design aspects mr.rajesh mirajker
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SAE SUPRASAE SUPRAdesign elementsdesign elements
SAE IndiaSAE India
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USPUSP
Layout PackageLayout Package
Proto BuildProto Build
PresentationPresentation
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11Where do you beginWhere do you begin
Development?Development?
Purpose / Target / ParametersPurpose / Target / Parameters
What is the USP ?What is the USP ?
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U S PU S P
What will make your carWhat will make your carstand apart ?stand apart ?
outout -- ofof-- thethe -- boxbox -- thinkingthinking
Innovation & IdeationInnovation & Ideation
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Early 1920s
Mid 1930s
Late 1950s
EvolutionEvolution
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InnovationInnovation
Mid 60s Lotus -
Pioneering monocoque body construction
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InnovationInnovation
Late 60s Lotus F1
Beginning of the winged era
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InnovationInnovation
Mid 70s Lotus F1 Many firsts
Beginning of Ground Effect , Composite Construction, Big Sponsorship funding
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InnovationInnovation
Late 70s Brabham-Alfa Fan Car
the reverse Hovercraft principle
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InnovationInnovation
Late 70s
The 6 wheelers March and Tyrell
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InnovationInnovation
Futuristic Innovation
Hubless wheels
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InnovationInnovation
Dallara -
Indycar aero
concept
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InnovationInnovation
Futuristic aero interpretations
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ConceptConcept Design IdeationDesign Ideation
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ConceptConcept Design IdeationDesign Ideation
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ConceptConcept Design IdeationDesign Ideation
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How do you start designing?How do you start designing?
Make Man adapt to machine ?Make Man adapt to machine ?
OrOr
build machine around Man?build machine around Man?
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TheThe SeatPackSeatPack
ComfortComfort
SafetySafety
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Human FactorsHuman Factors
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Human FactorsHuman Factors
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Layout PackageLayout PackageCentral to the design processCentral to the design process
Space planning and compositionSpace planning and composition
Definition of body envelope and panel configurationDefinition of body envelope and panel configuration
Human comfort and safetyHuman comfort and safety
Homologation and regulation complianceHomologation and regulation compliance Service and accessibilityService and accessibility
Manufacture and assemblyManufacture and assembly
Feasibility and costingFeasibility and costing
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Layout PackageLayout Packageother examplesother examples
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Proto BuildProto BuildProcessProcess
QualityQuality fit and finishfit and finish
Engineering ArtEngineering Art
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ProcessProcess Body volumesBody volumes
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ProcessProcess Body volumesBody volumes
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ProcessProcess PartsParts
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QualityQuality fit, finish & detailfit, finish & detail
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Engineering ArtEngineering Art
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PresentationPresentationBuilding Brand IdentityBuilding Brand Identity
Cult & PresentationCult & Presentation
Marketing & ReMarketing & Re--SourceSource
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Graphics & LiveryGraphics & Livery -- CultCult
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Brand MarketingBrand Marketing Sponsorship VisibilitySponsorship Visibility
Promoting Indian Identity and its contemporary culture
(Virtually) Selling Liquor and Beer
Selling an Airline
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FormulaFormula RacingRacing
A MultiA Multi Discipline ActivityDiscipline ActivityManagementManagement
Human ResourcesHuman Resources Team OrganizingTeam Organizing
DesignDesign
EngineeringEngineering
Visual CommunicationVisual Communication
Promotion MarketingPromotion Marketing