THIS WAS 2016

WHAT’S NEXT?

December 2016

CONTENT

ABOUT DESIGN AT BUSINESS

REVIEW 2016

OUTLOOK 2017

ABOUT DESIGN AT BUSINESS

Large enterprises are facing a FAST-CHANGING ENVIRONMENT: innovation cycles are getting shorter, markets are being disrupted, new technologies and business models evolve. The labor market is going through a profound change as well: the “new generation” wants to be led differently, working models are being put upside down, and organizations are preparing the next leap forward in evolution of work.

A people-centric approach is a KEY DIFFERENTIATOR for companies that want to stay relevant in this fast-changing business world and to offer solutions that MEET HUMAN NEEDS: internally when it comes to purpose, culture, or collaboration, as well as on the market or in society.

The cross-company network Design at Business was founded in 2010 in order to explore, master and grow Design Thinking as a design-led approach to innovation inside large corporations. The goal of this network is to ACCELERATE THE ADOPTION PROCESS across large companies and industries, and to drive the next generation of Design Thinking and cross-company collaboration together.

WHY

We accelerate Design Thinking as a people-centric innovation approach across large enterprises worldwide.

OUR MISSION

150 ORGANIZATIONS ARE PART OF DESIGN AT BUSINESS

Core members:

Founder:

… and 110 more

Members:

There’s a lot of lessons learned at SAP, a lot of things that we would do differently, and we feel that in sharing our experiences we can UPLIFT THE ENTIRE INDUSTRY.

Sam Yen, Chief Design Officer, SAP

Within SAP we were in the middle of a RADICAL CHANGE bringing design thinking into our company and I knew we were not alone on this.

Tobias Haug, Head of Design- & Co-Innovation Center EMEA, SAP

The community is important because we are also on the same journey at Philips. (… ) So we are LOOKING FOR PEERS and other companies to share knowledge and experiences, to learn from each other.

Maarten Rincker, Team Lead Cocreate, Philips Design

“

DESIGN AT BUSINESS

We’ve experienced this community already for six years as a very open-minded group of people and we’ve LEARNED already a lot.

Katharina Berger, Head of Design Thinking, Deutsche Bank“

FOR INDIVIDUALS FOR COMPANIES

• Find peers who share the same challenges

• Get one-on-one support from experienced Design Thinkers

• Drive the next generation of DT in largebusinesses

• Gain insights and new inspiration for daily work & challenges

• Learn faster and accelerate the adoptionof Design Thinking (all in the same boat)

• Grow Design Thinking strategically andsustainably

• Establish thought leadership in design-driven innovation culture

• Create new models for co- innovationacross companies

WHAT’S IN IT?

OUR WORKING PRINCIPLES

1. We, not they

3. Challenges, not shiny success stories

4. Hands-on, not consumption

5. Ongoing, not ending

2. Content, not sales

REVIEW 2016

NETWORK GROWS

EuropeLed by Maren Christin Mueller• Bringing together 165 people from 60 companies at 1

meetups and one conference• Working with the sounding board on the community’s

direction in 2 virtual meetings and 2 workshops• Co-created and shared assets:

• Book “Creative Space in Corporate Environments”• Conference Report• 8 blog articles• 13 videos• 3 ”Innovate by design” podcasts with DTX published

New Chapter: North AmericaLed by Deepa Iyer• Working with a group of 10 people

from 4 companies at 3 virtual meetings and 1 workshop

• 8 knowledge sharing virtual meetings

• Co-created and shared assets:• “Design Thinking mindsets”• 1 blog article• 2 videos

New Chapter: India Led by Lakshman Pachinaela Seshadri15 people from 9 companies kicking off Design at Business in India at one meetup

Global reach

• 403 direct contacts in total (+367 in 2016) from 150 different organizations (+120 since January 2016)

• 150 active members from 60 large enterprises• 500 followers on Twitter and Facebook (+500 in 2016)• 473 members in LinkedIn Group (+ 273 in 2016)• 15 DatB Newsletters sent to 400+ subscribers

OUR JOURNEY

• Toby looking for peers• Meeting several times at the same

conferences

International Conference with

110 people1st

Meetup in India

Meetup at Philips

Working group about “Mindsets”

Merger with d.forumMeetup at SAP

AppHaus• More people get

trained• New focus: large

enterprises, face to face meetings

• Founded own group for exchange

• Google hangout calls

Meetup at Siemens

Tobias Haug LakshmanPachineela

SeshadriMaren Christin Müller

Andrea Anderson

DeepaIyer

2010 2016

10 companies150 companies10 change makers

400 change makers

Meetup at Daimler

April 14th & 15th in Eindhoven, Netherlands

33 peoplefrom 16

companies

Prototyping New Realities

Connecting Lean, Agile,

VP Design & Design

Thinking

Organizational Trans-

formation

Scaling Design

Thinking Delivery in an organization

Setting the Design

Thinking spirit

Main Topic Small Group Topics

MEETUP

Meetup report: https://experience.sap.com/basics/food-for-prototyping/

Aug 30th – Sept 1st, New York

Organization Models for DT

Skillsets of a Design Thinker

Mindsets of a Design Thinker

Meetup report: https://www.linkedin.com/pulse/design-business-20-new-season-thinking-large-hannah-lippe?trk=prof-post

WORKING

11 peoplefrom 4

companies

MINDSETS OF A DESIGN-MINDED INTRAPRENEUR

Why do we care about mindsets?

Generic mindsets described in context of design thinking fall short of what makes successful design-minded intrapreneurs in large businesses. A group of design-minded industry thought leaders created a joint manifesto describing what “mindset” enable a design-driven culture, and have been syndicated by others. These are documented.

