Describing Your Business …

OverviewWhy ?- To avoid big

mistakes.- To counterbalance

your emotions.- To make sure

everyone's on the same page.

- To develop a game plan.

- To raise capital.

When ?- Seek collaboration

for a business.- Start or Change

Business.

What ?- Communication

Tools with management.

- Business Controll (Business Direction).

- Proposal.

Components

1.Business Strategy

2.Business Objective

3.Business

Model

4.Business

Plan

1/2.Business

Model

1/2.Business Objective

3.Business Strategy

4.Business

Plan

The Relationship

“Key PartnersWho are our key partners ?

Key Activities

What are our key activities to produce value ?

Value Proposition

What value do we offer to customer ?

Customer Relationship

How do we retain our customer ?

Customer Segments

For whom are we creating value ? The one who buy our product / service.

Key Resources

What do we have to produce value ?

Channels

How do we deliver the value ?

Cost Structure

What important cost should we spend ?

Revenue Streams

For what value are our customers really willing to pay ?

Business Model Canvas

“The Strategy Diamond

Arena

VehiclesStaging

Differentiators

Economic Logic

Arena : Where will we be active ?- Product Categories ? - Channels ? - Market Segments ? - Geographic areas ? - Core Technologies ?

Staging : What will be our sequence of Moves ? - Speed of Expansion ?- Sequence of initiatives ?

Economic Logic : Where returns will be obtained ? - Lowest Cost through scale

advantages ?- Lowest Cost through

scope and replication advantages ?

- Premium prices due to unmatchable service ?

- Premium prices due to proprietary product features ?

Differentiators : How will we win ?- Image ? - Customization ? - Price ? - Styling ? - Product reliability ? - Speed to Market ?

Vehicles : How will we get there ?- Internal Development ? - Joint Ventures ? - Licensing ? - Alliances ? - Merger or Acquisitions ?

“Business Plan Components1. Executive Summary2. Business Description3. Market Strategies4. Competitive Analysis5. Design and Development Plan6. Operation and Management Plan7. Financial Plan

CasesLet’s have discussions

Mitra Adi Perkasa (MAP)Helping for Entering New Market

1

“Key Partners- Mall & Shopping

Avenue- Product Owner

(Company)- Logistic Services

Key Activities

- Marketing & Business Development Research

- Product Sales

Value Proposition

Business Development Services

Customer Relationship

- MAP Integrated Card.

- Availability on Mall.

Customer Segments

- Company who need help to expand Business in Indonesia.

Key Resources

- Solid Management of Business (People)

- Network of Business

- Solid System (Business Framework/Best Practice)

Channels

- MAP Network

Cost Structure

Business LicenseMarketing & Advertising

Revenue Streams

Profit SharingProduct Sales

In Canvas

“The Strategy

Arena

VehiclesStaging

Differentiators

Economic Logic

Arena : Where will we be active ?- Indonesia Area- Import Products

Staging : What will be our sequence of Moves ? - Product License- Product Sales

Economic Logic : Where returns will be obtained ? - Premium Prices

Differentiators : How will we win ?- MAP Network

Vehicles : How will we get there ?- High Capital (Solid Investor)

Google Growth by AcquisitionSustain competitiveness

2

In CanvasKey Partners✓ Engineers

Community.✓ Free Service

Subscriber.✓ Hardware &

Network Provider.

✓ Mobile Phone Manufacturer.

Key Activities

✓ Research & Development.

✓ Content Management.

Value Proposition

✓ Integrated Advertising Platform.

✓ License of Mobile Operating System (Android).

✓ Google Marketplace (Google Play).

Customer Relationship

✓ Update technology (Innovation)

✓ Long term agreement with manufacturer.

✓ Community Approach.

Customer Segments

✓ Premium Subscriber.

✓ Advertiser.✓ Mobile Phone

Buyer.✓ Mobile

Application Producer / Developer.

Key Resources

✓ Google Ecosystem.

✓ Hardware Infrastructure.

✓ Content.

