design fair€¦ · for a list of 2013 participants, click here. for 2013 video highlights, click...
TRANSCRIPT
DESIGN FAIROCTOBER 16-19, 2014
THE BARKER HANGAR SANTA MONICA, CA
westedgedesignfair.comLIGNE ROSET
WESTEDGE is a four-day event that offers the best in modern design, all in an environment designed to engage, entertain and inspire. The curated fair features leading and emerging, domestic and international, design brands serving the interior design trade and affluent homeowners. In addition, a full series of educational programs & workshops, ‘meet and greets’, special events and charity happenings round out the offerings Thursday-Sunday.
§6,500+ attendees§150 exhibiting brands§60+ presenting speakers§35+ industry associations§20+ media partners
Home to internationally renowned museums, leading design schools, hundreds of manufacturing brands, and a prodigious number of leading architecture and design firms, Southern California serves as the perfect backdrop to celebrate progressive, contemporary design.
For a list of 2013 participants, click HERE.
For 2013 video highlights, click HERE.
NOLEN NIU
DESIGN WITHIN REACH
PORCELANOSQA USA
KA
RIM
OK
U N
ew S
tand
ard
th
roug
h A
+R
BDDWKHOURI GUZMAN BUNCE LTD
RENSON
A CELEBRATION OF DESIGNWestEdge kicks off with a floor-wide, opening night party drawing the who’s who of the design community, business leaders, celebrities and design afficiandos. Our 2013 opening night benefitted Heal the Bay, one of Southern California’s leading environmental organizations, and welcomed nearly 1,000 guests for signature cocktails, passed hors d’ouvres and the chance to preview the best in interior design.
MARTYN LAWRENCE BULLARD RODERICK N. SHADE TY PENNINGTON TOBI TOBIN KATHRYN M. IRELAND OLIVER M. FURTH/SEAN YASHAR
ROSE APODACA BARRETT FOA
MEDIA PARTNERS
SUPPORTING PARTNERS
INDUSTRY PARTNERS
CHARITY PARTNER
MARKETING & PROMOTIONOutreach includes a comprehensive campaign through national and regional print and digital advertising, plus exposure through the websites and newsletters of 65+ media, industry and cultural partners. The 2013 advertising campaign alone garnered over 110 million impressions. 2013 partners included:
FacebookMARKETING & PROMOTION (CONT.)
E-blast
LA Magazine Ad
DISTRIBUTION POSTCARD_WEST EDGE.indd 1 9/6/13 12:40 AM
Save-the-Date Postcard
E-banner
LIGNE ROSET
&TRADITIONTHROUGH A+R
FOUNDATION BDDW
WHERE DESIGN INTERSECTS MODERN LIFESTYLEOctober 3 -6, 2013
The Barker Hangar | Santa Monica, Californiawestedgedesignfair.com
DESIGN FAIR
A shopping experience designed to engage, entertain and inspire you. Design exhibits, seminars & workshops | Book signings & special events
Opening night party to benefit Heal the Bay (separate ticket required)
Thurs – Trade & Media Preview: 2-6PM | Opening Night Party: 6:30-10PMFri-Sun – Open to the Trade and Public | Fri-Sat 12-8 PM, Sun: 12-7PM
$25 advance online ticket purchase or $30 on-site
(Advance purchase includes a one-year subscription to Architectural Digest).
westedgedesignfair.comENTER CODE “LATREADER” ONLINE FOR $5 OFF TICKET PRICE
MEDIA PARTNERS
SUPPORTING PARTNERS
LA Times Ad
LA Times BroadsheetMARKETING & PROMOTION (CONT.)
Top Ten Design Moments From Westedge 2013 Jacob Slevin Posted: 10/08/2013 5:28 pm The inaugural WestEdge Design Fair launched in Los Angeles last week, offering the West Coast its own, much-needed destination for architects, designers and collectors. One of the fair's founders, Megan Reilly, says Los Angeles was the ideal place for WestEdge, given its unique character created by all its different communities. "Los Angeles is so large and spread out," Reilly says. Each area seems to have such a unique identity, from the more glamour-infused West Hollywood and newly developed downtown, to the bohemian-chic stores in Venice and old world appeal of Pasadena. There are so many pockets, all with interesting histories and stories to tell, with so many creative types doing and making things here. I think that combo makes for a great design destination. Here are my top ten design moments from WestEdge 2013
Patina A beautiful display of rustic and select wide plank wood flooring by Patina.
Erinn V. and Astele London is calling quite fabulously with London Chair by Erinn V. (left) and Waterfall Chandelier by Astele.
Fluid Ribbon Chairs I adore sophisticated usage of material, and the Fluid Ribbon chairs by Lamberti Decor deliver against all aspirations. According to the designer, it's "a new and exclusive experience to sitting because of the split in the chair... [encouraging] activity while sitting with biomechanically accurate movements; the lower back is supported and massaged simultaneously; hips are free to rotate with the split seat; movement while sitting will pump synovial fluid between the joints; the split seat will not put pressure on the perineum, prostate, coccyx or spine."
