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ek G

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hair

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dmire

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man

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mer

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volv

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essi

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igna

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rtifi

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esid

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esto

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epre

sent

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mer

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stat

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vest

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soci

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gent

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chel

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ree

in C

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roll

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ILa

ngua

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glis

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arrie

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dau

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grap

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Der

ek G

ilber

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Test

imon

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erek

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ages

all

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tails

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a re

al e

stat

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ansa

ctio

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In a

ddit

ion

, he

is v

ery

proa

ctiv

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nev

er h

ad t

o ca

ll h

im a

nd

he

alw

ays

calle

d m

e fi

rst

and

kept

me

info

rmed

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iqu

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war

ds

�"D

erek

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in-d

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kn

owle

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met

ropo

litan

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oen

ix m

arke

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lus

he

anal

yzes

pro

pert

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inve

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oin

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vie

w. T

hes

e fa

ctor

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ere

cru

cial

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hel

pin

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e lo

cate

pro

fita

ble

deal

s.�

Ber

nar

d U

sser

y

�"D

erek

Fle

xed

wel

l wh

en o

ur

hom

e fe

ll ou

t of

esc

row

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dy w

as a

wes

ome.

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enjo

yed

wor

kin

g w

ith

Der

ek�s

Tea

m.�

Ch

eryl

an

d Jo

se A

yala

�"D

erek

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best

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ltor

we

ever

had

! H

e is

gre

at t

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ork

wit

h!�

Jef

f an

d Je

nn

ifer

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hn

son

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not

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ask

man

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esti

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as k

ept

abre

ast

acro

ssco

un

try.

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her

e w

ere

tim

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th

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t h

e sh

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hav

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en o

ff o

r re

stin

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e w

as w

orki

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on

my

beh

alf.

�

�"D

erek

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ust

look

ing

to m

ake

a co

mm

issi

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e en

cou

rage

d m

e to

hav

e th

e pa

tien

ce t

o fi

nd

the

righ

t pr

oper

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nd

stee

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me

away

fro

m le

sser

dea

ls. T

his

kin

d of

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tegr

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ard

to f

ind.

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ern

ard

Uss

ery

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s I'

m a

fou

r ti

me

hom

e bu

yer/

build

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ith

him

I r

ecei

ved

serv

ice

I do

n't

bel

ieve

was

de

fin

ed in

Rea

lty

sch

ool.

His

you

thfu

l app

eara

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ecei

vin

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his

per

form

ance

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lo

okin

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rwar

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him

han

dlin

g m

y ne

xt p

rope

rty.

� B

ren

da J

arre

tt

Key

Goa

ls�

PRIC

ING

�yo

ur h

ome

at th

e pr

oper

ty�s

fair

mar

ket v

alue

.

�TIM

ING

�in

the

desi

red

time

perio

d.

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NV

EN

IEN

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�se

lling

your

hom

e w

ith

the

leas

t am

ount

of i

ncon

veni

ence

.

24Po

int A

ctio

n Pl

anM

y O

bjec

tive

s A

re t

he

Follo

win

g:

1. T

o as

sist i

n ge

tting

as

man

y qu

alifi

ed b

uyer

s as p

ossi

ble

into

you

r hom

e un

til it

is so

ld.

2. T

o co

mm

unic

ate

to y

ou w

eekl

y th

e re

sults

of o

ur a

ctiv

ities

. 3.

To

assis

t you

in n

egot

iatin

g th

e hi

ghes

t dol

lar v

alue

� b

etw

een

you

and

the

buye

r.

The

Follo

win

g A

re t

he

Ste

ps I

Tak

e to

Get

a H

ome

Sol

d �

th

e �P

ro-A

ctiv

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ppro

ach

�:

1. E

xpos

e to

ove

r 40,

000

real

est

ate

prof

essi

onal

s with

the

max

imum

(6) p

hoto

s, V

irtu

al T

our,

and

a

com

plet

e an

d ac

cura

te li

stin

gpl

aced

in th

e M

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Pric

e yo

ur h

ome

com

petit

ivel

y �

to o

pen

the

mar

ket v

s. na

rrow

ing

the

mar

ket.

3. P

rom

ote

your

hom

e at

the

com

pany

sale

s m

eetin

g.

4. D

evel

op a

list

of f

eatu

res o

f you

r hom

e fo

r the

Bro

kers

to u

se w

ith th

eir p

oten

tial b

uyer

s. 5.

Mai

l/Em

ail a

feat

ures

she

et to

the

top

50 a

gent

s in

the

mar

ketp

lace

for t

heir

pote

ntia

l buy

ers.

