DESIGNPORTFOLIOBLAGOJA DANIEL NIKOLOVSKI

ABOUT ME —page 3

PROJECT 1 —INSTALLATION FOR A DANCE PERFORMANCE

page 4-11

PROJECT 2 —INTERIOR DESIGN CONCEPT FOR ‘LA FELTRINELLI’ BOOKSTORE

page 12-19

PROJECT 3 —DESIGN CONCEPT FOR A HOTEL ROOFTOP

page 20-29

PROJECT 4 —PRODUCT DESIGN FOR A CONTEST

page 30-33

PROJECT 5—BRANDING FOR MARMALADE CONTEST

page 34-39

CONTACT ME —page 54

INDEX

ABOUT ME

WORK EXPERIENCE:

Summer Internship 2012 Company: Tim Engineering Location: Skopje, Macedonia Task: Interior Design for an apartmentSummer Internship 2011 Company: Roloplast Location: Skopje, Macedonia Task: Office assistant Summer Internship 2010 Company: Roloplast Location: Skopje, Macedonia Task: Office assistant

ACHIEVMENTS:

2013, Villa Dionisi - Italy Type: Product Design Competition Description: Award wining project for the competition “Fondazione Aldo Morelato” on theme design object of significant meaning and able to cause memories.2013, Milan - Italy Type: Interior Design (school project) Description: One of the selected Interior design projects for “LaFeltrinelli” store in Milan.2011, Skopje - Macedonia Type: Personal Art exhibition Description: Personal Visual art exhibition on theme “Human personality traits”.

NAME: Blagoja Daniel NikolovskiBIRTH DATE: 27/02/1992NATIONALITY: Bulgarian (EU)/ MacedonianLIVING IN: Milan, ItalyEDUCATION: Bachelor of Arts,

IED-Istituto Europeo di Design, Milano, ItalyCOURSE: Interior DesignLANGUAGES: Macedonian, English, Italian, Serbian, Bulgarian

SOFTWARE PROFICIENCY:

MS Office Suite Adobe InDesign Adobe Premiere

AutoCad 3D Max V ray

Adobe Photoshop Adobe Illustrator

Sketch Book PRO 3ds MAX Sketch Up

PROJECT #1

PROJECT TYPE: LIGHT DESIGN INSTALLATION FOR A DANCE PERFORMANCE

YEAR: 2013

NAME OF THE PROJECT:TWINS

DANCERS:MARGI DELFANTE & SILVIA DORI MARINI

DANCE SCHOOL:DANCEHAUS

LOCATION:AVIA TERTULLIAN, 70 20137 MILANO

PROJECT 1

PROJECT RELEASED

TASK:

CONCEPT:

INSPIRATION: TWINS

THE DANCERS LIGHT EFFECTS THE STRUCTURE

Design and build a light installation based on the concept of empathy. Fully assemble the structure, design the light effects throughout the performance, chose the song and create a full story for the dancers.

The name of this project is “TWINS” - which is correlated with the theme of empathy. The twins are perfect explanation of what is empathy.The mutual understanding of their feelings is fascinating and in our project the twins are the two dancers. The visitors will be able to follow the performance from an opening in the installation which will be be covered with abstract black stripes - representing the mutual understanding and the privacy of the twins i.e. no one can understand nor enter in their mutual empathy.

DANCERS ATTACHED WITH STRINGS

WHITE LIGHT ON WHITE STRINGS

COLORFUL LIGHT ON WHITE STRINGS

M222 METAL STRUCTURE

BLACK FABRIC

WHITE ELASTIC & NON ELASTIC STRINGS

The idea behind the light was to create a gradient from black and white effect (in the beginning) till very vivid and colorful effect (when the dance performance reaches it’s peak). The light follows every beat of the song and the end part of the performance results with very bright and vivid light effect.

The idea for the dancers is to mirror their movements (since the idea is to interpretate twins). The dancers are attached with strings to the walls and as the song developes, they at the end rip off their attached strings and dance non symmetrically.

THE INSTALLATION: DANCER #1

DANCER #2

SPACE FOR AUDIENCE

3M

4M

3M

PHOTOGRAPHY FROM THE DAY OF THE EVENT

PHOTOGRAPHY FROM THE DAY OF THE EVENT

PHOTOGRAPHY FROM THE DAY OF THE EVENT

PHOTOGRAPHY FROM THE DAY OF THE EVENT

PROJECT #2

PROJECT #2

PROJECT TYPE: CONCEPT FOR INTERIOR RE-DESIGN AND RE-BRANDING OF A BOOKSTORE

YEAR: 2012

COMPANY:

NAME OF THE PROJECT:LA FELTRINELLI - CITY

WHERE: CORSO BUENOS AIRES, MILANO

AREA: TWO FLOORS/GROUND FLOOR - 188 M2FIRST FLOOR - 585 M2

PROJECT 2

The new creative concept is a concept based on improving the attraction of the bookstores and the frequency of their visit in general. I wanted to create dynamic space which will be in the same time a place where people meet, interact with each other, read a book, drink a cup of coffee, watch a movie, listen to some music, see an artwork … Create a whole “city” inside the bookstore.

