design and your bottom line
TRANSCRIPT
and your bottom line
Design
What is a User Interface?Q
Oh my!
ButtonsForms& Lists
User Interface
API
Back End
is the voiceless storyteller of your brand
Design
Q Why UI,Why Now?
Websites & Appsare how your customers will experienceyour company and ultimately you
8
This train is only getting more crowded
Squeeze In
Being heard is no longer a guarantee
Cacophony
seemlessly delivers desired informationGood Design
creates friction we don’t quickly forgetPoor Design
tells users that you don’t give a s**t
Crap Design
but despite all the gadgets,some of us know it’s looks that kill
Features Are Cool
You’re judged faster than you could read this
50 Milliseconds
Design is within your control
Here’s the Good News
Q So, What DoWe Design?
“ Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.”
Purpose
Think about your website as if it is physical and emotional
Experiences
Transfer your messages organicallyand they will be remembered
Stories
The right community will be yourperpetual motion machine
Community
It’s what they say about you after you’ve left the room
Brand Value
Q Where Will WeEnd Up?
Is about less, not moreGood Design
Simplicitydoes not mean sparseness, it means clarity of intention
59 Links
11 Links
Design / UX(Product)
Marketing
CustomerSupport
Design / UX(Product)
Marketing
CustomerSupport
Good DesignFosters LTV
Advertising is the price you pay for boring
is the price that you will pay for being boringAdvertising
is the price that you will pay for being boring
affords you lots of black turtlenecksGreat Design
Q Your BarebonesTakeaways
Same as legal, medical, or accounting
SeekExpert Advice
A single clear goal for every situation
EstablishFocus
Not just more pages
BuildFlow
Throw out whatever does notadd clear value
QuestionEverything