DESIGN AND DESIGN AND DESIGN AND DESIGN AND

ACCESS ACCESS ACCESS ACCESS

STATEMENTSTATEMENTSTATEMENTSTATEMENT

Proposed Proposed Proposed Proposed Extension to Extension to Extension to Extension to Food RetailFood RetailFood RetailFood Retail Store Store Store Store Central Park Drive, Central Park Drive, Central Park Drive, Central Park Drive,

Rugby CV23 0WERugby CV23 0WERugby CV23 0WERugby CV23 0WE

By DALKIN SCOTTON PARNERSHIP ARCHITECTS LIMITED.

For and on Behalf of ALDI STORES LIMITED (Atherstone)

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ContentContentContentContent PagePagePagePage

Introduction 2222

ALDI Stores Limited 3333

National Planning Policy – Key design points 4444

Use, Location, Site and SurroundingsUse, Location, Site and SurroundingsUse, Location, Site and SurroundingsUse, Location, Site and Surroundings 6666

Amount (Development Density)Amount (Development Density)Amount (Development Density)Amount (Development Density) 8888

Layout, AccessibiliLayout, AccessibiliLayout, AccessibiliLayout, Accessibilitttty and Design Princy and Design Princy and Design Princy and Design Principles, iples, iples, iples, 8888

Scale, viability, CScale, viability, CScale, viability, CScale, viability, Coooonsnsnsnstraints and Requirements traints and Requirements traints and Requirements traints and Requirements 8888

LandLandLandLandsssscaping and Outdoor Spacescaping and Outdoor Spacescaping and Outdoor Spacescaping and Outdoor Spaces 9999

AppearanceAppearanceAppearanceAppearance and Development Proposals and Development Proposals and Development Proposals and Development Proposals 10101010

Access, Site Movement and Transport LinksAccess, Site Movement and Transport LinksAccess, Site Movement and Transport LinksAccess, Site Movement and Transport Links 10101010

Energy Efficiency Energy Efficiency Energy Efficiency Energy Efficiency 11111111

Waste ManagementWaste ManagementWaste ManagementWaste Management 12121212

Secured By DesignSecured By DesignSecured By DesignSecured By Design 13131313

SummarySummarySummarySummary 14141414

APPENDICES APPENDICES APPENDICES APPENDICES

� Reduced planning drawings submitted with the application for reference only.Reduced planning drawings submitted with the application for reference only.Reduced planning drawings submitted with the application for reference only.Reduced planning drawings submitted with the application for reference only.

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Planning Application fPlanning Application fPlanning Application fPlanning Application for or or or aaaan extension to ann extension to ann extension to ann extension to an A1 fo A1 fo A1 fo A1 food retail store od retail store od retail store od retail store –––– with associated parking and with associated parking and with associated parking and with associated parking and

landscaping.landscaping.landscaping.landscaping.

Trafford Park, Ipsley Street, RedditcTrafford Park, Ipsley Street, RedditcTrafford Park, Ipsley Street, RedditcTrafford Park, Ipsley Street, Redditchhhh

By DALKIN SCOTTON PARNERSHIP ARCHITECTS LIMITED.

For and on Behalf of ALDI STORES LIMITED (Atherstone)

This information has been produced by ‘Dalkin Scotton Partnership Architects Limited’ for and on behalf

of ‘ALDI Stores Limited’ to accompany the planning application in conjunction with planning design

policies and objectives. For further information on Dalkin Scotton Partnership Architects Limited please

visit www.dsparchitects.comwww.dsparchitects.comwww.dsparchitects.comwww.dsparchitects.com

The purpose of this design statement is to provide supporting information on design principles and

concepts by which the full impact of the proposals on the character and appearance of the area can be

judged, a tangible link for those interested in the development of the site, between the technical

assessment of constraints and the best scenario design response to them. This statement includes a

written description and justification of the planning application, photographs, maps and drawings to

further illustrate our proposals.

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Aldi – an abbreviation of Albrecht Discount – is one of the world’s leading grocery retailers. From

opening its first stores in Rhur Valley over 50 years ago Aldi has built up a network of more than 5,000

stores in Europe, the USA and Australia. It is a network that has been developing in the UK since 1990

and the Company now operates over 377 stores throughout the UK.

