design assistance for the visitor folders · in the centre: 10 mm spine area covered by the flaps...
TRANSCRIPT
![Page 1: Design assistance for the visitor folders · In the centre: 10 mm spine Area covered by the flaps on the right side: from the right: 100 mm at the top and the bottom: 60 mm Diameter](https://reader034.vdocuments.us/reader034/viewer/2022042312/5edb5178ad6a402d66657a44/html5/thumbnails/1.jpg)
If you have any questions when having the creative designed, do not hesitate to contact our colleague: Anna Nagy ([email protected] +36 30 406 5581)
1. Inside creative
Printing parameters of the creative:
Trimming edge: 472 mm x 310 mm Bleed: +5 mm Safe zone: 452 mm x 290 mm In the centre: 10 mm spine Area covered by the flaps on the right side:
from the right: 100 mm at the top and the bottom: 60 mm
Diameter of the riveting and the hole: 7 mm Outer margin:
70 mm from the right side 17 mm from the top and the bottom
Printing parameters of a 1-page advertisement:
Trimming edge: 230 mm x 310 mm Bleed: +5 mm Safe zone: 210 mm x 290 mm
Visitors of the HVG Job Fair receive a colour-coded ”conference folder” specific to their professional domains upon arrival. With your creative advertisement placed inside these folders you can reach out to your primary target group specifically.
Advice on how to make a creative:
Place the most important texts, contact details and the QR code on the LEFT side
Use short, attention-grabbing blocks of texts
The required parameters of the file format for printing:
The format of the material must be composite CMYK. The text must be converted to curves. The material mustn’t contain spot colours; these must be
converted into CMYK. The ink limit cannot exceed 280% anywhere. Export quality: Press Quality.
Safe zone(452mm x 290 mm)
Bleed size(482 mm x 320 mm)
Trimmed size(472 mm x 310 mm) Area covered
by the flaps
Are
a cove
red
by th
e flap
s
Area covered by the flapsHole: 7mm diameter
Area covered by the flapsHole: 7mm diameter
Design assistance for the visitor folders
![Page 2: Design assistance for the visitor folders · In the centre: 10 mm spine Area covered by the flaps on the right side: from the right: 100 mm at the top and the bottom: 60 mm Diameter](https://reader034.vdocuments.us/reader034/viewer/2022042312/5edb5178ad6a402d66657a44/html5/thumbnails/2.jpg)
2. Back cover creative
Advice on how to make a creative:
Use as little text as possible and focus on grabbing visitors’ attention with colours and pictures.
Beside placing a creative ad on the back cover, we mark the direct route from the entrance to the stand of our key customer. If you have any questions during the design process, do not hesitate to contact our colleague.
The required parameters of the file format for printing:
We need to receive the material sized 220 mm x 45 mm with crop marks and a 5-5 mm bleed.
The format of the material must be composite CMYK. The text must be converted to curves. The material mustn’t contain spot colours; these must be
converted into CMYK. The ink limit cannot exceed 280% anywhere. Export quality: Press Quality.
If you have any questions when having the creative designed, do not hesitate to contact our colleague: Anna Nagy ([email protected] +36 30 406 5581)
AdvertisementHoleArea covered by elastic
Hole: 7 mm diameter Size of the advertisement (220 mm x 45 mm)
Design assistance for the visitor folders
![Page 3: Design assistance for the visitor folders · In the centre: 10 mm spine Area covered by the flaps on the right side: from the right: 100 mm at the top and the bottom: 60 mm Diameter](https://reader034.vdocuments.us/reader034/viewer/2022042312/5edb5178ad6a402d66657a44/html5/thumbnails/3.jpg)
3. A bookmark placed on the folders
Advice on how to make a creative:
Use as little text as possible and focus on grabbing visitors’ attention with colours and pictures.
Printing parameters of the creative:
Please take it into consideration when designing that only one side of the creative will be visible from the outside (the other side becomes visible only after opening the folder).
Maximum folded size: 4.5 cm x 16.5 cm Minimum folded size: 2.5 cm x 8 cm
You can reach out to your target group of the right professinal domain specifically with a bookmark placed on the folders.
The required parameters of the file format for printing:
The format of the material must be composite CMYK. The text must be converted to curves. The material mustn’t contain spot colours; these must be
converted into CMYK. The ink limit cannot exceed 280% anywhere. Export quality: Press Quality.
If you have any questions when having the creative designed, do not hesitate to contact our colleague: Anna Nagy ([email protected] +36 30 406 5581)
Design assistance for the visitor folders
![Page 4: Design assistance for the visitor folders · In the centre: 10 mm spine Area covered by the flaps on the right side: from the right: 100 mm at the top and the bottom: 60 mm Diameter](https://reader034.vdocuments.us/reader034/viewer/2022042312/5edb5178ad6a402d66657a44/html5/thumbnails/4.jpg)
You can reach out to your target group of the right professional domain specifically with a business card placed inside the folders.
4. Business card inside the folder
Advice on how to make a creative:
Use as little text as possible and focus on grabbing visitors’ attention with colours and pictures.
Printing parameters of the creative:
Please take it into consideration when designing that only one side of the creative will be visible after it having been placed into the folder (the other side becomes visible only after the card is removed from the folder).
Size of the business card: 90 mm x 40 mm
The required parameters of the file format for printing:
The format of the material must be composite CMYK. The text must be converted to curves. The material mustn’t contain spot colours; these must be
converted into CMYK. The ink limit cannot exceed 280% anywhere. Export quality: Press Quality.
If you have any questions when having the creative designed, do not hesitate to contact our colleague: Anna Nagy ([email protected] +36 30 406 5581)
Horizontal flap
Ver
tica
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Card
Design assistance for the visitor folders
![Page 5: Design assistance for the visitor folders · In the centre: 10 mm spine Area covered by the flaps on the right side: from the right: 100 mm at the top and the bottom: 60 mm Diameter](https://reader034.vdocuments.us/reader034/viewer/2022042312/5edb5178ad6a402d66657a44/html5/thumbnails/5.jpg)
If you have any questions when having the creative designed, do not hesitate to contact our colleague: Orsolya Canjavec ([email protected] +36-20-337-4383)
5. Gifts and fliers in the folders
Advice on what gifts to choose:
Take into consideration the size limitations of the folders: your gift must not exceed the folder’s height (1 cm) nor its A4 size.
We suggest opting for gifts which are long-lasting and useful for your target group, something which they will enjoy using in their everyday lives, such as a LED lamp, a bus pass holder, a pen, a refrigerator magnet or a keychain.
We will be receiving the gifts and fliers in the agreed amount in our office until the week before the event.
For a targeted reach of the visitors, our partners can choose to be present in the colour-coded folders with unique gifts, fliers and small surprises.
Design assistance for the visitor folders