Each room from the both floors are representing a part of the city. The cafe bar is inspired from the parks, the stairs are inspired from the stairs in the Underground, there is also an exhibition space- referring to the museums in a city and the bookshelves are following the dynamic skyline of a city.

CONCEPT:

INSPIRATION: THE CITY

FORMAL MOODBOARD SENSORIAL MOODBOARD FUNCTIONAL MOODBOARD

THE CITY SKYLINE THE CITY STREETS

THE CITY SIGNS AT NIGHT

DYNAMIC CITY

ART GALLERY

CINEMA

COFFEE NEWSSTANDTHE DYNAMIC LINES OF THE METRO MAP

FOR THE FORMAL LANGUAGE IN THIS PROJECT I WAS INSPIRED FROM TWO IMPORTANT FACTORS WHICH A CITY HAS: THE CITY SKYLINE AND

THE DYNAMIC METRO MAP. THE BROKEN IRREGULAR LINES ARE THE MAIN INSPIRATION FOR THE BOOKSHELVES AND THE SIGNAGE IN THE PROJECT.

FOR THE SENSORIAL ASPECT (THE FEELING IN THE SPACE), I WAS INSPIRED FROM THE CITY STREETS (WHICH CAN BE SEEN ON THE FLOORING IN THE BOOKSTORE) AND FROM THE BIG CITY BILLBOARDS AND SIGNS DURING NIGHT TIME (WHICH CAN BE SEEN IN THE SIGNAGE LINES ALL OVER THE

BOOKSTORE).ALSO, IN ORDER TO EMPHASIZE THE IMPORTANCE OF THE BOOKS, THE

REST OF THE AMBIANCE REMAINS WHITE AND VERY NEUTRAL.

THE FUNCTIONAL CONCEPT FOR THIS PROJECT WAS INSPIRED FROM THE MAIN CULTURAL FUNCTIONS ONE CITY HAS. THE IDEA WAS TO RECREATE

THE WHOLE CITY INTO A SINGLE BOOKSTORE. SINCE THE CITY IS VERY DYNAMIC, INTERESTING, FULL OF LIFE, I THOUGHT

IF I IMPORT THESE ASPECTS INTO A BOOKSTORE, IT WILL IMPROVE THE ATTRACTION OF THE BOOKSTORE.

SO, THE NEW BOOKSTORE HAS VERY DYNAMIC CHARACTER, IT’S A MEETING PLACE, PLACE WHERE YOU CAN READ A BOOK, WATCH A MOVIE,

DRINK A COFFEE AND READ YOUR NEWSPAPER...

GENERAL ARRANGEMENTS:

FIRST FLOOR

GROUND FLOOR TOURISTIC BOOKS

CINEMA

MAGAZINES

COFFEE BAR

DESIGN BOOKS

NOVELS

DESIGN GADGETS

KIDS SECTION

CASH-DESK

ART GALLERY

NEWSSTAND

MUSIC ROOM

VIDEO GAMES

RENDER DESCRIPTION:

This is a view from the ground floor of the bookstore. In this view you can see the signage in the bookstore leading you to each book section or area in the bookstore.

RENDER DESCRIPTION:

This is a render from the ground floor. It shows view from the dynamic bookshelves. On the right corner we can see the signage of this bookstore which are colorful lines leading you to a specific area in the bookstore. Also in the right part of the render we can see the self pay totems for newspapers in order to have faster buying experience.

RENDER DESCRIPTION:

This is a render from the ground floor. In this render you can see the simple white interior followed by the strong dynamic character of the multi functional bookshelves.

RENDER DESCRIPTION:

In this view you can see the dynamic shape of the bookshelves, which are actually inspired from a city’s skyline. The shelves all over the bookstore are very multi functional. Besides the function of being normal “bookshelves”, they are in the same time a chair to sit on, a touch screen table and a passage door to another section - all connected together creating one single bookshelve.

PROJECT #3

PROJECT TYPE: CONCEPT FOR A HOTEL ROOFTOP

YEAR: 2014

HOTEL:

NAME OF THE PROJECT:THE SPOTT

WHERE: TEL AVIV, ISRAEL

AREA: 20M X 20M

PROJECT 3

The main idea of this project is to recreate a beach on a rooftop, with an extreme character.

The main activity is surfing, due to the increasement of interest towards this sport. The surfing community rapidly grows and the surf economics is expected to profit 13 billion $ in 2017, which is more than double comparing with

nowadays.

