design for the future of hardware
DESCRIPTION
A talk by Vinay Rao on 'The Future of Hardware Design' at GSF WhereDoWeGoNow2014 ConferenceTRANSCRIPT
HARDWARE!
studio
@wizardofidVinay Rao
1999~Co-Founder at multi-award winning product strategy and design firm
2009~Creating and licensing designs to consumer brands
2011~DESIGN CAPITAL investor in several start-ups
20 years of award winning design and development across geographies and markets
2013~ARI: Mobile Device and Accessories Brand
15 years. 300+ products, services and experiences
delivered
TIME ENERGY
ATTENTION
MONEY
EMOTION
MASLOW’s
NEW CURRENCIES
Service at the Speed of Intent
Things MOVEPEOP
LEATOMS
BITS
AI
LESS UX | ACTIVE DORMANCY
c
The ‘Internet of Things’ will generate $14,400,000,000 of value over the next decade (Cisco/IDC). There will be 40 times more devices than people on the Internet in 2020.
CONTROL
OBSOLETEON ARRIVAL
CEDE CONTROL TO
MOBILE DEVICE
Quantified Self is getting deep
BPL’s Life phone is a mobile phone accessory that allows a patient to measure ECG, Blood Glucose Levels, and physical activity
https://www.facebook.com/BPLlifephoneplus
c
Edyn is a smart garden system that monitors and tracks environmental conditions, helping you to make plants thrive
Smart Soil
http://www.edyn.com/
Track your tennis game through Babolat’s Play Drive. See where you stand in the global ranking and by category within your online community
Smart Sport
http://en.babolatplay.com/
c
‘Coin’ has been delayed several times after high profile pre-order campaignswww.onlycoin.com
Don’t be ‘Late’Ware
Don’t be Ali’Ware
Repackaging a product sourced on Alibaba, as is i.e. with no design experience value added. At the very least customise it
Don’t be ‘Creep’Ware and ‘Port Fever’
Don’t throw the kitchen sink inside at the expense of Elegance and User Experience, because you can. Focus on delivering ‘SIMPLE’ to the user
PREPARE FOR DEATH VALLEY
DFXREGULATION
S
TESTING
PRE-ORDERS
OPERATIONS
DISTRIBUTION
SERVICING
TIME
ELATION
BIG BOX RETAIL
FACTORIES
MVP PILOTS
Time and Cash you didn’t know you needed. CROWDFUND
Working POC
Slick ID/ UX
Physical products are exciting!
KEEP IT SIMPLE?
SIMPLETO THE USER IS
COMPLEX
TO YOU
EVERYTHING POLARIZES EVENTUALLYBOUTIQUEFAST FACTORY
Vs
KNOW WHICH SIDE YOU WANT TO BE ON
Embrace Shenzhen. For now. Early
Build Ecosystem for custom technologies and processes
AT LAST: ADOPT FAST FASHION
TECHNOLOGY MINDSET
Vinay Rao@wizardofid
In.linkedin.com/in/vinayrrao/www.bang.co.in
www.red-silk.com