design connection
TRANSCRIPT
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Irene Wu Director, Int’l Design Development Section
Taiwan Design Center
Connection 台創牽成 設計有成
Design
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Outline
Overview - About Taiwan Design Center - Taiwan Design Industry Overview
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2 Case Study - 2011 IDA Congress, Taipei
- National Palace Museum Project - Taiwan Crafts And Design
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About Taiwan Design Center
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Established in 2004 152 Staffs
54% with Master or PhD degree
15 Sections + 3 Branches ( San Francisco, Düsseldorf, Tokyo )
74% Female 26% Male
5320 Square meters
About
TDC A National Design Center
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Chairman of Board
Directors
Auditing
Office CEO
Design Advisory
Committee
Board of
Directors
Deputy CEO Deputy CEO
Design Industry
Consultancy Section
Industry Consultancy
Section
Research and
Development Section
Talent Cultivation
Section
Exhibition Marketing
Section
Design Projects
Section 1
Design Projects
Section 2
Taipei Design Center,
San Francisco
Design Management
Section
Strategic Planning
Section
General Promotion
Section
〝DESIGN〞Magazine
International Design
Development Section
Taiwan Design
Museum Operation
Section
Information Service
Section
Accounting Office
Taipei Design Center,
Düsseldorf
About TDC – Organization Chart
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Organizational Chart About
TDC
• Conducting research on
themes of Taiwanese design
• Promoting design research and
applications
• Conducting research on color
and material trend
• Entering cooperating with
relevant circles
• Promoting industrial upgrading
• Assisting the industry to enhance
innovative design
• Applying government resources
to assist enterprises with product
development
• Assisting enterprises to build
brands and formulate strategies
• Taiwan Design Expo
• Young Designers’ Exhibition
• Taiwan International Design
Competition
• Golden Pin Design Award
• International design awards
• Training of design talent with an
international landscape
• Job-intended talent match-making
• Training talent capable of
mastering future design trend
• Training talent capable of
implementing field-crossing
knowledge integration
• Listing power level of design firms
• Incubating Taiwanese design
brands
• Implementing design aesthetics
training programs sponsored by
the government
• Exploring overseas business
opportunities
• Conducting research on global
design trend
• Conducting research on futuristic
and sustainable lifestyle
• Promoting ideas of universal design
• Running design information library
and publishing “DESIGN” Magazine
• Establishing an e-platform with
integrated service
Enhancing Design Research Launching Campaigns to
Promote Taiwanese Design Assisting Enterprises
with Design
Strengthening Design Talent Training
Exploring Markets for Local Design Industry
Building Ideal Environment for Design Development
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Functions & Mission About TDC
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Taiwan Design Industry Overview
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Development of Taiwan Industry and Design Industry
Labor Intensive
Technology Intensive
Knowledge Intensive
Ad
ded
Valu
e of D
esign
Vision : To make Taiwan become the creative and design hub with knowledge-based and logistics capability in Asia Innovation
Intensive Brand
Intensive
Creative Island with
Aesthetic Power
Science and Technology
Island
Export Processin
g Island
Design Standardization
Design Modulation
Product Differentiation
Product Stylization
Brand Development
Aesthetic Experience
Taiwan
Design
Industry
Overview
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2,900 Design firms
40,000 People devoted into the design industry
Total revenue NT$700 billion
13th in Creativity Competitiveness by Global Design Watch 2010
61 University with design related departmenmt
10,000 Design graduates per year
Taiwan
Design
Industry
Overview
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Total
5 14 37 72 56 99 66 105 123 109 686
0 2 20 37 45 66 71 101 136 136 614
0 1 5 1 4 5 2 6 5 5 34
11 36 38 38 28 31 21 48 26 64 341
Total 16 53 100 148 133 201 160 260 290 314 1,675
• In 2011 reddot design competition, Taiwan YTY growth rate of wining prize is 35% and 9 design works won the highest honor, best of best. Country ranking is in the 2nd place after Germany.
• Taiwan won 123 prizes in total is the 3rd place behind Germany (578) and Japan (125) in 2011 IF design competition.
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Number of Prizes Won by Taiwan from 2003 to 2012
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Ranking Country Prize no.
1 Germany 523
2 Korea 138
3 Japan 131
4 Taiwan 109
5 Holland 61
6 USA 47
7 Switzerland 39
8 China 39
9 Italy 27
10 Brazil 23
Int’l Design Award Ranking (by Country)
Ranking Country Prize no.
1 Germany 854
2 Taiwan 136
3 USA 91
4 Korea 68
5 New Zealand 51
6 Switzerland 45
7 China 36
8 Italy 35
9 Japan 25
10 Denmark 23
iF (GERMANY),2012 reddot(GERMANY),2011
Taiwan
Design
Industry
Overview
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Young Designers’ Exhibition (YODEX)
• Young Designers’ Exhibition (YODEX) since 1982 is the largest design exhibition especially oriented to students in Asia.
• YODEX is a graduating show which brings design graduates’ works under one roof and attracts more than 95,000 visitors from Taiwan and abroad every year.
• Dynamic power of young designers in various design disciplines such as fashion design, industrial design, communication design, and interior design.
• Professional platform for graduates to find work, placement and commission.
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Design Connection Case 1 America Innovation Center / Red Dot Design Museum
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前言 AIC
To promote American culture and values, the
United States Government has established
over 400 American Corners around the world,
which offer library services and provide a place
to hold programs and community activities.
As the digital era unfolds, the U.S. Department
of State, in cooperation with local partners in
Italy, Portugal, Cyprus and Greece.