The Company has achieved and sustained this growth by its adherence to a single minded company

philosophy of offering its customers a carefully selected range of high quality, own label products at

heavily discounted prices and by guaranteeing these discounted prices week in week out. This unique

retailing concept gives customer’s unrivalled value for money in grocery shopping.

An Aldi store only meets a proportion of customers convenience needs and is not a competitor to large

food stores. Aldi stores do not sell lottery tickets, cigarettes, newspapers, magazines, stationery or

pharmaceutical goods. Nor do the stores offer butchery, fishmonger, greengrocery service or other

concessions as is frequently found in larger stores. As a result, Aldi does not compete directly with the

specialist food shops, newsagents or durable goods in the local vicinity and also offers linked trip car-

parking facilities which in most cases provide valued additional parking for local centre shops with a two

hour maximum stay ‘parking eye’ facility.

An Aldi store is a modest scale supermarket which principally fulfils a neighbourhood shopping role as

well as attracting car borne customers from the surrounding area. Aldi’s customers generally use other

shops and stores as well as Aldi in order to fulfil their grocery shopping needs. Aldi is, therefore,

complementary to the existing pattern of trading both in existing shopping centres and local vicinity.

Aldi’s fruit and vegetables are locally sourced wherever possible (they are one of very few retailers in the

UK who do this). They also have very clear annual programmes developed with plant suppliers to source

UK grown plants for their horticultural products.

The layout of an Aldi store is eminently practical. Its design reflects the Company philosophy of offering

unrivalled value for money through cost effective management as can be seen on entering the stores.

There is no unnecessary expenditure on elaborate shop fittings, with the resultant savings being reflected

in low prices. Merchandise is sensibly displayed in specially designed cases to eliminate stocking time and

allow easy and efficient re-stocking.

Store managers and assistants are carefully trained to give fast and courteous service at cash and debit

card checkouts and are multi-tasked to carry out stock replenishment and other duties.

Efficiencies across the entire operation from supplier to retail store together with a carefully selected

range of produce lines allow Aldi to sell quality goods at low prices and operate on much smaller margins

than other food stores.

Aldi’s existing stores operate the following opening hours: 9.00am – 8.00pm Monday – Friday. Saturday

opening is from 8.30am – 8pm and Sunday opening from 10.00am – 4.00pm. Given the nature of the sites

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surroundings the current opening times and to give ALDI flexibility in the future Aldi are applying for 8am

– 10pm Monday-Saturday and six hours between 10am – 5pm on Sundays.

National Planning PolicyNational Planning PolicyNational Planning PolicyNational Planning Policy

Based on the adopted Local Plan and other policy documents we have incorporated the following key

points into our design process and supporting documents which has also been enhanced with comments

made by Planning and Regeneration, Urban design, Highways and transport.

Key Design PointsKey Design PointsKey Design PointsKey Design Points

� Minimal impact

� Maximum site potential

� Need for development and improvement

� To include and enhance Local vernacular/setting/content and character features.

� Site location and variety of built form

� Provide a strong visible entrance and positive identity.

� Adequate parking and transport provision

� Provide a welcoming and attractive environment

� Promote Accessibility, allow ease of movement and ensure good connectivity.

� Limit local disruption

� Incorporate environmental features and promote sustainable development.

� To provide and promote safe and secure places in accordance with ‘Secure by design’

� Encourage a variety of choice and promote social and economic interaction.

� To enhance the quality of the site and surroundings.

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Use, Location,Use, Location,Use, Location,Use, Location, Site and Surroundings Site and Surroundings Site and Surroundings Site and Surroundings

The site located off Central Park Drive, near the A426 Leicester Road between Rugby and the M6 J1.

The locality is a recent development and the site is bounded by a hotel, vacant retail unit, industrial and

distribution units, commercial offices and modern housing developments. These developments utilise a

wide range of materials including grey and silver cladding panels, metal roofs, buff and red brick and tiled

roofs.

Site and Site and Site and Site and Local Vernacular PhotographsLocal Vernacular PhotographsLocal Vernacular PhotographsLocal Vernacular Photographs

Adjacent Retail Units with residential units above.

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Adjacent Hotel

Adjacent Dwellings

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Existing Aldi Store

Amount (Development Density)Amount (Development Density)Amount (Development Density)Amount (Development Density)

Site development area Site development area Site development area Site development area 8600860086008600 sq m. sq m. sq m. sq m.

