design, business and innovations final
TRANSCRIPT
![Page 1: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/1.jpg)
Design,BusinessandInnovations RimshaFarooq
DesignThinking,TimBrown
• Projecttoreengineernursing-staffshiftchangesatfourKaiserhospitals– perfectlyillustratesboththebroadernatureofinnovation“products”andthevalueofaholis - ticdesignapproach.
![Page 2: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/2.jpg)
Design,BusinessandInnovations RimshaFarooq
DesignThinking,TimBrown
• Designisainvestmentoftimeforhospitalsandnurses
![Page 3: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/3.jpg)
Design,BusinessandInnovations RimshaFarooq
DesignThinking,TimBrown
• Nursescompiledalltheinformationthatwhatandwhentheirpatientneedsomething
![Page 4: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/4.jpg)
Design,BusinessandInnovations RimshaFarooq
DesignThinking,CriticalQuestion1
• Howwillpatientsbenefitfromthedesignexpertise?Healthcaredesignquestions,ChristineGuzzo Vickery
![Page 5: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/5.jpg)
Design,BusinessandInnovations RimshaFarooq
DesignThinking,CriticalQuestion2
• WhydoweneeddesignthinkinginHealthcare?
StanfordHospital&Clinicscommunicationsoffice,SARAWYKES
![Page 6: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/6.jpg)
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Directlyinvolvecustomersinmoreopenandcollaborativeways,thisfeelstouslikeamorefullyhumancenteredandrespectfulapproach.
![Page 7: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/7.jpg)
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Findingsbecomemorerobustandusefulthroughengagingmultipleinterpreters.
![Page 8: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/8.jpg)
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Ultimatelythebusinessesthatmaysustaininnovationlongtermwillbetheonesthatareableandwillingtomorefullyaligntheirsuccesswiththeneeds,desires,andsuccessoftheircustomersandoftheotherplayersintheirbusinessecology.
![Page 9: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/9.jpg)
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Observingextremepeopleandaanalogouscasesgaveadifferentperspectivetocompanies
![Page 10: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/10.jpg)
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Theresearcheristheobjectiveoneontheteam,theyhelptocompareandcontrasttheunderstandingsofmanydifferentpeople’sviews,begintorecognizepersistentpatterns.Thisiswherewegetdeeperandmorerobustinsights.
![Page 11: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/11.jpg)
Design,BusinessandInnovations RimshaFarooq
• SheisattendingphonecallofastudentandmakinganappointmentforstudenttotakeLanguageProficiencyExam
![Page 12: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/12.jpg)
Design,BusinessandInnovations RimshaFarooq
• SheiscollectingtheprintedfilesforDirectorofLanguageLearningCenter
![Page 13: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/13.jpg)
Design,BusinessandInnovations RimshaFarooq
• SheischeckingemailsforLanguageLearningCenterandreviewingifsomeonehasappointment
![Page 14: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/14.jpg)
Design,BusinessandInnovations RimshaFarooq
ComputersinHofstraUniversityLanguageLearningCenterStudentscomeinlabanddotheirprojectsandhomeworkinlab
![Page 15: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/15.jpg)
Design,BusinessandInnovations RimshaFarooq
“EthnographicResearchFindings”
• Inthisassignment,IobservedthestudentaidesworkinginLanguageLearningCenteratHofstraUniversity.
• Everystudentaideisniceandfriendly.• Theyhavedifferenttaskstodoeveryday
![Page 16: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/16.jpg)
“INTERVIWINGHUMANS”
• Remindyourselftobreatheandremainrelaxed
Design,BusinessandInnovations RimshaFarooq
![Page 17: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/17.jpg)
Design,BusinessandInnovations RimshaFarooq
“INTERVIWINGHUMANS”
• Introduceyourselfwithasmile,expressinggenuinegratitudethatthepersonyouareinterviewing
![Page 18: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/18.jpg)
“INTERVIEWHUMANS”
• Stayalertandfocusedontheotherperson
Design,BusinessandInnovations RimshaFarooq
![Page 19: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/19.jpg)
Design,BusinessandInnovations RimshaFarooq
“INTERVIWINGHUMANS”
• Askopen-endedquestionsthatencouragethesubjecttotalk
![Page 20: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/20.jpg)
Design,BusinessandInnovations
“INTERVIWINGHUMANS”
• Starteachinterviewwithageneraldescriptionofthegoal,butbecarefuloffocusingresponsestoonarrowly
RimshaFarooq
![Page 21: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/21.jpg)
EDITEDINTERVIEW
Design,BusinessandInnovations RimshaFarooq
https://www.youtube.com/watch?v=BONFpsIiv-U
![Page 22: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/22.jpg)
Design,BusinessandInnovations
“INTERVIEWFINDINDS”
• Sheisveryconfidenttotalkaboutherjob
RimshaFarooq
![Page 23: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/23.jpg)
Design,BusinessandInnovations
“INTERVIEWFINDINDS”
• Sheispreparedforherinterviewanswers
RimshaFarooq
![Page 24: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/24.jpg)
Design,BusinessandInnovations
“INTERVIEWFINDINDS”
• Shehaveanicesmileonherface(tryingbesttobecalm)butsheislittlenervous.