American Innovation Center (AIC) in Taiwan is
the first of its kind in Asia.
Mission & Objectives
AIC seeks to promote digital learning and distribute the latest information about innovation.
The four major themes — innovation, entrepreneurship, digitalization, and culture & design — were developed by the Center to provide the public, independent designers and students with the most relevant, up-to-date information and curriculum. We hope this will inspire people to think outside the box and become participants in the digital economy, and eventually, make the Center a new innovation model for Asia.
Location
Songshan Cultural and Creative Park
Organizations
AIC
Digitalization
Entrepreneurship
Culture
& Design
Innovation
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Red Dot Design Museum
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Design Connection Case 2 2011 IDA Congress, Taipei / 2016 Taipei World Design Capital
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Since 1957│50 countries / 170 members
Since 1963│57 countries / 197 members
Since 1963│43 countries / 66 members
IDA International
Design
Alliance
Events of
2011 IDA
Congress,
Taipei About IDA
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2011 IDA Congress
Mr. Esko Aho Esko Aho,
the former Prime Minister of Finland
Ms. Vandana Shiva Environment activist
Mr. Peter Bishop former Deputy CEO
of London Development Agency
Mr. Bob Elton Chair of the Board of Directors, Immigrant Employment Council of British Columbia
Canada 24
Mr. Barry Lam, the CEO of Quanta
Computer Inc.
Speakers from 21 countries within130 industry leaders.
Events of
2011 IDA
Congress,
Taipei
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3,036 participants (59% local, 41% overseas) from 52 countries
2011 IDA Congress
Events of
2011 IDA
Congress,
Taipei
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2011 Taipei World Design Expo
3 exhibition venues attract 1,362,822 visitors,
covering areas of 50,000 square meters.
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2011 Taipei World Design Expo
6,000 design works 1,200 designers from 34 countries
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Social Events
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2012 Young Designers Workshop
30 workshops in 22 universities
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920 young designers/students + 25 international guest lecturers
2012 Young Designers Workshop
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Design Connection Case 3 - The National Palace Museum Project
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National
Palace
Museum
Provide cultural elements.
Students +
Local
Designers +
Foreigner
Designers
kick off 6 projects in 2 years and create more than 100 works.
Contemporary
Chinese
Creative
Products
Provide idea and execute projects.
Taiwan Design
Center
Project Management
Concept
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Case study
Dragon Claw Bottle Opener
Incense Clock
Designed by ASUS Design Group
National Palace Museum series│ Old Is New: Designers on the Cutting-edge
Paired Salad Mixers
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Inner Child Figurines:Katz Fun
Designed by Bright Ideas Design
National Palace Museum series│ Old Is New: Designers on the Cutting-edge
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Designed by Bright Ideas Design
Katz Fun
─We have KATZ. We have FUN.
National Palace Museum series│ Old Is New: Designers on the Cutting-edge
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BABY Fe Fe
Designed by HW WEI , ASUS Design
National Palace Museum series│ Old Is New: Designers on the Cutting-edge
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Designed by Designburg
Gui saucer with lid
Ts’ung Tubular Pendant Pi disk pendant
Shang
Martini Glass
Chan eggcup
The original chain was shallow saucer serving both drinking vessel and oil lamp functions. Taking the
original’s saucer form, the designer then incorporated the western tradition of eggcups in a novel
creation melding east and west.
National Palace Museum series│ Old Is New: Designers on the Cutting-edge
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Gold Price Word Forest
西周 卯邲甗
Silver Price Having Music, Having Fun
National Palace Museum series│ Old Is New: Designers on the Cutting-edge
宋 陶瓷嬰兒枕
唐 宮樂圖
T-Shirts of Now Modern T-Shirt Design Competition
5,000 entries within a more 2 months, 50 nominated.
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National Palace Museum series
National Palace Museum Mascot
Giovannoni’s mascot for National Palace
Museum bear’s Alessi trademark humor,
and is inspired by a painting of Emperor
Ch’ien Lung.
National Palace Museum series│ Old Is New: East Meets West
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↓Mr. & Mrs. Chin Bookmark, The Chin Family
↑ Mr. Chin Eggcup, The Chin Family
↑ Mr. Chin Timer, The Chin Family
National Palace Museum series│ Old Is New: East Meets West
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Case Study 3 - Taiwan crafts and design
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Professional designers provide fresh ideas from domestic and overseas.
NTCRI (National Taiwan Crafts
Research Institute)
They kick off 6 projects in 2 years and create more than 100 works.
Contemporary
Chinese
Creative
Products
Taiwan skilled craftsmen provide fine workmanship.
Taiwan
Design
Center
Concept
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BAMBOOL 竹凳 / stool/ Taiwan crafts and design > Bamboo Weaving
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BREEZE 竹電風扇 /fan/
Taiwan crafts and design >
Bamboo Weaving
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43 椅子/Chair/
Taiwan crafts and design > Bamboo Weaving
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COLOR CYCLE 循環 /perpetual cycle calendar
Taiwan crafts and design > Natural dye
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Porcelain
Taiwan crafts and design > Ceramics
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Porcelain
Taiwan crafts and design > Ceramics
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Taiwan crafts and design > Metal works
CHU RIVER, HAN BORDER 楚河.漢界 /Chinese chess set/
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Taiwan crafts and design > Metal works
CHU RIVER, HAN BORDER 楚河.漢界 /Chinese chess set/
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Taiwan crafts and design > Metal works
PILGRIM HALO 鱗光環照 /chandelier/
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Taiwan crafts and design > Metal works
PILGRIM HALO 鱗光環照 /chandelier/
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Thank you for listening!