Overall Building SizeOverall Building SizeOverall Building SizeOverall Building Size 1351351351350000 sq m. sq m. sq m. sq m.

Retail SizeRetail SizeRetail SizeRetail Size 999955550000 sq m. sq m. sq m. sq m.

StorageStorageStorageStorage Size Size Size Size 400400400400 sq m. sq m. sq m. sq m.

Layout, Accessibility and Layout, Accessibility and Layout, Accessibility and Layout, Accessibility and Design PrinciplesDesign PrinciplesDesign PrinciplesDesign Principles

During our design process we have explored a number of feasibilities, conducted site investigations,

internal surveys and reports which outline a number of both positive and negative planning design

proposals, with reference made to transport, planning and flood risk assessments, land surveys and

studies, we have utilised this information to deliver our best response in terms of position, layout and

access.

Scale, Viability, Constraints and RScale, Viability, Constraints and RScale, Viability, Constraints and RScale, Viability, Constraints and Requirementsequirementsequirementsequirements

Our initial brief and design has developed incorporating suggestions from the Planning department, Urban

design and highway department these also include.

� Balanced, sustainable approach to economic development

� Re-use of brown field site.

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� Recognise the challenge of social inclusion.

� Site location appropriate in terms of the sequential approach.

� The accessibility by sustainable modes of transport

� Site access arrangements

� Car-parking provision and availability

� Traffic generation

� Junction capacity

� Energy Efficiency and renewable energy use.

� Whole life value approach.

� Active frontages

Landscaping and Outdoor SpacesLandscaping and Outdoor SpacesLandscaping and Outdoor SpacesLandscaping and Outdoor Spaces

Hard landscapingHard landscapingHard landscapingHard landscaping

There will be a number of different surfaces within the development subject to planning permission

consisting of Conservation pavoirs (as shown above), to be used at the entrance to the store and around

the front elevation. These have a smooth ground surface and have a quality appearance. The main car

park and pavements will be tarmac, with flush transitions from road to footpath for disabled people and

hardwearing brushed concrete surface will be used for the loading bay area. The site will also contain

stainless steel bollards around the entrance (shown above) a selection of boundary fence materials and

pedestrian footways.

Soft LandscapingSoft LandscapingSoft LandscapingSoft Landscaping

Although at this stage the planting scheme has not been finalised, any existing established landscaping will

be retained wherever possible, the new locations for planting have been identified on the development

site plan. Landscaping will be used to soften the building profile to the front and back of the store.

The planting scheme will comprise of a variety of different plants to create interest and diversity. They

will be selected for their robustness and ease of maintenance as well as their visual appeal. All landscaped

areas receive a generous layer of bark chippings which not only inhibit weed growth but also trap

moisture to avoid the plants from drying out.

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The car park will have tree and shrub planting to all boundaries to add interest. The species selected will

be robust but not too dense as to impair lines of sight for security and traffic mobility.

Photographs of typical predominantly ever green planting species at all Aldi stores.

Appearance and DevelopmentAppearance and DevelopmentAppearance and DevelopmentAppearance and Development Proposals Proposals Proposals Proposals Please refer to the planning application drawings for Elevations and appearance.

Over the years Aldi have changed their design philosophy in order to reflect the importance now given

to good design in government planning policy and to consolidate the image of the company as an

innovative, high quality retailer. Aldi’s building design is now more flexible in its approach, seeking to

achieve an appropriate compromise between the retention of corporate identity and trading profile, the

desire to create stimulating modern buildings and the need to recognise local architectural heritage,

conservation and environmental design.

Taking into account the above constraints and design information we have produced a scheme

incorporating effective low maintenance fixed boundary landscaping and car parking that we are confident

will fit into the surrounding area taking important references from adjoining and surrounding buildings.

AccessAccessAccessAccess, Site Movement and Transport Links, Site Movement and Transport Links, Site Movement and Transport Links, Site Movement and Transport Links

Please refer to the planning drawings for access and highway layout.

The inclusion of undercover cycle storage and locking facilities for employees, customers and visitors to

the development are included in the design proposals whereby ALDI Stores actively promote cycling to

work initiatives.

The proposed store is easily accessible by foot with the locality of pedestrian footways controlled

crossings and such facilities to provide safe and convenient access into and around the site.

The proposal is within close proximity of existing bus stops, easily accessible by store customers and

represents a viable alternative to the private car for trips to the development.

