design edge final ppt
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TRANSCRIPT
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MONEY MANAGEMENTHOW TO MANAGE YOUR MONEY BETTER
Group 4: Annie Le. Jennifer Chang. Juliet LamApril 26th 2011. 8 AM
Design At The Edge
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Problem
Money Management How to manage your money better
Lose track of what and where money is spent
Dependant on credit/debit cards
Needs vs. Wants
Forget the value of money & how much is spent
ProblemFocus
MethodologyProposal
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Target Market
College students
Young adults
People who have a budget
ProblemFocus
MethodologyProposal
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Field Observation
Experiment: $40 A Week Challenge
Interview
Methodology
ProblemFocus
Methodology
Proposal
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Cash vs. Credit Card
Field Observation
ProblemFocus
Methodology
Proposal
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Field Observation
Union Square, St. Marks, Korea Town
Sat in different restaurants for 2 hours
Observe method of payment
Determine how conscious people are when using credit/debit cards
ProblemFocus
Methodology
Proposal
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Field Observation ResultsProblem
FocusMethodolo
gyProposal
St. Marks Korea Town Union Square
Cash Credit/Debit Card
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Field Observation Analysis
Majority of people used credit cards vs. cash
Some people automatically paid using card Small pouch for only cards
Cash only places: Some people came in and left due to lack of cash
ProblemFocus
Methodology
Proposal
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“Can You Survive with only $40 A Week” Challenge
Experiment
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Experiment
See if people could get by the week with a tight budget, without having to change their lifestyle or starving themselves
Observe how people manage the $40 budget Physically Emotionally
12 Participants
ProblemFocus
Methodology
Proposal
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Experiment Results
Video
ProblemFocus
Methodology
Proposal
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Experiment Analysis
Girls manage money better
Unfortunate events; sickness
Packing own lunch is a good strategy
Different lifestyles; some eat more than others, stress and emotional factors
Socializing with friends mostly translates to eating out; should find alternative ways to gather with friends
ProblemFocus
Methodology
Proposal
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Perception of Money
Emotions
Quotes
Interview
ProblemFocus
Methodology
Proposal
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Interview Questions
Students Young adults
How much do you spend a week?
What do you spend money on?
What is your perception of cash/credit card
How does money play a role in your life?
Do you prefer to use cash or credit card more? Why?
Do you have a budget? How did you learn it?
Who: Questions:
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Interview Results
Average $150 Food, transport, social activities,
school supplies Need money for social activities
Cash “makes you understand the value of
money more than credit cards.” “The best way of accounting for your
money is to see it in front of you” Credit Card “I prefer using debit cards, it’s a pain
in the ass to always carry around cash. Feels more secure using a debit card.”
“It's useful but I don't like how I don't see my cash physically being exchanged”
“more convenient, but I don’t realize how much I spent”
Budget No…but I should. I don’t
keep a budget because I am lazy”
Girls try to keep a daily budget of how much they spend
Why guys don’t like to plan short term…
“its too complicated” “too time consuming and a
hassle to set up” “there’s too many steps”
ProblemFocus
Methodology
Proposal
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Conclusion
People are too dependant on credit/debit cards
Girls were more successful in the challenge because they planned beforehand and had a strategy going into the challenge
Even though people claim that they want to see their money physically exchanged, they prefer to use credit cards for convenience
Guys prefer not to plan as it is too complicated and
time consuming
ProblemFocus
Methodology
Proposal
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Get college students and young adults
To be more aware of their spending habits and start to get in the routine of planning,
By offering a “money management” system in online banking and text messaging service.
Design Brief
ProblemFocus
MethodologyProposal
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Text Message
Online Banking Money Management System
Design Solution
ProblemFocus
MethodologyProposal
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Text Message
•Receive a text message from your bank every time you use your credit card
•Make people aware of how much they are spending
•Constant reminder
ProblemFocus
MethodologyProposal
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Online Banking Problem
FocusMethodologyProposal
“Money Management” option
Set up own budget
View history of spending – month/week
Compare spending habits
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ProblemFocus
MethodologyProposal
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ProblemFocus
MethodologyProposal
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ProblemFocus
MethodologyProposal
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ProblemFocus
MethodologyProposal
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ProblemFocus
MethodologyProposal
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Long Term Suggestions
Focus marketing of “money management” service to male demographic, emphasizing: Easy to use Simple to navigate around system
Possibly apply system to more applications Credit card machine Accessories iPhone application; able to swipe card on phone to see
budget and spending history
ProblemFocus
MethodologyProposal
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Thank You