milan, 1948

Ponti archives / S.

Licitra - Milan)

Page 48: Design history & lineage iii

Design - History & Lineage III

The Italian Line

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Corradino D‟Ascanio, Original production Vespa, 1946

Page 49: Design history & lineage iii

Design - History & Lineage III

The Italian Line

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Poster, 1st

international

Fashion Show,

Florence 1951 -

Count Giorgini

Page 50: Design history & lineage iii

Design - History & Lineage III

The

Italian

Line

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Design by

Simonetta,

1952.

Genevieve

Naylor/CORBIS.

Page 51: Design history & lineage iii

Design - History & Lineage III

The Italian

Line

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Evening ensemble, fall 1952

Emilio Schuberth (Italian, born

1904)

Purple, pink, and black striped silk

satin with black cotton lace

appliqué

Gift of Mrs. Byron C. Foy, 1955

Page 52: Design history & lineage iii

Design - History & Lineage III

The Italian Line

Anselmo Ballester

Alfredo Capitani

Luigi Martinati

Ercole Brini

Gino Boccasile

Page 53: Design history & lineage iii

Design - History & Lineage III

The Italian Line

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"Paglieri”, Gino

Boccasile - 1950.

13 inches x 19 inches"

Page 54: Design history & lineage iii

Design - History & Lineage III

The

Italian

Line

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Roman Holiday, film

still, 1953. Gregory

Peck and Audrey

Hepburn on a

Vespa.

Page 55: Design history & lineage iii

Design - History & Lineage III

The Italian

Line

Bialetti Moka Express

Espresso Maker - 9

cup

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Page 56: Design history & lineage iii

Design - History & Lineage III

Scandinavian Design

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Hans J

Wegner Chair,

JH 501,

teakwood,

woven reed

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Arne Jacobsen,

„The Chair

Ameise, 1952

Page 57: Design history & lineage iii

Design - History & Lineage III

Scandinavian Design

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Hanging lamp, Poul Henningsen, 1957

Page 58: Design history & lineage iii

Design - History & Lineage III

Design - History

1952 - Givenchy showed his first collection in Paris

1953 - Queen Elizabeth II crowned

1954 - Americans build the first Nuclear Submarine

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Page 59: Design history & lineage iii

Design - History & Lineage III

Design - History

1955 - „Rebel

without a

Cause’ actor

James Dean

dies in a car

crash

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Page 60: Design history & lineage iii

Design - History & Lineage III

Design - History

1956 - Elvis Presley became an international, world acclaimed star with Love Me Tender film.

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Page 61: Design history & lineage iii

Design - History & Lineage III

Design - History 1957 -

Givenchy launched famous sack line a forerunner of 60's shifts.

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late-1950's Sears

Catalogue, with

everyday variations

of Givenchy's Sack

Dress

Page 62: Design history & lineage iii

Design - History & Lineage III

Post War Fashion Design

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Tweed sheath coat dress

and hat, both by Dior, 1955

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Halter Dress and Long

Gloves, Givenchy 1955

Page 63: Design history & lineage iii

Design - History & Lineage III

Post War

Fashion

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Paisley Dress and

Coat by

Balenciaga, 1954

Page 64: Design history & lineage iii

Design - History & Lineage III

Haute Couture

Must design made to order clothing for

private clients with at least one fitting

Must have a work shop in Paris that

employees a minimum of fifteen people

Must present a seasonal collection to the

Paris press made up of at least thirty five

runs

Chambre de Commerce et

d’Industrie de Paris, 1992.

Page 65: Design history & lineage iii

Design - History & Lineage III

Design - History

1956 - Paul Rand designs IBM logo using City Medium typeface.

1957 - Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

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Page 66: Design history & lineage iii

Design - History & Lineage III

Post War Posters

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Anatomy of a Murder (1959)Directed by Otto PremingerPoster Designed by Saul BassFilm Nationality - USAPoster Nationality - USA

Page 67: Design history & lineage iii

Design - History & Lineage III

Post War

Posters

Circus Poster,

c1955

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Page 68: Design history & lineage iii

Design - History & Lineage III

Design - History

1955 - Oral Contraceptive pill is

developed.

1957 - Sputnik 1 is launched by USSR

and orbits Earth whilst Sputnik 2 carries

a dog into space.

1958 - Integrated circuitry is invented and

greatly reduces computer sizes.

1959 - Panasonic and Hitachi are founded

Page 69: Design history & lineage iii

Design - History & Lineage III

To Be continued……

Page 70: Design history & lineage iii

Design - History & Lineage III

Task - prepare for 5th Nov 09

You are required to find new works, theories or developments that have occurred or are about to occur, that you feel may be significant in some way for the design industry.

You will need to look at all areas of life and in your field and maybe others such as Art, or politics. You should look at books, newspapers, journals, adverts, films, documentaries, fashion shows, inventions and technological advances during 2009.