description of all metrics - adobe® inc.via “analytics” link from dps portal. dps app is...

DPS Baseline Analytics

Description of all metrics

Shikha Bhargava, Sr. Product Manager, Adobe, Digital Publishing Suite

March, 2014


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Introduction ...................................................................................................................................................................... 4 Application Info ............................................................................................................................................................... 4

App First Time Launches .............................................................................................................................................................. 4 Launches ............................................................................................................................................................................................... 5

Folios .................................................................................................................................................................................... 5 All Downloads .................................................................................................................................................................................... 6 Individual Downloads..................................................................................................................................................................... 6 All Purchases ...................................................................................................................................................................................... 7 Individual Purchases ....................................................................................................................................................................... 7 Total Time spent ............................................................................................................................................................................... 8 Social Shares ....................................................................................................................................................................................... 8 Unique Readers ................................................................................................................................................................................. 8 Sessions ................................................................................................................................................................................................. 9 Time spent per reader .................................................................................................................................................................... 9 Average sessions per reader........................................................................................................................................................ 9

Articles ................................................................................................................................................................................ 9 Content Views .................................................................................................................................................................................... 9 Edit Views ............................................................................................................................................................................................ 9 Ad Views ............................................................................................................................................................................................. 10 Videos .................................................................................................................................................................................................. 10 All Overlays ....................................................................................................................................................................................... 11 Individual Overlays ........................................................................................................................................................................ 11 Total Time Spent ............................................................................................................................................................................. 12 Social Shares ..................................................................................................................................................................................... 12 Visits ..................................................................................................................................................................................................... 12 Unique Visitors ................................................................................................................................................................................ 12

Mobile ................................................................................................................................................................................ 13 Devices ................................................................................................................................................................................................ 13 Operating System ........................................................................................................................................................................... 13

Standard Audience ....................................................................................................................................................... 14 Brief Overview ................................................................................................................................................................................. 14 Accumulated Readers ................................................................................................................................................................... 16 Accumulated Sessions .................................................................................................................................................................. 17 Accumulated Time Spent Per Reader .................................................................................................................................... 17 Accumulated Sessions Per Reader .......................................................................................................................................... 18

Change History ............................................................................................................................................................... 19


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Changes for R30 .............................................................................................................................................................................. 19 Changes for R29 .............................................................................................................................................................................. 19

FAQ ..................................................................................................................................................................................... 19


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Introduction

DPS has launched new and improved Baseline Analytics on DPS Portal. This can be accessed

via “Analytics” link from DPS Portal.

DPS app is already tagged for analytics, so as soon as the DPS app is created the analytics

function starts collecting the data. DPS publishers can view various reports on the Baseline

Analytics Portal (including the Standard Audience reports) and can also export data.

Here are the various report categories in the Base Analytics Portal:

In the sections below, there are details on each report category.

Application Info

Reports in this category displays information about the digital publication app, such as how

many the number of times the application was installed or launched.

App First Time Launches

This report shows the of number of first time launches of the app after installation.

Note: your app store will tell you how many installs of your app there has been. This metric

only counts first time launch.


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Launches

This report shows the number of times the app has been started.

Folios

Reports in this category display information about visitor activity at the issue level of the

digital content, more specifically purchase and download.


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All Downloads

This report shows all downloads for all issues in the publication.

• Download Started: Shows number of times a download starts.

• Download Completed: Shows the number of times the download was completed.

• Download Errors: Shows the number of times a folio had a failed download attempt.

• Download Cancelled: Shows the number of times a folio download was cancelled by

the end user.

Individual Downloads

This report shows all downloads for a specific folio over time:

• Download started: Shows the number of times the download was started.

• Download Completed: Shows the number of times the download was completed.

• Download Errors: Shows the number of times a folio had a failed download attempt.

• Download Cancelled: Shows the number of times a folio download was cancelled by

the end user.


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All Purchases

This report shows all purchases for all issues in the publication.

• Purchase starts: shows the number of times a purchase process was started.

• Purchased: shows the number of times the purchase was completed.

Individual Purchases

This report shows all purchases for a specific folio over time.

• Purchase starts: shows the number of times a purchase process was started.

• Purchased: shows the number of times the purchase was completed.


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Total Time spent

Shows Total Time spent by the reader in the folio.

Social Shares

Shows number of times a certain article in a folio has been shared.

Unique Readers

Counts number of unique readers that are entitled to the folio, downloaded it and opened it

at least once. This is a equivalent of Standard Audience - Accumulated Readers report,

without the accumulation period being applied.


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Sessions

Count number of visits to the folio by readers that are entitled to the folio, downloaded it

and opened it at least once. This is a equivalent of Standard Audience - Accumulated

Sessions report, without the accumulation period being applied.

Time spent per reader

Counts the average time spent per reader in the folio by readers that are entitled to the

folio, downloaded it and opened it at least once. This is a equivalent of Standard Audience -

Accumulated Time spent per reader report, without the accumulation period being applied.

Average sessions per reader

Counts average sessions per reader in the folio by readers that are entitled to the folio,

downloaded it and opened it at least once. This is a equivalent of Standard Audience -

Accumulated Average sessions per reader report, without the accumulation period being

applied.

Articles

This section shows reports at the Article level.

Content Views

This report shows the number of times an end user views ads or articles.

