description of the project: kilometer for africa

www.sports-for-good.org

A Project by:Darko Pavic


Kilometers for Kilometers for AfricaAfrica#kmforAfrica

www.sports-for-good.orgThe Project

Collect Donations for Nice View Village in Kenia (e.g. for School- and Preschool equipment) run by Project Schwarz-Weiß e.V.

www.sports-for-good.orgNice View Village

The Project Schwarz-Weiß e.V., is one of the most acknowledged charitable association, that is dedicated to children in need in Africa.From the vacation on the south coast of Kenia, it became a life’s work for the family Dürr from Ingstetten. 1997 the Association was establishedTill today the association has in Kenya:

Built two Children’s Villages Opened Schools and Preschools Hospital Sports Complex Farm and Carpentry

www.sports-for-good.orgAbout me

Born in 1972, engineer by profession.I live in Schlangen near Paderborn.

I was an unathletic, overweight smoker, until I decided to change my life.

I started running and lost weight – I’ve changed my life completely.

I have lost over 30 kg, and don’t smoke for years now.

Till today I’ve run 3 Marathons, many Half marathons and various smaller races.

www.sports-for-good.orgThe Intentions

The Project is starting at 01.05.2017 The target is

To get1 Euro Donation pro Sponsor, for every Kilometer I run. The Project Finish is at 04.03.2018 with the participation at

the Kilimanjaro Marathon. After that the Nice View Village will be visited, to hand over

the total Donation, in a symbolic way (however, donated will be directly).


Planned km-range ca. 2 500: 01.05.2017 until 04.03.2018, ca. 40 Weeks x ca. 50 km per

week= 2.000 Trainings-Kilometer + 500 km in competetive races

The Intentions

www.sports-for-good.orgThe Rules

The km will be officially measured by Garmin and published on Garmin Connect.The passed km will be added up every Week (or more often) and published through all of the marketing channels.The Sponsors will donate at the end the total sum directly to Projekt Schwarz Weiß Kenia Hilfe e.V. in Germany (Donation receipt can be issued)


I will personally bear all travel expenses.The participation in the Marathon and all other races will be privately financed by me.The first Sponsor is my own family.

With that is already atthe start of the Projectca. 2500€, surely donated.

The Rules

www.sports-for-good.orgPlanned Competitions

07.05. Wings of Life, Dubai, UAE18.06. “Urban Trail”, Bochum, Germany05.08. Half marathon, Rostock, Germany27.08. Blankenser Heldenlauf, Half marathon, Hamburg, Germany 17.09. Tegernseelauf, Half marathon, Tegernsee, Germany25.09. Berlin Marathon, Germany08.10. Zagreb Marathon, Zagreb, Croatia21.10. Teutolauf, Lengerich, Germany31.12. Silvesterlauf Werl-Soest, Germany09.02.18 RAK Half marathon, RAK, UAE04.03.18 Kilimanjaro Marathon, Tanzania

www.sports-for-good.orgMarketing Campaign

Title “Km for Africa”

Motto: “More running – to make more Children happier” “With every km 1 € more for Children in Africa” “I run for Children in Africa”

Hashtags #kmforAfrica #kmforchildren #runforafrica


Project page will be published on www.aktiv-mit-spass.de (in German), www.laufschuhe-auf-reisen.de (in German) and www.sports-for-good.org (in English).Every webpage will also have a “Thermometer announcement”, to display the Status of the Kilometers that I already run.On every page will be regularly reported about the Project.


An Article per week or every second week will be published at www.aktiv-mit-spass.de. A Video as Vlog will be published every 2 Weeks. It will be posted on the social networks daily. The publications will be shared on the social networks.

www.sports-for-good.orgSocial Networks

Facebook page and Twitter “Aktiv mit Spass” Link all texts from the Blog and other pages Daily posts about the Project (indirectly or directly) resp. about running,

nutrition, reducing weight .... Facebook Darko Pavic AMS Profile

Sharing everything from the FB-Page (or reversed)Our own Facebook Groups:

Sharing everything from FB-Page and FB-Profile Additional thematic posts such as about the weight loss

Other FB-groups A post per week about the status of the Project (with a direct reference) Regularly thematic related posts

You Tube Every 1 or 2 weeks there will be published a Vlog (Video, 2-4 Min) about

the Project In all of the other Videos will be placed hints about the Project.

LinkedIn Several texts about the Project

www.sports-for-good.orgThe Sponsors Mentioning

The Sponsors will be mentioned on every Page that describes the Project.In the Posts/Texts with the direct connections to the Project, the Sponsors will be mentioned by name.In the indirect Posts will be named some, or none of the Sponsors.Sponsors will be listed in the end title of the Projects Vlog.In the Videos with the direct references all of the Sponsors will be mentioned by name, resp. listed in the end title.Sponsors will be mentioned on the T-shirts of the runners (will be used in Training and in the official race).

www.sports-for-good.orgHomepage: www.aktiv-mit-spass.de

Average per Month: Sessions: 24.600 / Users: 14.000 / Page views: 30.500

www.sports-for-good.orgHomepage: www.aktiv-mit-spass.de

www.sports-for-good.orgFacebook

Name Freunde/Fans/Mitglieder Reichweite

Facebook-Profile

Darko Pavic AMS 964 964Facebookseiten

Aktiv mit Spaß 4900 5200

Welt der Spiritualität 123000 700000

Sports for Good 504 100Facebook-Gruppen (eigene)

Ich bereite mich auf einen Marathon vor 822 822

Was esse ich wenn ich abnehmen will 10526 10526

Abnehmen egal wie 30535 30535Facebook-Gruppen (andere)

Laufjunkies 11559 11559

Facebooks Lauffreunde 11729 11729

Laufen l Joggen l Walken l Running - gesund & sportlich Leben 2849 2849

Die Marathonläufer (Marathonies) 4419 4419

Gesamt 771703

www.sports-for-good.orgInstagram/Twitter/LinkedIn

Name Freunde/Fans/Mitglieder Reichweite

Instagram

Aktiv mit Spass (@aktivmitspass) 210 50

Run with Darko (@runwithdarko) 290 100Twitter

Aktiv mt Spass (@aktivmitspass) 361 100

Run with Darko (@runwithdarko) 285 80

Name Connections

Reichweite

LinkedIn Profile 1675

www.sports-for-good.orgYoutube

Name Abonenntenstreaming-Minuten

pro Monat

Youtube

Aktiv mit Spass 378 13.000

Streaming time

Video views

www.sports-for-good.orgBenefits for Sponsors

Promo-Campaign for a constant time period of 10 Months through many Marketing-Channels.All of the Publications remain to exist for an indefinite period of time. (Multiple) reach to a very wide Public – Total coverage per Publication in the moment of the Publication > 700.000 According to the usual market terms Total costs of such Promo-Campaign would be > 100.000 €Expected Costs of the Campaign 2.000 - 3.000 €All costs can be Tax deductible, since the donation receipt can be issued


Thank you for your attention.