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Our proposals are well within the parking provision maximum standards, and can be controlled using

time limits and restrictions if required using a ‘parking eye’ facility which records each vehicles number

plate on entry into the site.

Total Number of carTotal Number of carTotal Number of carTotal Number of car----parking spaces parking spaces parking spaces parking spaces ---- 106106106106 including including including including 8888 disabledisabledisabledisabled spacesd spacesd spacesd spaces and 11 Parent and child spaces and 11 Parent and child spaces and 11 Parent and child spaces and 11 Parent and child spaces....

All Aldi Entrance doors are automatic to aid with level access and clear manifestation for visually

impaired customers, the store incorporates wide aisles and turning areas, disabled toilet facilities and a

well lit environment all in accordance with the DDA regulations.

Energy Efficiency,Energy Efficiency,Energy Efficiency,Energy Efficiency, Renewable Energy Renewable Energy Renewable Energy Renewable Energy and Recycling and Recycling and Recycling and Recycling

To ensure a high quality appearance over the long term and to minimise maintenance costs, Aldi use

good quality materials on external and internal components of their buildings. The design of the building

also takes into account security requirements under the ‘Secured by Design’ initiative and already meets

high standards of energy efficiency.

ALDI ALDI ALDI ALDI Planning for TomorrowPlanning for TomorrowPlanning for TomorrowPlanning for Tomorrow

ALDI play an important part in today’s local business community – and they also have a responsibility to

plan for a role in the wider community of tomorrow.

Aldi areAldi areAldi areAldi are committed to responsible energy usagecommitted to responsible energy usagecommitted to responsible energy usagecommitted to responsible energy usage

Aldi only use environmentally friendly, energy efficient freezers and lighting. Currently being developed

into new and existing stores are heat recovery systems from the freezer condensers which provide

almost the entire store heating provision from wasted machinery heat.

Aldi’s regional distribution centres have been set up across the UK to supply 60-70 stores only – this

minimises the amount of road travel meaning a lower carbon footprint compared with other

supermarket retailers.

Aldi work with suppliers to move deliveries from road to rail wherever possible, Aldi’s new generation of

store are constructed with a delivery ramp, sheltered canopy and dock leveller system which means

products can be unloaded by drivers without any external activity such as forklift trucks, cages or scissor

lifts. The back of the vehicle is at floor level for the driver to unload a specific store delivery, pre-selected

on pallets into a dedicated warehouse area at a specific time usually just prior to the store opening. The

store staff can then stock the store when operationally convenient or when the product is required on

the sales floor. This efficient technique requires no dedicated warehouse staff and ensures a quick turn

round of the delivery vehicle resulting in time, energy and cost savings which are crucial and in turn

passed onto customers in the form of heavily discounted prices.

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WasteWasteWasteWaste

ALDI have no plastic wrappers around the outside of their packages. This saves 2000 tonnes of plastic

per year. All of Aldi’s fresh produce is supplied in returnable produce crates - saving around 5000 tonnes

of plastic per year. All lemonade, soft drinks and bread can be transported in the same crates reducing

the requirement of varying crate sizes and storage.

Aldi have also always charged for their carrier bags further reducing plastic waste, as people tend not to

use as many.

All card and paper is compacted on site and returned in the Aldi delivery vehicles to the distribution

centre at Atherstone to be recycled and has been from day one. This practice reduces the vehicles miles

involved in waste recycling.

Out of date fruit, vegetables and bread products are returned on the same vehicle and held at the centre.

These are collected on a weekly basis and taken to the local composter plant.

Developing can produce significant amounts of waste as a result of the construction process and the

activities of their future occupants. The Government has set challenging targets for the recovery and

recycling of waste to ensure the requirements of the European Landfill Directive are met, and to help

achieve this landfill tax is set to continue to rise. To maintain profitability it makes sense therefore to

consider ways of reducing waste in construction.

There are two main areas to be considered when constructing new developments. Firstly, it is important

to ensure that the layout and design of the development will facilitate good waste management by its

future occupants and, secondly, that construction and demolition waste is minimised, recycled and re-

used where possible.

Where existing building are to be demolished ALDI promote the re-use of crushed hardcore for the new

development relieving the requirement for excessive road haulage for both removal and delivery of new

hardcore.

