Design Advocacies

From Form Follows Function to End-User Experience

Aims and Objectives

To understand the non-technical concerns and values of design students and designers

To appreciate the different dimensions in design

To have an overview of major design movements and trends

Design of the Times

Find out the best design since 1880, and present your result

Design of the Times

Think of a ‘good design’ that came into existence no earlier than 1880

Write down your choice on the worksheet as provided

Pass your worksheet to the one next to you On the sheet just passed on to you, repeat

the action above until all the four blanks are filled

What is good?

Design of the Times

Pass on the completed sheet to the next one

Now you have 4 good designs as perceived by you and your group members

Select one from the list, try to think about and write down the reasons why these designs are considered good by the others

Why is it good?

Design of the Times

From the 20 designs, discuss and vote for ONE design that the entire group agree to be the best

among all that has both engineering and design merits

If the chosen item is a product genre, try to identify the most outstanding product in this category

Design of the Times

Give a brief presentation on your group’s decision What qualify the design to be good? What are the priorities of your group’s

consideration? Is it an unanimous result?

Design of the Times

Different producers may have similar values regarding design: “If it sells, swell.”

Different people have different values regarding design: Good looking (Aesthetics) Works well (Usability and Functionalities) New (Novelty) Different (Distinction) Trendy (Style) Satisfying (Symbolic Meaning)

Design Movements and Trends

Design Movements and Trends

Dominant beliefs and tastes of the times Shaped by cultural, socio-economic,

technological and contingent forces Coupled with thinking and development in

literature, art, architecture, philosophy, etc. Unconscious design tendency Conscious adherence for peer and

professional recognition Cycles, recurrence, revival

Design amidst the Times

We will compress the history of modern design into 3 phases

Modify your good design to suit the periods

Produce poster presentations for your designs

Design amidst the Times

For the product that your group has just selected, produce a design that fits into the ornamentation period

Design amidst the Times

For the same product genre, produce another design that fits into the era of modernism

Design amidst the Times

For the same product genre, produce another design that fits into the era of postmodernism