Mindsets of a design-minded intrapreneur:

• Shamelessly human centered• Confidently iterative • Courageously committed• Respectful instigator• Business Aware

For any questions, contact Deepa Iyer (deepa.iyer@sap.com), NA Community Strategist, Design at Business

http://www.slideshare.net/DesignAtBusiness/design-at-business-conference-2016-report

CONFERENCE REPORT:

PHOTOS, VIDEOS, SLIDES:www.designatbusiness.com/datb16.html

November 22nd in Bangalore, India

MEETUP

Main Topic

Contact: lakshman.pachineela.seshadri@sap.com

15 peoplefrom 9

companies

Operating Model

Topics and Meetups in

2017

Subtopics

Design at Business India

Main topic

Mission of Design at Business

India

Measure success of DT

Sustainably adopt Design

Thinking

Group Challenges

December 9th in Moehringen, Germany

MEETUP

Meetup report: https://www.linkedin.com/pulse/design-business-visits-daimler-dr-daniel-biedermann?trk=prof-post

STELLA at Daimler

Best practice

Sync different

approachesinside the

organization

20 peoplefrom 8

companies

A book about creative spaces inside corporate environments with stories from

CREATIVE SPACE

DOWNLOADTHE BOOK:

https://goo.gl/forms/Pw01qfNcYAy0Ct0i1

2017: WORKING ON

THE FUTURE OF THE NETWORK

SOUNDING

In 2016, the Sounding Board was founded by community members from various companies (Microsoft, Nestlé, Philips, SAP, Siemens, Swisscom and Volkswagen). Their goal is to co-create the strategy and framework of the community, as well as to collect feedback in order to guide the community’s direction and focus. Next milestones are: setting a legal framework for cross-company projects, formulating a business case and creating a membership model.

BIG PICTUREMISSION: Accelerate Design Thinking as a people-centric innovation approach across large enterprises worldwide.

CONNECT SHARE LEARN CO-CREATE

GOALS:

ACTIVITIES:

We connect Design Thinkers from different with a similar maturity level face to face in a trusting environment.

We document, consolidate and share our company’s or co-created resources on specific topics (in public / the community / in a working group).

We teach each other relevant skills, and organize co-designed, high quality trainings sessions.

We co-create new approaches for our challenges by doing research, synthesizing results, and publishing a common point of view.

• Meetups• Conference• Partnerships• Contacts

• Company-related assets, e.g. presentations, talks

• Newly created assets, e.g. working groups or blog articles

• Cross-company trainings, e.g. coach camp

• Expert talks• Impact Week

• Sounding Board• Working Group

outcomes• Publishing projects, like

creative space book

PROGRAM 2017Topics & Projects

FACE TO FACE4 Meetups in Europe* (one per quarter) at Swisscom in March, Deutsche Telekom?, Royal Bank of Scotland?, Nestlé?, Microsoft?

4 Meetups in North America** in collaboration with DTX and Enterprise UX

4 Meetups in India*** at Fidelity or Walmart (Q1), Philips (Q2), Intuit (Q3), Siemens (Q4)

ONLINENew Website to facilitate networking and sharing

Outcomes:• Legal framework (co-created

by the sounding board)*• “Starter Package” for Hosts

and Working Groups• Shareable results from

working groups

SHARE LEARN CO-CREATECONNECT

Working Group Topics:• Skillset of a Design Thinker**• Organization model and set-

up for DT**• Adding value with DT in agile

development*• Organizational Prototyping*:

– Prototyping for processes

– Prototyping new realities: learning from failure

• Role of Design in the Digital Transformation*

+ your topics!

Projects:• Cross-company Coach Camp*• Hackathon***• Impact Week*• Expert Talks / Trainings• New Website for sharing and

collaboration**

* contact: Maren Christin Mueller** contact: Deepa Iyer*** contact: Lakshman Pachinaela Seshadri

HOW TO GET INVOLVEDCONNECT SHARE LEARN CO-CREATE

Join or host a Meetup in one of our regions

Lead a working group on a specific topic, or contribute to a group with your experience

Take part in or lead a project

Work with other community members in a group on shareable outcomes

Your action items:

Host a Meetup and/or propose your working group topic and drive it!Reach out to Deepa deepa.iyer@sap.com (North America) Maren maren.chrstin.mueller@sap.com (Europe)Lucky lakshman.pachineela.seshadri@sap.com (India)

Subscribe to our mailing list to receive updates about meetups, projects and working group leads via E-Mail under www.designatbusiness.com

© 2016 Design at Business

Concept & Text

Maren Christin Mueller, SAP

Ann-Sofie Ruf, SAP

Design

Hyun Lee, SAP

Photos

About Design at Business: Jason Terschueren, Berlin

Review 2016: Bas Griffioen; Maren Christin Mueller; Daniel Stolz; Graciela Arango

Other: private

This content is created for the Design at Business Community under Creative Commons License

Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0).

More information: https://creativecommons.org/licenses/by-nc-nd/4.0

MAREN CHRISTIN MUELLER

Design Community Strategist / EuropeSAP Design and Co-Innovation Center

maren.christin.mueller@sap.comhttps://de.linkedin.com/in/marencmueller

www.designatbusiness.com

https://www.linkedin.com/groups/6802824https://twitter.com/DesignAtBiz

https://www.facebook.com/designatbusiness/

DEEPA IYER

Design Community Strategist / North AmericaSAP Labs Palo Alto

deepa.iyer@sap.comhttps://www.linkedin.com/in/iyerdeepa/de

CONTACT