Designs Against ATM crime

Design Against Crime Socially Responsive Design and Innovation Hub Central Saint Martins Camden CouncilLink NCRRoyal Bank of Scotland

Context: Drop a stop aims to ‘nudge’ commuters using the most congested tube stations in London Borough of Camden to walk to the closest less congested station to commence their tube journey. The hope is that having experienced walking between stations they may chose to do so more often. To relieve pressure on the tube and improve commuters health.

Project: Design Against Crime Camden Council and MA Communication Design students used statistical info to map the problem and the feasibility of the ‘nudge’ proposal. To assist commuters in making this choice a series of maps were created that show the quickest and most amenable walking routes between targeted stations

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Design Role: For each of the targeted congested stations walking routes were identified to provide quick, safe and amenable/enjoyable alternatives to the tube lines between the station and all other station stops linked to it.

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