design hero ( john alvin)
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Design Hero
JOHN ALVIN
1948-2008
JOHN ALVIN
John Alvin was an American Cinematic artist who had designed some of the most recognizable movie posters which are also known as Key art.
He had worked on over 260 movie campaigns, and had 140 finished posters to his credit.
Considered to be an innovator in this genre.
"Creating the promise of a great
experience"
Work
Work
WORK
Work
This was the poster design for Mel Brooks in 1974 that gave him his big break , this poster design led him to creating posters for films such as :
- Young Frankenstein
- Blade Runner
- ET
WorkJohn Alvin had got this design idea from the director Steven Spielberg , and was inspired by Michelangelo's painting , The Creation of Adam.
This Design was the most important to him , as he had used his daughters hand for human model within the poster.
Process
He preferred to work in a range of mix media on his poster designs
Would start off by just creating a range of different designs which would then lead on to a final piece.
Aladdin
Aladdin
Disney Most of the posters that John Alvin had
created were for Disney as the advertising directors thought that the only reason films such as The Lion King and The Hunchback of Notre Dame got the numbers , was due to the images that John Alvin Produced.
Disney : "Alvin brings emotion into his artwork that can only be captured in an illustration. We call it 'Alvinizing'."
Fine Art
After working on posters for the majority of his career , John Alvin started to lean towards fine Art due to new forms of advertising being introduced such as : Internet Campaigns
And so he started to create fine art centered on movies artistically instead of advertising
Fine Art
Design Hero
The reason he is one of my Design Heroes is because he inspires me to go and create using a range of ideas and to think creatively using a variety of medias.
What makes him an ideal Design Hero for me is that he had worked in the two different industries I want to break into , which are : Film and Advertising
looking at his work has allowed me to follow similar processes and I am able to view the range of layouts and typefaces he had used within his poster designs to give me inspiration.
