Design Task summary Objective: To design the home screen and the user onboarding process for an app platform where users (18-24 y.o. Indian women) can ask and answer questions about the things that matter in their lives. The primary product goal is to get users to login, ask/answer questions and come back to the app each day.

Process: In this summary I have tried to explain my design process that I usually follow while designing UX/UI. I have briefly explained my design choice here. The standard procedure has following steps: 1.User Research for Identifying the target user of the intended app (Since we already know our target audience (18-24 y.o. Indian women, this step is skipped) 2.Personas and use case scenarios (how and when the user is likely to use the app) 3. Feature list for app 4. User flow 5.Quick wireframes 6. High Fidelity mockup 7. User testing (skipped)

1.PERSONAS AND USE CASES

USER‐1: JIA 

 (fictional user) 

Characteristics 

AGE: 18‐21 years old 

College Student 

Financially dependent on parents 

Interested in fashion and entertainment. 

Shares an apartment with friends. 

Cheerful and outgoing. 

Behavior 

Has a very short attention span. 

Identify online content related to fun and 

entertainment. 

Looks for easy & inexpensive life hacks to suit 

her lifestyle (as she is tight on money) 

Seeks answers for health and beauty tips. 

 

Needs 

Option for anonymity to hide identity on a 

public forum. 

Need answers for topics that she can’t 

discuss with family. 

Shorten learning curve by getting quick and 

reliable answers /tips. 

share experiences  

 

USER NEEDS (combining needs of both user sets)

1. Get reliable content. 2. Quickly find useful content. 3. Satisfy curiosity 4. Option for anonymity 5. Necessary information should be available for skimming.

OUR AIM

1.We need users to use our platform for asking questions and getting answers for topics that interest them the most.

2.We also want users to return back to our platform every day that means we need to generate curiosity among our users to use the app as a reliable and interesting guide for life problems.

3. We need to combine our objective with the user’s needs to generate a set of features of app.

USER 2: ANJALI 

 (fictional user) 

Characteristics 

AGE: 22‐24 years old 

Working professional 

Financially independent . 

Quite busy with work. 

Outgoing 

Health concious. 

Behavior 

Has less time to devote on online media 

Search for answers through online tools. 

Looks for recommendation regarding health, 

beauty, relationships. 

Identify and follow content for dedicated 

topics 

Typically uses media device after office and 

on weekends. 

 

Needs 

Option for anonymity to hide identity on a 

public forum. 

Need reliable and expert advice. 

Shorten learning curve by getting quick and 

reliable answers /tips. 

Share experiences and advice. 

 

2. FEATURE LIST FOR APP 1. Easy Login options. 2. Choosing and following interesting topics and question (for engaging user) 3. Create a newsfeed style homepage based on topics followed 4. Simple features such as like (heart symbol used in the mockup), comments. (typical forum features) 5. Ask, answer or reply as anonymous (to hide identity) 6. Follow people who write interesting answers. 7. Experts (such as doctors, psychologist, Popxo editors etc. )will get Popxo verified badges to distinguish them from

others (this creates authority and reliability for readers) 8. Necessary information in a quickly glance able format. 9. Many people may have same question and everybody asking same question will lead to duplication of content. So to

avoid it auto recommendation of question is needed for similar questions. 10. Since being a public forum with option to have anonymity, I can write gibberish answers to topics that I don’t have a

clue of. This may lead to forum being unreliable and offsetting for users, so moderation of content from backend is required. This will also stop spamming of gibberish content.

11. Option for users to flag inappropriate content.

3. SIMPLIFIED USER FLOW

4. WIREFRAMES Rough paper mockups of the app.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

     

     

Home screen (newsfeed) Select topic screen

Login screen

Ask Question screen Choose question to answer Write answer screen

Detailed question screen Complete profile screen Notification screen

 

5.HIGH FIDELITY MOCKUP A high fidelity mockup for home screen is shown below to demonstrate various design element of the app. There are 8 high fidelity mockup screen and a user flow within the mockups is included in the zip folder sent with this file.

6.DESIGN CUES

Material Design Inspired Color scheme as per Popxo theme Rounded buttons for a soft feel (edgy design is often associated with masculinity) Minimalistic view for easy and distraction free reading Always on top bar for asking question, anytime the user want Write button for easy writing mode anytime. App is designed for easy skimming of content. Questions appear on the homepage from topics user have marked interest in.

Always On ask 

question bar 

Hamburger menu  

for profile settings 

Home button for 

returning to homepage 

from anywhere 

Profile pic of answerer 

Follow an interesting  

question option 

Xo or love to show how 

many people liked your 

answer 

Answerer’s short Bio 

Question 

Answer summary 

To view detailed 

answer 

Write answer floating  

button 

Notification floating  

button 

Newsfeed