design and your bottom line

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and your bottom line Design

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Page 1: Design and Your Bottom Line

and your bottom line

Design

Page 2: Design and Your Bottom Line

What is a User Interface?Q

Page 3: Design and Your Bottom Line

Oh my!

ButtonsForms& Lists

Page 4: Design and Your Bottom Line

User Interface

API

Back End

Page 5: Design and Your Bottom Line

is the voiceless storyteller of your brand

Design

Page 6: Design and Your Bottom Line

Q Why UI,Why Now?

Page 7: Design and Your Bottom Line

Websites & Appsare how your customers will experienceyour company and ultimately you

Page 8: Design and Your Bottom Line

8

This train is only getting more crowded

Squeeze In

Page 9: Design and Your Bottom Line

Being heard is no longer a guarantee

Cacophony

Page 10: Design and Your Bottom Line

seemlessly delivers desired informationGood Design

Page 11: Design and Your Bottom Line

creates friction we don’t quickly forgetPoor Design

Page 12: Design and Your Bottom Line

tells users that you don’t give a s**t

Crap Design

Page 13: Design and Your Bottom Line

but despite all the gadgets,some of us know it’s looks that kill

Features Are Cool

Page 14: Design and Your Bottom Line

You’re judged faster than you could read this

50 Milliseconds

Page 15: Design and Your Bottom Line

Design is within your control

Here’s the Good News

Page 16: Design and Your Bottom Line

Q So, What DoWe Design?

Page 17: Design and Your Bottom Line

“ Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.”

Purpose

Page 18: Design and Your Bottom Line

Think about your website as if it is physical and emotional

Experiences

Page 19: Design and Your Bottom Line

Transfer your messages organicallyand they will be remembered

Stories

Page 20: Design and Your Bottom Line

The right community will be yourperpetual motion machine

Community

Page 21: Design and Your Bottom Line

It’s what they say about you after you’ve left the room

Brand Value

Page 22: Design and Your Bottom Line

Q Where Will WeEnd Up?

Page 23: Design and Your Bottom Line

Is about less, not moreGood Design

Page 24: Design and Your Bottom Line

Simplicitydoes not mean sparseness, it means clarity of intention

Page 25: Design and Your Bottom Line

59 Links

Page 26: Design and Your Bottom Line
Page 27: Design and Your Bottom Line

11 Links

Page 28: Design and Your Bottom Line
Page 29: Design and Your Bottom Line

Design / UX(Product)

Marketing

CustomerSupport

Page 30: Design and Your Bottom Line

Design / UX(Product)

Marketing

CustomerSupport

Page 31: Design and Your Bottom Line

Good DesignFosters LTV

Page 32: Design and Your Bottom Line

Advertising is the price you pay for boring

is the price that you will pay for being boringAdvertising

Page 33: Design and Your Bottom Line
Page 34: Design and Your Bottom Line

is the price that you will pay for being boring

affords you lots of black turtlenecksGreat Design

Page 35: Design and Your Bottom Line

Q Your BarebonesTakeaways

Page 36: Design and Your Bottom Line

Same as legal, medical, or accounting

SeekExpert Advice

Page 37: Design and Your Bottom Line

A single clear goal for every situation

EstablishFocus

Page 38: Design and Your Bottom Line

Not just more pages

BuildFlow

Page 39: Design and Your Bottom Line

Throw out whatever does notadd clear value

QuestionEverything