design essentials for mailchimp
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MailChimp Template Design Your presenter will be with you shortly
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bake Design and Digital
Dawn Osolinski 18 Aug 2015
Permission to try something new, permission to fail, permission to embarrass yourself,
permission to have crazy ideas.
Give yourself and your team permission to be creative.
Ben Chestnut, MailChimp CEO
Email is Not Dead
7 INSIGHTFUL EMAIL MARKETING STATISTICS
Over 50% of respondents say they read most of their emails. HubSpot, 2015
65% prefer emails that contain mostly images vs. 35% who prefer mostly text. HubSpot, 2015
Email content and design (79%), campaign management (74%), and contact management (74% percent) rank as the three most critical aspects of an email. Salesforce, 2015
43% of businesses have email teams of 2-3 people. Salesforce, 2015
Smaller emails, which tend to be more targeted, have the highest open and click rates. Informz, 2014
91% of consumers use email at least once a day. Capterra, 2014.
Over 70% of mobile purchasing decisions are influenced by promotional emails. ExpressPigeon, 2014
Design to Inspire
TIPS TRICKS ON DESIGNING FOR EMAIL
Keep the Message Clear
Think clean, simple and focused. Design
should enhance your message, not draw the
reader’s eye away from it.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Optimise Images
Controlling the image dimensions helps to ensure that your template maintains structure,
essential when creating a grid based layout.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Control Alt
Adding user friendly alt names helps your
reader to ‘read’ images when graphics are
blocked by default in their email client. This
fills in the blanks and builds trust.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Image isn’t Everything
Plain text really comes in handy for text based
email clients. Besides doing wonders for user
experience, having a plain text alternative will
help to minimise spam triggers.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Inspire your Readers
Whether you want to increase online sales,
traffic or enquiries, adding a call to action to
your campaign is crucial for engaging your
audience and increasing conversions.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Accept Limitations
Email design is powerful, but it’s not without
limits. What looks great in Gmail may look
awful in Outlook. Test, test, and test some
more to perfect your design.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Only use Images when you Need to
Ideally, the only images you need to use are
photographs and logos. Everything else can
be based on HTML, including buttons,
headings and dividers.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Have a Plan B
Using custom fonts will make your template
stand out, but let’s not forget email clients
that are a little behind in technology. Always
specify system fonts as a secondary type.
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TIPS TRICKS ON DESIGNING FOR EMAIL
The White Stuff
Don’t be afraid of whitespace. Leave plenty of
room between elements (headlines, images
and other elements) to create focus, engage
readers and produce great design.
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TIPS TRICKS ON DESIGNING FOR EMAIL
Be Inspired
There’s a ton of beautiful emails on the web.
Browse though the collection, save them and
let them guide you.
Really Good Emails MailChimp Inspiration Email Gallery
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Keep it Simple to get the message across
S&H
Thinking Outside the Box
ACE HOTEL
DESIGNMODO
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SOUTHTREE
Brightly Does It
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Solid Footer Design
SPROUT SOCIAL
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