ISTD: Type Factory Secondary research• Way�nding•

ISTD: Type Factory Secondary research• Exsisting/ Expected Branding•

ISTD: Type Factory Secondary research• Hands on Typography•

I want to focus on the ‘hands-on’ aspect of typography, it is an intricate craft and I think that the majority of people think that it is simply generated by computers.The museum part of the establishment will be very interactive, hands - on and engaging, whereas the gallery part can take on a more contemporary and professional aesthetic as this is showcasing up and coming typography and design.