Edit Views

This report shows the number of times an end user views an editorial article.


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Ad Views

This report shows the number of times a user views each ad. Note: this only counts articles

that are designated as an ad (article property "Advertisement" is checked). It does not

count ads that are within articles not designated as an ad (for example, if the third page of

an article is a full-page ad, the Ad View metric will not currently count views of this).

Videos

This report shows number of times video overlays are started in an article of a specific folio.


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All Overlays

This report shows the number of times all overlays are started / stopped reported by

overlay type.

Individual Overlays

This report shows number of times each overlay per folio is started/stopped.


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Total Time Spent

Shows total time spent in the article of a specific folio.

Social Shares

Shows number of times an article is shared.

Visits

Shows number of sessions /visits to an article of a specific folio.

Unique Visitors

Shows number of unique visitors to an article of a specific folio.


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Mobile

Shows App First time Launches, Download Completed and Content Views reports by Devices

and Operating System.

Devices

Shows App First time Launches, Download Completed and Content Views reports by Mobile

Devices.

Operating System

Shows App First time Launches, Download Completed and Content Views reports by Mobile

Operating System.


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Standard Audience

Brief Overview

1) Publishers can log into DPS Portal and click Analytics on the left navigation to access

the Standard Audience metrics. In order to view any of the Standard Audience

Metrics for any Issue, Accumulation Settings must be completed for those Issues.

2) It’s extremely important for the publishers to set correct settings. Once these

settings are saved and report is generation is complete, then the publisher cannot

update the settings. Here are the required Accumulation Settings for an Issue:

a. Audience Accumulation Start Date

b. Publish Frequency

3) Here is some additional information on Accumulation settings:

a. Once the Accumulation Settings are saved for an Issue, if the Issue’s

Accumulation period is in the past and the report status is “Completed”, then

the Accumulation Settings cannot be updated.

b. If the Issue is currently in the Accumulation Period, then Accumulation

Settings can be updated.

c. If the Accumulation period is ending before the folio is published, then an

error will be displayed.

4) Once the Accumulation settings are set, publishers can then view any of the four

Standard Audience reports. The start date and end date for the metrics data will be


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derived from the Issue Accumulation Settings. Each of the Standard Audience

Report:

a. Allows a publisher to select the Issue.

b. Shows a chart along with a table with data per day.

c. Shows the Publish Frequency.

d. Shows the status of the report. Here are the two possible status of the report:

i. Completed: A report status is “Completed” when all the data for the

metric is collected and the accumulation period has ended. Here is a

view of an Accumulated Readers report that shows a completed status.

For a report that is in “Completed” status, the Accumulation Settings

cannot be edited.

ii. Pending: A report is “Pending” when the Issue is still in the

Accumulation Period and the data is being collected every day. Here is


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a view of an Accumulated Readers report that shows a Pending status.

e. Allows a publisher to export data.

Here is the desciption of four Standard Audience Metrics:

Accumulated Readers

Shows total “unique” readers that are entitled to the folio, have downloaded the folio and

opened it at least once.

The report shows:

1) Total readers accumulated during the accumulation period (shown above the chart).

2) Chart and data table shows total readers per day during the accumulation period.


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Accumulated Sessions

Shows total sessions i.e. visits by readers that are entitled to the folio, have downloaded the

folio and opened it at least once.

The report shows:

1) Total sessions accumulated during the accumulation period (shown above the chart).

2) Chart and data table shows total sessions per day during the accumulation period.

Accumulated Time Spent Per Reader

Shows average time spent in the folio per reader that is entitled to the folio, has

downloaded the folio and opened it at least once.

The report shows:

1) Average Time Spent Per Reader during the accumulation period (shown above the

chart).


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2) Chart and data table shows average Time Spent Per Reader per day during the

accumulation period.

Accumulated Sessions Per Reader

Shows average sessions per reader that is entitled to the folio, has downloaded the folio and

opened it at least once.

The report shows:

1) Average Sessions Per Reader during the accumulation period (shown above the

chart).

2) Chart and data table shows average Sessions Per Reader per day during the

accumulation period.


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For more details on Standard Audience methodology refer to the Methodology document:

http://www.adobe.com/go/mpa-standard-metrics/

Change History

Changes for R30 • Accumulation settings now support “Special Issues” where publishers can set

Accumulation Start Date and Accumulation End Date. Changes for R29

• New Base Analytics HTML Portal Launched

FAQ

1. Why does the sum of Download Completed, Download Errors and Download

cancelled is different from Download Started?

There could be 3 causes for this:

• User starts to download folio A ('Download Started' event is sent for folio A). Before the current download ends, user starts to download folio B. In this case, another 'Download Started' event is sent for folio B, but folio A will remain in 'Download Paused' state without reaching a final Download state (Completed/Errors/Cancelled). Only if the user will tap again on the folio A, the download will be resumed (following this scenario, user can start simultaneously several download, only the last download will reach a final download state).

• User will start the download in the current day, but the final download state will be send in the next day. In this case, if the selected interval ends today, then the report will not contain the final Download state.

• If the user has opt-in dialog enabled, it can select 'Don't Allow' tracking after the download starts and before the download will reach a final state. In this case, the events will not be sent.

http://www.adobe.com/go/mpa-standard-metrics/

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