Whilst separate skips could be supplied on site for various materials for recycling - effective management

and control of handling/loading of skips to avoid wastage or contamination - together with additional

costs related to economies of scale movement - equipment rentals - and supplier costs outweigh the

convenience of using mixed waste skips, and utilising the waste movement operatives expertise and local

facilities for sorting all the viable materials for recycling.

Aldi’s current Waste operative operates a local waste transfer facility - enabling them to recycle more

materials through sorting and storage facilities at the recycling unit - reducing overall vehicle movements

to ultimate destinations for recycled / land filled materials - operating Proximity Principal to best effect.

Site purchases are optimized to minimise wastage - with, wherever possible, suppliers utilised to remove

any recyclable off cuts as part of returns policies. Utilising the waste contractors expertise to ensure the

maximum remaining recyclables is removed. Waste contractors inform us (based on environment agency

returns) of estimated recycling quantities of - 35-40% of input waste is segregated as inert materials for

re-use (soil/hardcore / etc.), 10% as cardboard/paper, 10% as wood, 5% as plastics, 5% as metals.

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Secured By Design (ACPO)Secured By Design (ACPO)Secured By Design (ACPO)Secured By Design (ACPO)

We are continuing to involve the crime prevention initiatives team which we already implement a range

of design aspects to make the stores a more secure shopping environment both inside the store and

outside in the surrounding area.

Including ‘Secured by design’ we have found the concept to be a cost effective way of ensuring security is

maintained in the development as well as providing public reassurance and significantly reducing the

chances of a person becoming a victim of crime.

A commitment by ALDI to producing quality and efficiency in the safest possible environment for their

customers whilst ensuring the long term integrity of the premises.

The concept of The concept of The concept of The concept of ‘‘‘‘Secured by DesignSecured by DesignSecured by DesignSecured by Design’’’’

Secured by Design is a police initiative to encourage the building industry to adopt crime prevention

measures in the design of developments to assist in reducing the opportunity for crime and the fear of

crime, creating a safer and more secure environment.

Good design must be the aim of all those involved in the development process and should be encouraged

everywhere. Current government planning policy strongly supports this principle and makes clear that

community safety is an integral part of the design agenda. Planning Policy Guidance note 3 (PPG3) calls

upon local planning authorities to:

Promote design and layouts which are safe and take account of public health, crime prevention and

community safety considerations..

Prevention firmly establishes this subject within the planning process and identifies Secured by Design as a

successful model.

In addition to the requirements of planning legislation and guidance, local authorities (and the other

bodies within each local Community Safety Partnership) have a wider responsibility under Section 17 of

the Crime and Disorder Act 1998 to consider the crime and disorder implications of all their activities,

and to do all that they can to reduce opportunities for crime and fear of crime in the exercise of their

functions. Developers and their designers and advisers need to be aware of this.

It underlines the importance of natural surveillance and designing routes that are overlooked and busy so

that the design of layouts can make a major contribution to both the prevention of crime and reducing

the fear of crime.

The reduction of crime and the fear of crime are key objectives of Secured by Design, which are in

accord with the aim of the ODPM guidance to put more emphasis on people and communities. Busy

movement routes provide informal control by citizens and a heightened sense of safety. Through the

introduction of appropriate design features that facilitate natural surveillance and create a sense of

ownership and responsibility for every part of the development, criminal and anti-social behaviour within

the curtilage or grounds can be deterred. These design features include secure visible, open vehicle

parking, adequate lighting of communal areas, fostering a sense of ownership of the local environment,

control of access to individual and common curtilages, defensible space, and landscape design supporting

natural surveillance and safety.

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SummarySummarySummarySummary

The selection and design of this development has been carefully prepared taking into account government

planning guidance, relevant policy in the development plan, suggestions made by the planning officers,

urban design and highways and transport of the council and our own experience in designing attractive

schemes for challenging and important sites.

The sensitivity of this site demands an appropriate response; we have set out in this statement to

illustrate some of our principle objectives in delivering this response. We are confident that this scheme

will integrate, taking important references from the existing building, local vicinity and built form found.

The new store is intended to create a unified visual composition that will integrate and complement the

existing environment, providing an active site frontage, attractive and diverse landscaping and facilities to

enhance the local environment.

We have sought to create a scheme which achieves an appropriate mix of old and new styles with

modern detailing and we are therefore confident that this scheme will provide an attractive addition to

the surrounding area.