design for the elderly how to get their needs?design of a shower seat and bar • customers :...
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Brigitte RUEF – sept 2012 P 1
Design for the elderlyDesign for the elderly
How to get their needs?How to get their needs?
Brigitte RuefUsito ergonomie
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Brigitte RUEF – sept 2012 P 2
The elderly:The elderly:
Who are they?Who are they?How are they?How are they?
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Brigitte RUEF – sept 2012 P 3
A lot A lot ……
9000 hundred years old today in France 250 000 en 2050
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Brigitte RUEF – sept 2012 P 4
Do you think they are like this?Do you think they are like this?
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Brigitte RUEF – sept 2012 P 5
They often are like that They often are like that ……
« An old parrot doe not need to learn where to lay it s eggs” (African proverb) .
24 km/h
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Brigitte RUEF – sept 2012 P 6
DisabilityDisability --free life expectancyfree life expectancy2009 Data
• when 65 :- Women : 12 years for a life expectancy of 20 years
- Men : 10 years for a life expectancy of 16 years
• Every year, 10% of the independent population over 75 living at home looses autonomy for one of the daily life activities.
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Brigitte RUEF – sept 2012 P 7
FunctionalFunctional limitations / agelimitations / age
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Brigitte RUEF – sept 2012 P 8
There There isis nono «« meanmean »» seniorsenior
• seniors are all different, with various- Sensory capacities- Physical capacities- cognitive capacities- Experience and habits- Cultural & language characteristics
• They want to stay at home as long as possible and not depend on anybody else.
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Brigitte RUEF – sept 2012 P 9
Design for seniorsDesign for seniors• Conditions for a good appropriation of new products :
- reliability- Possible evolution- Compatibility- user friendly- Enjoy using
• The expressed needs are not the real ones : they de ny getting older The old people do not feel old and reject products for elderly
• No senior-connoted product
� design for all is interesting
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Brigitte RUEF – sept 2012 P 10
Case study: Case study: design of a shower seat and bardesign of a shower seat and bar• Customers :
everybody, incl. elderly, families, hotels• Price : low• Complies with standards for disabled• Attractive• Soon essential in any bathroom
Working team: designer + ergonomist
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Brigitte RUEF – sept 2012 P 11
Survey among the elderly:Survey among the elderly:the bathroomthe bathroom
• before a fall : no special equipment
• after a fall : seat or/and safetyrail, often put up by children
Fear of falling• Sometimes shower instead
of previous bathtub• Not pleasant:
“that’s stuff for old people”
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Brigitte RUEF – sept 2012 P 12
The bathroom: danger zoneThe bathroom: danger zone
The main place for falls at home:• In/out of the bathtub • Getting up again in the bathtub• In/out of the shower• Slip in the shower• Slip on the wet floor• Alone …
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Brigitte RUEF – sept 2012 P 13
Professional advisers : Professional advisers : special equipmentspecial equipment
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Brigitte RUEF – sept 2012 P 14
RetailersRetailers
No comment!
Better hear the sketch of michèle Bernier : la baignoire à porte
« The time the bathtubis full, you are alreadydead ! »
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Brigitte RUEF – sept 2012 P 15
The needsThe needs
• Autonomy: to wash alone as long as possible
• No fear of falling• No equipment for old people
• Large shower without step
• Anti-slip floor• Seat in the shower
• Safety rail which does not look like a safety rail
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Brigitte RUEF – sept 2012 P 16
6 proposals/ 1 patenting6 proposals/ 1 patenting
• Foldaway seat for shower: easy to fold/unfoldeasy to cleannarrow enough to allow standing in the showeranti-slip even wet
• Safety rail looking like a towel bar or/and a shower head support
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Brigitte RUEF – sept 2012 P 17
Brise line Brise line
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Brigitte RUEF – sept 2012 P 18
BumpBump line line
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Brigitte RUEF – sept 2012 P 19
FreshFresh line line
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Brigitte RUEF – sept 2012 P 20
Happy line Happy line
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Brigitte RUEF – sept 2012 P 21
SeaSea line line
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Brigitte RUEF – sept 2012 P 22
Liberty line Liberty line
Still confidentialAvailable early in 2013
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Brigitte RUEF – sept 2012 P 23
DesignDesign for Allfor All
is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaption or specialized design.
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Brigitte RUEF – sept 2012 P 24
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User User friendlyfriendly
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Brigitte RUEF – sept 2012 P 26
User User friendlyfriendly
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Brigitte RUEF – sept 2012 P 27
ExamplesExamples
Tramway in Grenoble
Battery for hearing aids
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Brigitte RUEF – sept 2012 P 28
Design for all: how to do?Design for all: how to do?
Guide for designers and companiesGuide for designers and companiesTake it the right wayTake it the right way
available for free in French on :
http://www.collectif-designersplus.fr/file/design-pour-tous-web.pdf
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Brigitte RUEF – sept 2012 P 29
Design for the elderly: Design for the elderly: no preconceived ideasno preconceived ideas
• The expressed needs are not the real ones• Experiment, observe, interview people,
without preconceived ideas• With real users• Design for all• Enjoy using the product/service• No senior-connoted product