A handsome and sophisticated, one-‐of-‐a-‐kind coffee table by Patrick Weder made of Brazilian stone.
Brooklyn is in the house courtesy of Andrea Claire Studio and Token with harmonically configured lighting installations.
And continuing on the thread of lighting, the suspended pendants by David Trubridge absolutely took my breath away.
And finally, the the Valeo Floor Lamp by Cerno Group is a magnificent, bold lamp (I'm talking "space-‐planning bold"). The walnut wood (which I don't do justice in the photograph above) catalyzes earthy energies. The aluminum and steel reinforces industrial modern product design. If I were authorized to award a best-‐of-‐show, this would probably be it!
Onward to Kitchen & Bath, say hello to JEE-‐O, stainless steel and teak, freestanding showers, designed in the Netherlands. They may be used indoors and outdoors.
If you're the type of person that wishes your kitchen could utilize "noble" materials, then La Cornue is just for you. The W. Project in particular celebrates the convergence of French tradition and modernity. The collection is co-‐designed with French architect-‐designer Jean-‐Michel Wilmotte.
And last but not least, MGS dramatizes its commitment to stainless steel, eco friendly faucets for the kitchen and bath.
I look forward to seeing Westedge in its second year, October 2-5, 2014.
http://www.huffingtonpost.com/jacob-‐slevin/top-‐ten-‐design-‐moments-‐fr_b_4066308.html#slide=2976225 13,750,000 Daily Page Views
Huffington Post
“WestEdge” Design Fair Comes to the West Coast October 4, 2013
Last night many of LA’s designers and design aficionados gathered at Barker Hanger at Santa Monica Airport, to welcome a new design fair to Los Angeles, called WestEdge. Mallery Roberts Morgan joined the party along with Kim Alexandriuk,Jamie Bush, Tim Street-Porter, Annie Kelly, Martyn Lawrence Bullard, Jaime Rummerfield and Ron Woodson. Here is her report. One might wonder why LA needs another design fair when the city already hosts the highly successful Dwell on Design. The answer, says fair-attendee David John of Disc Interiors is, “whereas Dwell on Design attracts a design-savvy audience with a hands-on approach, WestEdge caters more to the custom design trade.” Although geared toward the design professional and their clients,
WestEdge is open to the public offering exhibits by 150 brands, many making their west coast debut, featuring furniture, lighting, kitchen, bath, outdoor furnishings and other products for the home. In addition, a series of discussions, panels, and workshops on various design topics and trends will be held throughout the four-day event. Topics include The Business (and Value) of Design, Technology & Design, Elements of the Perfect Beach House, High-Luxe Real Estate and The Art of Shopping Design Online.
The fair’s co-founders hail from New York with backgrounds managing and producing design industry events such as the ICFF (International
Contemporary Furniture Fair) held annually each May in NYC, and the Architectural Digest Home Design Show, also in NYC. “For years, our clients and partners have encouraged us to expand with the launch of a design fair on the West Coast. Given the demand for such an event, coupled with Los Angeles’ reputation as a premier design hub, we felt the time was right to pursue the opportunity,” says Troy Hanson, one of the co-founders. In a convenient swap, WestEdge opens just as the Los Angeles Antiques, Art & Design Show, beginning next week and traditionally held at the Barker Hangar, jumps ship to a new location in Culver City, 3 Labs Studio. Physical proof there’s room in LA for another design fair! At that fair a celebrated design couple – legendary architecture photographer Tim Street-Porter and designer and writer Annie Kelly – will receive the 2013 Design Leadership Award from LACMA. Meanwhile, back at WestEdge, on Sunday at 4:00pm, Tim and Annie will talk to me about the American interiors they have photographed, written about and helped to turn into the iconic homes they are today. The discussion, Rooms to Inspire: The Making of Legendary American Interiors, will feature a slideshow of houses by America’s best-known decorators including Jonathan Adler, Mary McDonald, India Hicks, Bunny Williams, Martyn Lawrence Bullard and the legendary Tony Duquette. WestEdge Design Fair Friday October 4 – Sunday October 6 Online advance ticket purchases, $25, include a one-year subscription to Architectural Digest
http://blogs.kcrw.com/dna/westedge-design-fair-comes-to-the-west-coast
Furniture and lighting at BDDW from New York
Furniture and tableware from A+R
Ercol bench with Timorous Beasties upholstery at A+R
KCRW
Lonny.com
WestEdge Design Fair Shopping | Specialty house & home | Barker Hangar | Fri Oct 4 - Sun Oct 6
Furniture at WestEdge Design Fair Hristo Kutryanov
Time Out says The debut of the WestEdge Design Fair brings internior design-lovers some of the best modern furniture and home accessories to date to the masses. The four-day event will feature 150 exhibiting brands that will showcase their designs in lighting, kitchen, bath, outdoor furnishing and other home products. Shop the various designs and attend a series of special events and notable discussions, panels and workshops to learn how to decorate the home with good taste.