Attract surfers, adrenaline lovers, people who like spend-ing time on the beach, people who need a place to meet with friends, young, people who want friendly prices.

CONCEPT:

ACTIVITY:

TARGET:

INSPIRATION: THE BEACH

FORMAL MOODBOARD SENSORIAL MOODBOARD FUNCTIONAL MOODBOARD

THE OCEAN WAVES

THE SAND

non 180° surfaces

30”

25”

WAVY FORMS REPETITION & LAYERING OF THE ORGANIC FORMS

SIMPLIFY AND ADD STRAIGHT LINEAR ASPECT TO THE SHAPE

EXTREME FORMAL LANGUAGE, INCLINED SUR FACES, NON 180º SUR FACES

TROPICAL BEACH FEELING THROUGH USE OF GREEN

SAND FEELING THROUGH WOOD

ALL FUNCTIONS COMPRESSED INTO SINGLE SPACE

SOCIALIZING THROUGH SITTING ON A SINGLE FORM

SIMPLIFIED SHOPPING EXPERIENCE

WATER FEELING THROUGH COLD MATERIALS

Use of natural materials, rough textures and green spaces. The wood having characteristics of the sand beach and have the same color. The green spaces having characteristics of the tropical beaches. The concrete, metal and glass, for a balance in the space.

FUNCTION

HOW?

multifunctionality change traditional functions into more entertaining

SHOPPI

NG

everything in single space

FUNCTION

HOW?

FUNCTION HOW?

socializing everyone sitting together

Create a place where we bring people together, through everyone sitting together. Create a place where everyone sits however and wherever, as on the beach. Create a place where people can entertain and try a water sport - surfing.

GENERAL ARRANGEMENTS:

ENTRANCE BAR

FLOR-RIDER SURF SHOPSHOWERS MUSEUM WALL

PICNIC AREA MEN TOILET/CHANGING WOMEN TOILET/CHANGING AMPHITHEATER

RENDER DESCRIPTION:

This is a render from the general overview from the rooftop. We can see the entrance to the rooftop, the flow rider (machine for surfing based on fake waves mechanism), we can see the amphitheatre, the picnic area and the showers

RENDER DESCRIPTION:

In this render we can see the amphitheater and the 3 main materials used in it. The teak wood (suitable for outdoors), the grass suitable to sit on and lean on (Verde Profilo) and net on the upper part for the more adventurous.

RENDER DESCRIPTION:

This is a render from the upper point of the amphitheater (sitting on the net).

RENDER DESCRIPTION:

In this render you can see the back part of the amphitheatre and the interior underneath the amphitheater.

RENDER DESCRIPTION:

This is a render from the interior design of the surf shop.

RENDER DESCRIPTION:

This is a render from the interior design of the surf shop.

PROJECT #4

PROJECT TYPE: PRODUCT DESIGN FOR ALDO MORELATO COMPETITION

YEAR: 2013

PRODUCT:WINE DECANTER

NAME OF THE PROJECT:WINEZIA

PROJECT 4

AWARD WINING PROJECT

DETAIL

I started from the question - where can we find memories? We can find memories in places, in people, in the toys from our child-hood, in the wine...

That’s how the idea was born for this wine-decanter. This is a storage for already opened wine, in order to keep the same fresh flavour and taste as it was, when it was opened. It is made out of maple wood, with function to write the date on this decanter, every time a memory is born thanks to the wine. As well the inner part is made out of chrome e steel insulator keeps the temperature of the wine.

TASK

IDEA

Design a small object for domestic spaces. This object should be of significant meaning and able to cause memories.

PROJECT #5

PROJECT TYPE: PRODUCT BRANDING CONTESTFOR MARMALADE

CONTEST: SKOPJE DESIGN WEEK - SDW14

YEAR: SEPTEMBER 2014

COMPANY: JOMI FOOD - VELES

PRODUCT:MARMALADE LABEL + PACKAGING

NAME OF THE PROJECT:MYmalade

PROJECT 5

SELECTED IN THE FINAL 4

PROJECT BRIEF: IDEA - MYmalade

Re-design & re-fresh the design of a marmalade packaging in order to attract the younger population.

MYmalade is product which is personalizing the product with the buyer. Fresh, clean and minimal design for the youth.

SPECIAL EDITION

The special edition of this product comes with simple eco friendly packaging.

SPECIAL EDITION

The special edition of this product comes with simple eco friendly packaging.

POSTER DESIGN

2 solutions for poster design for the campaign.

SOLU

TIO

N #

1

SOLU

TIO

N #

2

CONTACT ME

blagojadanielnikolovski@ied.edu

00 389 70 204 059

Blagoja Stefkovski 58, 1000, Skopje, Macedonia

Daniel Nikolovski