design at scale (adam cutler at enterprise ux 2016)
TRANSCRIPT
Design at scale
Adam Cutler Distinguished Designer, Design Practices Director IBM Design
There are 3 elements needed to create a sustainable culture of design at scale.
people + places + practices
© 2016 IBM Corporation | IBM Confidential
people
IBM Design :: ©2016 IBM Corporation
hiring 1,500 designers
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IBM Design :: ©2016 IBM Corporation
10,000+ candidates identified
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IBM Design :: ©2016 IBM Corporation
> 5,300 portfolios reviewed
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IBM Design :: ©2016 IBM Corporation
1 out of every 40 portfolios selected
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IBM Design :: ©2016 IBM Corporation
1,700 phone screens
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IBM Design :: ©2016 IBM Corporation
830 flydowns
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IBM Design :: ©2016 IBM Corporation
750 hires and counting
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IBM Design :: ©2016 IBM Corporation
Our people are the backbone of our culture
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behavior time
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= culture
IBM Design :: IBM Confidential :: ©2016 IBM Corporation
Manifestation of Culture
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Symbols
Heroes
Rituals
PracticesValues
Values
Rituals
Rituals
Heroes
Heroes
Symbols
Practices
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You can’t fake culture and you sure as hell can’t buy it
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IBM Design :: IBM Confidential :: ©2016 IBM Corporation IBM Design :: ©2016 IBM Corporation
Design Career Ladder
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Assoc. Designer Exposure: Focused on 1 project Responsibility: Guided, Constrained
Designer Exposure: Focused on 1 project Responsibility: Mentor, Solo
Advisory Designer Exposure: Focused on 1- 2 project Responsibility: Mentor, Manager
Senior Designer Senior Design Manager Multiple Projects Responsibility: Lead
Distinguished Designer Design Executive
Design Principal Design Practice Manager Suite of offerings
Design Research User Experience Design
Visual Design Front-End Development
Design Disciplines
IBM Fellow VP
The abilities of an IBM Designer
Designing for emotional impact
Behavioral influencing through human understanding
Storytelling
Utilizing technology as a medium
Radical collaboration
© 2016 IBM Corporation | IBM Confidential
Places
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Freedom and flexibility to work the way we need.
What makes a studio a Studio?
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What makes a studio a Studio?
A space for Whole Teams to work together.
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A place for designers to work & call home.
What makes a studio a Studio?
IBM STUDIOS AUSTIN :: 8TH FLOOR
SPACES THAT CONNECT US TO OUR DESIGN LEGACY
IBM STUDIOS AUSTIN :: FLUID SPACES
IBM STUDIOS AUSTIN :: LIVABLE SPACES
© 2016 IBM Corporation | IBM Confidential
practices
© 2016 IBM Corporation | IBM Confidential
IBM Design ThinkingSmarter teams. Better ideas. Happier users.
Principles A focus on user outcomes Multidisciplinary teams Restless reinvention
guide us.
PrinciplesA focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
drives us.
PrinciplesA focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
The KeysHills Playbacks Sponsor Users
align us.
The Keys Align us on clear intent & purpose
The Loop Enables problem identification & envisioning possible solutions
Principles Frame the waywe see problems
© 2016 IBM Corporation | IBM Confidential
IBM Design LanguageWhere our heads meet our hearts
Discover, Try & Buy Get Started Everyday Use Manage & Upgrade Leverage & Extend Get Support
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IBM Design :: IBM Confidential :: ©2013 IBM Corporation 45
Data Quality Breakdown
Column Viewer
© 2016 IBM Corporation | IBM Confidential
IBM Design ResearchIdentify the right problem for the right people.
© 2016 IBM Corporation | IBM Confidential
people + places + practices = outcomes
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