RimshaFarooq
![Page 25: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/25.jpg)
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
![Page 26: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/26.jpg)
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
![Page 27: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/27.jpg)
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
![Page 28: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/28.jpg)
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
![Page 29: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/29.jpg)
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentationFindings”
• Theyareeatingfoodatcampusafterstudying
![Page 30: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/30.jpg)
Design,BusinessandInnovations
“PeertoPeerDocumentationFindings”
• Aftereatingfood,theyarebackinlabtostudyforfinals
RimshaFarooq
![Page 31: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/31.jpg)
Design,BusinessandInnovations
“PeertoPeerDocumentationFindings”
• WatchingPakistancricketmatchforawhile
RimshaFarooq
![Page 32: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/32.jpg)
Design,BusinessandInnovations
“PeertoPeerDocumentationFindings”
• Oneofthreeguysworkatcarcompany,heislookingforcarsonlinetosuggestthebestcartohisfriend
RimshaFarooq
![Page 33: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/33.jpg)
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”
Ifyouwaste$50eachtimeyouskipclass,wouldyoudoit?
• Skipperswaste$50to$70perlecture• only60percentattendanceonaverage• Therollcalldeclinedasthesemesterwenton,from79percentatthebeginningto43percentattheend
• overallcostofskippedclassesduringacollegecareeris$6,586perstudentinaprivateinstitution,and$2,400forpubliccolleges.
http://www.reuters.com/article/us-education-costs-idUSKCN0YH2DQ
![Page 34: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/34.jpg)
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”
Savingforcollege?Whybankaccountsaren'tsmart?
• Thenumberofparentssavingforcollegejumpedto57percent,from48percentlastyear.
• Theaverageamountsavedisnow$16,380,upfrom$10,040in2015and$15,346in2014.
• Itisencouragingthatmorepeoplearesavingandthattheyaresavingmoremoneyforcollege
http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078
![Page 35: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/35.jpg)
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”
Helpwithcollegedebtsisthelatestattempttostemthebraindrain
• Thepayishighbuttheworkistoughandcareerpathslesscertain• mostofthefirst-yearassociatesatthefirmowedbetween$100,000and
$200,000,plusinterestofbetween6percentand8percent.• FirstRepublicagreedtorefinancethestudentloansforLathamassociateswho
fitteditscriteriaandwhoagreedtoopenanaccountwithaminimumbalance.• Theirofferingwasincredible,under2percentforafour-yearloan,• Thedifferencewasquitematerial.Someassociateshavesaidtheirmonthly
paymentsdroppedbyasmuchas$1,000amonth.
https://www.ft.com/content/0600c686-a06a-11e6-891e-abe238dee8e2
![Page 36: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/36.jpg)
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”LowcostslureU.S.collegestudentsabroad
• TuitionatGermanuniversitiesprovedirresistible- it'sfree.• About46,000U.S.scholars— or4percentmorethanin2011— areenrolledinfull-
degreeprogramsoutsidethecountry• Internationalstudentsfrequentlypaymorethanlocalclassmates,buttuitionandfeesare
stillgenerallywellbelowAmericannorms.• AustraliaandChina,amongothers,offerspecificscholarshipsforforeignstudents,and
Canadaallowsthemtoworkoff-campus.
http://www.reuters.com/article/us-college-abroad-options-idUSBRE94C0V420130514
![Page 37: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/37.jpg)
Design,BusinessandInnovations RimshaFarooq
ExecutiveSummary
Usingaproprietarymorphingtechnology,theheelsonwomen’sshoesareabletochangeheightinordertosuitdifferentoccasionsPeoplecanactuallyattachedtheheelwiththeirshoewhenevertheywant.Iftheydon’twant,theycanactuallytakethatheeloutfromtheshoeandcaneasilywalkinflatshoes.Theshoeshavetheoptionofconvertingtoacompletelyflatbottomsole,producingtrue“Flat’s”.Typicaluserscouldbeusethisproduct• HighSchoolgirls• Collegegirls• Businesswomen
![Page 38: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/38.jpg)
Design,BusinessandInnovations RimshaFarooq
Sketch#1
![Page 39: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/39.jpg)
Design,BusinessandInnovations RimshaFarooq
Sketch#2
![Page 40: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/40.jpg)
NANO TECHNOLOGYUser Desires
Shoe with Heel
Shoe with Height
Shoe with Flat
>
AccompanyingInfographic
![Page 41: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/41.jpg)
Design,BusinessandInnovations
“ImaginedProduct/ServiceInSituVisualization”
“SelectedDeviceImage”
RimshaFarooq
![Page 42: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/42.jpg)
Design,BusinessandInnovations RimshaFarooq
“ImaginedProduct/ServiceInSituVisualization”
“SelectedEnvironmentandUserImage”
![Page 43: Design, business and innovations final](https://reader033.vdocuments.us/reader033/viewer/2022051707/58ed5aab1a28ab495f8b45fd/html5/thumbnails/43.jpg)
Design,BusinessandInnovations
“ImaginedProduct/ServiceInSituVisualization”
RimshaFarooq