design for startups
TRANSCRIPT
D E S I G N F O R S TA R T U P SI M P E K A B L E - P E K P O N G PA E T
A B O U T I M P E K A B L E
I M P E K A B L E B E L I E V E S G R E AT P R O D U C T S A D A P T A N D C H A N G E W I T H T H E I R U S E R S .
W E B A L A N C E H U M A N - C E N T R I C D E S I G N VA L U E S W I T H D Y N A M I C P R O D U C T D E V E L O P M E N T.
Ideation Design Development
39M users
O U R E N T E R P R I S E C L I E N T S
I M P E K A B L E S TAT S
30 people
200+ projects
3.5 years
10 Fortune 500
100+ Clients
6 countries
O U T L I N E
• Requirements
• Deliverables
• Concepts
• Resources
R E Q U I R E M E N T S
R E Q U I R E M E N T S
• New or Existing Project?
• What do you need?
• Scope / timeline
• Audience, stakeholders
• Competition, examples, inspiration
• Requirements, wireframes*, existing files/resources
D E L I V E R A B L E S
Mostly grayscale UI design with focus on refining feature workflow
W I R E F R A M E SD E S I G N D E L I V E R A B L E S
W I R E F R A M E SD E S I G N D E L I V E R A B L E S
High fidelity UI designs to be implemented
V I S U A L D E S I G ND E S I G N D E L I V E R A B L E S
V I S U A L D E S I G N E X P L O R AT I O ND E S I G N D E L I V E R A B L E S
I N V I S I O N P R O T O T Y P ED E S I G N D E L I V E R A B L E S
Interactive prototype to review and provide feedback on design flows
• Go through prototype on web or mobile device
• Leave comments directly on design
Example: https://invis.io/4Y44VQI6G
Z E P L I ND E S I G N D E L I V E R A B L E S
Easy tool for designers to export assets and developers to receive design specs
Use desktop or web app
• Designers don’t need to spend hours or days speccing
• Specs are always up to date & ‘live’
• Developers don’t need to have or install design tools
Example: https://zpl.io/Z1tHGus
P R I N C I P L ED E S I G N D E L I V E R A B L E S
Create animations to illustrate transitions or interactions
Example:
C O N C E P T S
D E S I G N PAT T E R N SC O N C E P T S
F L O W SC O N C E P T S
O N B O A R D I N GC O N C E P T S
W A L K T H R O U G H SC O N C E P T S
I N T E R A C T I O N SC O N C E P T S
I N T E R A C T I O N SC O N C E P T S
E M P T Y S TAT EC O N C E P T S
E R R O R S TAT E SC O N C E P T S
R E S O U R C E S
P T T R N SR E S O U R C E S
B A L S A M I QR E S O U R C E S
D R I B B B L ER E S O U R C E S
B E H A N C ER E S O U R C E S
S K E T C H A P P R E S O U R C E SR E S O U R C E S
T H E N O U N P R O J E C TR E S O U R C E S
P R I N C I P L E R E P OR E S O U R C E S
Q & A A N D D I S C U S S I O N