Città della ScienzaThe Connected Experience

3rd & 4th December 2015

Michiel BuchelDirector

Science Museum NEMO

National Science Center

Mission

NEMO lets people of all ages experience how

fascinating, fun and useful science and technology are

Business model

5

Cultural entrepreneurship

NCWT foundation as a whole: gross turnover 13 million euros*, 72% of which from own income

60%12%

28%

revenues from daily operations

sponsors/subsidies

government subsidy

Business sector: almost all activities/projects are realised with the help of • co-creation, and/or• sponsoring in kind, and/or• donations, project subsidies

Cultural entrepreneurship

7

Stakeholders

General - visitors

numbers of visitors to NEMO are increasing: 588,368 in 2014

0

100.000

200.000

300.000

400.000

500.000

600.000

700.000

2010 2011 2012 2013 2014

various

students

secondary school groups

primary school groups

visitors Museumcard

visitors

81% recreational visitors in NEMO16% school groups, students, teachers in primary, secondary and further education

General - target groups

10

22%

59%

16%

3%

visitors from outside NL

visitors from NL

students / pupils

business visitors

International visitors, almost a quarter of the total number of visitors.

22%

59%

16%

3%

visitors from outside NL

visitors from NL

students / pupils

business visitors

22%

59%

16%

3%

visitors from outside NL

visitors from NL

students / pupils

business visitors

General - visitors

General – school visits

More than a third of the visitors is 18 years or younger (36%) Off all school visits, primary school groups account for 40%

27%

9%63%

1%

0 - 12 years

13 - 17 years

18 - 64 years

65 +

40%

42%

18%

primary school groups

secondary school groups

students

27%

9%63%

1%

0 - 12 years

13 - 17 years

18 - 64 years

65 +

40%

42%

18%

primary school groups

secondary school groups

students

General - target groups Education

In 2014 94,138 educational visits • 40% primary school

children• 42% secondary school

children• 18% students

40%

42%

18%

primary school groups

secondary school groups

students

Where we come from…

The things we do…

General - broad package

NCWT is the parent foundation of:

• Science Center NEMO

• NEMO Learning Center educational support and expertise centre

• NEMO Communication Center1) Kennislink.nl

digital dissemination and promotion of knowledge 2) National Science Weekend

• NEMO is a national brand

• NEMO is the 5th largest museum in the Netherlands

• NEMO is known as an instructive day attraction

• Average visitors hours: 4 hours and 12 minutes

Brand personalityNEMO is seen as:• Creative • Active • Unique

Source: Beerda Continu bezoekersonderzoek2014, n= 596

Brand awareness

Target groups

Many different target groups:• Children• Youngsters• Adults • Scientific Field • Teachers • Schools

General - broad package

S&TC: Science & Technology Communication and S&TE: Science & Technology Education

via:• exhibitions (6000 m2)• workshops, demonstrations, science shows• lectures and special events • in-depth educational materials and projects• continuing education / professionalisation of new and existing

teachers in primary, secondary and further education• scientific research in collaboration with University of Amsterdam• knowledge development, also in EU context

Learning

InspirationExperiments

Inspiration

Lectures

InspirationWorkshops

InspirationReal research and visitor participation

Inspiration – NEMO R&D

InspirationSpecial events

Tube Your FutureIn the video contest Tube Your Future, students can create their ownimage of what it is like to work in the world of Science & Technology.

Exploring together with a common goal

Visitor experience of adults from ‘I have fun because my children have fun’ to ‘I have fun because I play/explore together with my child’

Makerspace in NEMO

A real laboratory

LearningWorkshops

LearningContinuing education / professionalisation of teachers in primary, secondary and further education

Outreach

NEMO and Europe• largest share in EU Science in Society calls (FP7) of the Dutch

S&TC/S&TE public institutions• knowledge development • dissemination to S&TC/S&TE sector in NL and Europe • for example: Gender (EU), Space education (ESA / NSO)

European collaboration

National Science Weekend

A new first floor

A new first floor and wayfinding

An improved NEMO

A new roof terrace

Questions?

Thank you for your attention