design for social impact
DESCRIPTION
A presentation Dan Matutina presented for the event Creativity & Global Crisis at the Farm Gallery in Tomas Morato, QC (Philippines).TRANSCRIPT
![Page 1: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/1.jpg)
DESIGN FOR SOCIAL IMPACT
MAY 8, 2009
![Page 2: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/2.jpg)
![Page 3: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/3.jpg)
![Page 4: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/4.jpg)
INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.
DESIGN
![Page 5: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/5.jpg)
SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTENTION. PEOPLE WO
RKING INDIVIDUALLY WITH SIMILARLY GOOD INTENTIONS , WILL INEVITABLY BRIDGE MANY DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.
SOCIAL
![Page 6: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/6.jpg)
A
B
H
C
D
E
F
F
F
F
F
DESIGN FOR SOCIAL IMPACT
![Page 7: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/7.jpg)
IT IS ABOUT THE
IMPACT OF
PRODUCTS OR
SERVICES ON
INDIVIDUALS AND
GROUPS OF
PEOPLE
ON EVERY DESIGN
PROJECT THE TRIPLE
BOTTOM LINE IS
CONSIDERED AND
TAKEN INTO
ACCOUNT SOCIAL
ENVIRONMENTAL
ECONOMIC
![Page 8: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/8.jpg)
DESIGN MATTERS,
![Page 9: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/9.jpg)
“AS DESIGNERS THERE’S A GREAT OPPORTUNITY FOR US
TO SHAPE THE SOCIETY”
![Page 10: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/10.jpg)
EVERYDAY PEOPLE INTERACT WITH
DESIGN
![Page 11: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/11.jpg)
IT’S HAPPENING
EVERYWHERE
![Page 12: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/12.jpg)
URBAN FOREST PROJECT
![Page 13: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/13.jpg)
![Page 14: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/14.jpg)
![Page 15: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/15.jpg)
![Page 16: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/16.jpg)
![Page 17: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/17.jpg)
GUERILLA GARDENING
![Page 18: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/18.jpg)
![Page 19: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/19.jpg)
WATER BASED GLASSES
![Page 20: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/20.jpg)
![Page 21: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/21.jpg)
DESIGN A LIVEABLE STREET
![Page 22: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/22.jpg)
![Page 23: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/23.jpg)
![Page 24: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/24.jpg)
![Page 25: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/25.jpg)
BLACKBOOK ACTIVISTS
![Page 26: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/26.jpg)
![Page 27: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/27.jpg)
LIGHTEN UP
![Page 28: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/28.jpg)
ARMCHAIR ACTIVIST DEMOS
![Page 29: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/29.jpg)
LOVELY AS A TREE
![Page 30: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/30.jpg)
![Page 31: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/31.jpg)
EITHER OAR (CLIMATE CHANGE)
![Page 32: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/32.jpg)
![Page 33: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/33.jpg)
![Page 34: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/34.jpg)
![Page 35: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/35.jpg)
IF YOU NOTICED...
![Page 36: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/36.jpg)
GENERALLY PEOPLE ARE WELL OFF. THAT’S WHY THEY HAVE SPACE IN THEIR MINDS TO DO “GOOD” DESIGN
PEOPLE ARE STILL THINKING OF WAYS TO SUSTAIN THEMSELVES. THAT’S WHY DOING “GOOD” TAKES A BACKSEAT.
![Page 37: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/37.jpg)
BREATHING, FOOD, WATER, SEX, SLEEP
SECURITY OF BODY, OF EMPLOYMENT, OF RESOURCES, OF MORALITY OF THE FAMILY, OF
HEALTH, OR PROPERTY
FRIENDSHIP, FAMILY, SEXUAL INTIMACY
SELF-ESTEEM, CONFIDENCE, ACHIEVEMENT, RESPECT FOR
OTHERS
MORALITY, CREATIVITY,
PROBLEM SOLVING,
ACCEPTANCE OF FACTS
MASLOW’S HIERARCHY OF NEEDS
![Page 38: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/38.jpg)
BUT OF COURSE YOU CAN ALWAYS DO
SOMETHING ABOUT IT.