Looking to celebrate and shop a day earlier? On Thursday, attend the preview gala to benefit nonpofit Heal the Bay from 6:30-10pm. Sip on cocktails and nibble on hors d’oeuvres while having first access to the fair. Tickets for the kickoff party are $85, for more info and to purchase tickets, go to the WestEdge Design Fair website.
http://www.timeout.com/los-angeles/shopping/westedge-design-fair
Time Out Los Angeles
The Hollywood Reporter
PRESS COVERAGEA targeted public relations effort ensures millions of media impressions through print, digital, and broadcast outlets For the full list of 2013 media highlights, click HERE.
LIGNE ROSET
ROYAL BOTANIA
THE BUZZ
GESSI USA
BDDW & LINDSEY ADELMAN
DAVID TRUBRIDGE
EG
G C
OL
LE
CT
IVE
PHASE
I was delighted to be a part of WestEdge. Not only was this show totally inspirational but the atmosphere was light and friendly, a rare combination in a trade show. I found the booths well thought out and perfectly vetted for quality and stylish vendors. This show is exactly what we were missing in LA and now I’m very pleased to say that hole has been expertly filled. I greatly look forward to next year’s show. — Martyn Lawrence Bullard, Principal, Martyn Lawrence Bullard Design
“”
I can honestly say it was the most gorgeous gathering of furniture, lighting, art, kitchens and rugs that I have ever seen.
— Alissa Swedlow, The Goods Design Blog
“ ” WestEdge was the best curated fair I’ve seen in the US. We attended the event on the first two days, as well as the opening night party, which were amazing. We saw many top designers and architects in attendance, and we were able to make so many valuable new industry connections. We consistently heard positive feedback regarding the quality of the show. Looking forward to an expanded collaboration with WestEdge in 2014. — Veronika Miller, Founder, Modenus & BlogTour
“”
Design Within Reach was proud to be a sponsor of the inaugural year of WestEdge. The turnout was excellent, the venue was perfect, and we’re excited to see how it evolves in its second year.
— Kimberly Phillips, PR Manager, Design Within Reach”“
The first WestEdge Design Fair was a hit in Santa Monica this weekend, and I’m already looking forward to next year!
— Christian May, Principal, Maison21
“ ”WestEdge hit it out of the park, bringing together big name design with independent and local California craftspeople. The vibe was relaxed and refreshing, with wide aisles and no shortage of good design around each corner. WestEdge is the new must-visit West Coast trade show for any interior designer or design professional.
— Jaime Derringer, Founder, Design Milk
“”
Great show, great product… I’ll be exhibiting next year If they’ll have me!
— Kathryn M. Ireland, Kathryn M. Ireland Textiles & Design
“ ”
EGG COLLECTIVE
FO
UN
DAT
ION
BDDW
FO
RT
ST
RE
ET
ST
UD
IO
ERCOL THROUGH A+R
PARTICIPATEEXHIBIT SPACEExhibit space is $42 per square foot and includes:§12’ high walls§Truss from which rented lighting may be affixed§Painted gray cement floor (exhibitors’ own flooring is strongly recommended)§Drayage (on-site freight handling)
The Barker Hangar is non-union, therefore exhibitors may facilitate their own installations without the assistance of union labor.
Download the 2014 Exhibit Application HERE.
SPONSORSHIPSLet us help your company elevate its brand and maximize its marketing reach to thousands of highly qualified members of the design trade and affluent homeowners. We offer customized branding ideas as well as turn-key options; for more information, click HERE.
SPEAKING OPPORTUNITIESWestEdge is packed with four days of educational programs, workshops and panel discussions. The programming schedule caters to both the design trade (Thursday/Friday) and consumer audience (Saturday/Sunday). To receive our official “Call for Presentations” in February, please submit your interest HERE. or contact Megan Reilly at [email protected].
SKRAM FURNITURE COMPANY
ASID LA PANEL
APPARATUS
HANGAR BAR (BRENDA HOUSTON DESIGN, GABRIEL SCOTT AND VIESSO) VALCUCINE THROUGH DOM INTERIORS
ZIA PRIVENTOSCOQUATTRO THROUGH DOM INTERIORS
JEE-O THROUGH PURIFICARE-US BERTAZZONI
BDDWFORT STREET STUDIO
APPARATUS PURCELL MURRAY
PURCELL MURRAYROYAL BOTANIA & RENSON
PATRICK WEDER
KHOURI GUZMAN BUNCE LTD.EXQUISITE SURFACES
ROHL
CONTACT USTroy HansonCo-Founder + Vice President of Salest. [email protected]
Megan ReillyCo-Founder + Vice President of Marketingt. [email protected]
CONNECT WITH US
WestEdgeDesignFair.com
facebook.com/westedgedesignfair
twitter.com/westedgedesign
pinterest.com/westedgedesign
instagram.com/westedgedesign