Channels

✓ Online Google Platform.

Cost Structure

✓ Research & Development Cost✓ Advertising & Promotion

Revenue Streams

✓ Advertising✓ Subscription fees✓ Licensing

Google✓ Sergey Brin, Google's co-founder and president

of technology. "Video is a great medium for advertising,“

✓ Google announced Google Video on January 5,2006

✓ Google planned on a pay-per-view service for its users to watch copyrighted videos through partnerships with TV companies., but that was eventually scrapped and it allowed users to upload their own videos for others to see.

✓ Google paid $1.65 billion to the YouTube owners for acquisition.

Youtube✓ Website was started in Nov 2005✓ It allowed users to upload their own videos

for other to see – the same concept that Google Video was aiming for.

✓ As of a July 16, 2006 survey, 100 million clips were viewed daily with an additional 65,000 videos uploaded per 24 hours. It has an average of 20 million visitors clicking onto the website each month.

Share of Visits (2006) :❑ YouTube: 45.46%❑ MySpace Videos:

22.99%❑ Google Video:

10.25%❑ Yahoo! Video: 6.06%❑ MSN Video: 5.92%

“The Strategy

Arena

VehiclesStaging

Differentiators

Economic Logic

Arena : Where will we be active ?- Internet Environment

SolutionStaging : What will be our sequence of Moves ? - Integration of Google Product

Economic Logic : Where returns will be obtained ? - High Volume of

Transaction

Differentiators : How will we win ?- Brand- Speed to Market- Worldwide- High Accuracy Targeted

Ads

Vehicles : How will we get there ?- Acquisition- Technology Research &

Development

Aftermath of acquisition

2016

1 billion active users, 4 billion video views/day, 300 hours video uploaded/minute, 4.2 billion net ad global revenue (2015), contribution 6% of Google total revenue.

Blue Bird CaseInnovate or die

3

In CanvasKey Partners✓ Driver.

Key Activities

✓ Asset Maintenance.

✓ Service Delivery

Value Proposition

✓ Taxi Transportation Service

Customer Relationship

✓ Availability.✓ Call

Reservation.

Customer Segments

✓ Big City.✓ Worker.

Key Resources

✓ Car (Asset).

Channels

✓ Direct Sales through driver.

Cost Structure

✓ Driver ✓ Asset (taxi)

Revenue Streams

✓ Service Fee

“The Strategy

Arena

VehiclesStaging

Differentiators

Economic Logic

Arena : Where will we be active ?- Transaction Service

Staging : What will be our sequence of Moves ? - Increase Quality of service to better pay- Invest on asset to increase transaction

Economic Logic : Where returns will be obtained ? - High Volume of

Transaction

Differentiators : How will we win ?- Brand- High Quality of Service- Higher Coverage

Vehicles : How will we get there ?- Capital Market- Investor

In Canvas (Sharing)Key Partners✓ Driver.✓ Vehicles.

Key Activities

✓ Research & Development Application.

✓ Partner-Benefit Management.

Value Proposition

✓ Data/Information Service

Customer Relationship

✓ Online Reservation.

Customer Segments

✓ Big City.✓ Worker.

Key Resources

✓ System

Channels

✓ Online.

Cost Structure

✓ Driver ✓ System, Research & Development

Revenue Streams

✓ Service Fee

“The Strategy

Arena

VehiclesStaging

Differentiators

Economic Logic

Arena : Where will we be active ?- Data Transportation Service

Staging : What will be our sequence of Moves ? - Subsidy of Driver- Increase Product Category- Get higher volume

Economic Logic : Where returns will be obtained ? - High Volume of

Transaction

Differentiators : How will we win ?- Online System- Low Cost

Vehicles : How will we get there ?- Economic Sharing

Indonesia : Battlefield of E-CommerceAttractiveness of Emerging Market

4

JD vs AlibabaChina Expansion

Blibli vs MatahariMallBettle of Online Mall

Tokopedia vs Bukalapak

Marketplace War

Hatur Nuhun!Gugun