![Page 39: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/39.jpg)
THAT’S WHY
![Page 40: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/40.jpg)
![Page 41: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/41.jpg)
![Page 42: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/42.jpg)
CORPORATE FOUNDATIONSSOCIAL ENTERPRISE
BIG NONPROFITS SMALL NONPROFITS
IDEALS PROJECTSCOMMUNICATIONS GRANTS
![Page 43: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/43.jpg)
CLIENT SERVICE
SUBSIDIES
DESIGNGRANTS
![Page 44: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/44.jpg)
WHAT WE’VE DONE SO FAR
![Page 45: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/45.jpg)
YOUTH SOCIAL ENTERPRISE
INITIATIVE
![Page 46: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/46.jpg)
![Page 47: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/47.jpg)
![Page 48: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/48.jpg)
![Page 49: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/49.jpg)
![Page 50: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/50.jpg)
![Page 51: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/51.jpg)
![Page 52: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/52.jpg)
![Page 53: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/53.jpg)
![Page 54: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/54.jpg)
![Page 55: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/55.jpg)
![Page 56: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/56.jpg)
![Page 57: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/57.jpg)
![Page 58: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/58.jpg)
![Page 59: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/59.jpg)
![Page 60: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/60.jpg)
![Page 61: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/61.jpg)
ONE TAMA
![Page 62: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/62.jpg)
CLIENT: DUYAN NG GITING
AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE ACTION.
DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN SOCIETY BY FORMING VALUES THROUGH SERVICE, AND PROVIDING A VENUE FOR SPARKING AND SUSTAINING A SENSE OF IDEALISM AND INTEGRITY.
![Page 63: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/63.jpg)
CHALLENGE
COMMUNICATE THE IDEA OF HEROISM. WITHOUT BEING TOO CHEESY...
ENCOURAGE PEOPLE TO DO ATLEAST ONE RIGHT THING A DAY WITH A GROUP OF PEOPLE TO CREATE COLLECTIVE POTIVE IMPACT.
![Page 64: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/64.jpg)
ACTION SPEAK LOUDEST WHEN SHARED.
THE IDEA
![Page 65: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/65.jpg)
![Page 66: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/66.jpg)
ACTION
![Page 67: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/67.jpg)
![Page 68: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/68.jpg)
![Page 69: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/69.jpg)
![Page 70: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/70.jpg)
THE IMPACT
THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO.
THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN PROMOTING ACTIONS THAT EACH FILIPINO CAN DO EVERYDAY. THE SIMPLE YET APPEALING INTERFACE ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.
![Page 71: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/71.jpg)
IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA BULLETIN, ABS-CBN, A NUMBER OF BLOGS.
INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY NOT FORUM.
2,000++ MEMBER OF THE FACEBOOK GROUP.
![Page 72: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/72.jpg)
ONELINE
![Page 73: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/73.jpg)
CHALLENGE
CONNECT NONPROFITS AND DEV ORGS WITH THE CREATIVE COMMUNITY.
![Page 74: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/74.jpg)
THE IDEA
ALLOW CREATIVES TO DONATE IN-KIND. WHICH MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS, PHOTOGRAPHERS, ILLUSTRATORS, VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH NONPROFITS
![Page 75: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/75.jpg)
THE IDEA
![Page 76: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/76.jpg)
![Page 77: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/77.jpg)
404OOOOOPSSSSS
![Page 78: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/78.jpg)
![Page 79: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/79.jpg)
![Page 80: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/80.jpg)
![Page 81: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/81.jpg)
![Page 82: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/82.jpg)
![Page 83: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/83.jpg)
![Page 84: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/84.jpg)
![Page 85: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/85.jpg)
![Page 86: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/86.jpg)
![Page 87: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/87.jpg)
![Page 88: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/88.jpg)
PRELOVED
![Page 89: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/89.jpg)
Preloved
![Page 90: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/90.jpg)
SCRAP PAPERS HAVE STORIES TO TELL...
![Page 91: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/91.jpg)
DESIGN STUDIOS
AD AGENCIES
ARCHITEC-
TURAL FIRMS
BUSINESSES
SCHOOLS
CO -BRANDED PRELOVED AND DONOR JOURNAL
![Page 92: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/92.jpg)
AN IDEAL IS ONE THING. LIVING UP TO
IT IS ANOTHER...PEACE PAGE 27
![Page 93: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/93.jpg)
THANK YOU!
![Page 94: Design For Social Impact](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474acbbb4af9fcd0a8b5732/html5/thumbnails/94.jpg)
SOURCESSOCIAL DESIGN BLOG
GOOD MAGAZINE
AIGA
FLICKR
CHANGE.ORG
BIOMAN
WIKIPEDIA
GROUNDSWELL COLLECTIVE
KATE ANDREWS
IDEO