6. S

ugge

st &

adv

ise a

s to

any

chan

ges y

ou m

ay w

ant t

o m

ake

in y

our p

rope

rty to

mak

e it

mor

e sa

leab

le.

7. C

onst

antly

upd

ate

you

as to

any

cha

nges

in th

e m

arke

tpla

ce.

8. P

rosp

ect 4

hou

rs p

er d

ay a

nd ta

lk to

30-

40 p

eopl

e pe

r day

look

ing

for p

oten

tial b

uyer

s. 9.

Con

tact

ove

r the

nex

t sev

en d

ays �

my

buye

r lea

ds, s

pher

e of

influ

ence

and

pas

t clie

nts o

r the

ir re

ferra

ls an

d pr

ospe

ctiv

e bu

yers

.

cont

inue

d10

. Exc

lusi

vesi

gn ri

der w

ith T

oll F

ree

num

ber t

hat a

llow

s m

e to

cap

ture

eac

h an

d ev

ery

calle

r �ju

st tr

y it

your

self.

11. E

mai

l Mar

ketin

gof

you

r hom

e to

ove

r 500

loca

l & n

atio

nal R

ealto

rs.

12. D

irec

t mai

l mar

ketin

gof

you

r hom

e to

you

r nei

ghbo

rs.

13. P

hoto

Incl

usio

n &

Int

erne

t Mar

ketin

gon

nat

iona

lly e

xpos

ed w

ebsi

tes:

ww

w.R

ealto

r.com

, w

ww

.Kel

lerW

illia

ms.c

om, w

ww

.cra

igsl

ist.c

om, w

ww

.Der

ek-G

ilber

t.com

14. A

dd a

dditi

onal

exp

osur

e th

roug

h a

prof

essio

nal s

ign,

aud

io to

urs,

and

lock

-box

15. P

rovi

de e

ffect

ive

buye

r tra

ckin

g sy

stem

s for

effi

cien

t sal

esfo

llow

up.

16

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neve

r pos

sibl

e pr

e-qu

alify

the

pros

pect

ive

buye

rs.

17. K

eep

you

awar

e of

the

vario

us m

etho

ds o

f fin

anci

ng th

at a

buy

er m

ight

wan

t to

use.

18

. Whe

n po

ssib

le h

ave

the

coop

erat

ing

Brok

er in

the

area

tour

you

r hom

e.

19. F

ollo

w-u

p on

the

sale

speo

ple

who

hav

e sh

own

your

hom

e �

for t

heir

feed

back

and

resp

onse

. 20

. Ass

ist y

ou in

arra

ngin

g in

terim

fina

ncin

g �

if n

eces

sary

. 21

. Rep

rese

nt y

ou o

n al

l offe

r pre

sent

atio

ns �

to a

ssur

e yo

u in

neg

otia

ting

the

best

pos

sible

pric

e an

d te

rms.

22. H

andl

e al

l the

follo

w-u

p up

on a

con

tract

bei

ng a

ccep

ted

� a

ll m

ortg

age,

title

and

oth

er c

losi

ng

proc

edur

es.

23. P

erso

nal c

oach

ing

or p

repa

ring

your

hom

e fo

r top

dol

lar s

ale.

24. D

eliv

er y

our c

heck

at t

he c

losi

ng.

Mar

ketin

g Y

our H

ome

�In

put y

our l

istin

g to

MLS

. �

Inst

all n

atio

nally

reco

gniz

ed si

gn.

�Pr

ovid

e in

form

atio

n fli

ers.

�Pr

icin

g G

uida

nce.

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epar

e A

dver

tisin

g.

�V

irtua

l Tou

rs w

hen

Req

uest

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ive

Feed

back

on

show

ings

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Rev

iew

con

tract

s and

repr

esen

t you

in

nego

tiatio

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�G

uida

nce

in st

agin

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ur p

rope

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�Tr

ack

Buy

er L

eads

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ompl

ete

all r

epai

rs a

nd c

lean

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��S

tage

� yo

ur h

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to b

e ap

peal

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ide

valu

able

s (al

so p

resc

riptio

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eep

mar

ketin

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form

atio

n ou

t for

pr

ospe

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yers

.�

Cal

l me

if in

form

atio

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dep

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Leav

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emis

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r sho

win

gs.

�C

all m

e w

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ny q

uest

ions

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Ref

er fr

iend

s and

acq

uain

tanc

es w

ho

mig

ht b

e in

tere

sted

in y

our p

rope

rty.

�R

efus

e to

dis

cuss

term

s with

pr

ospe

ctiv

e bu

yers

or t

heir

agen

ts.

Age

ntC

lient

Our

Res

pect

ive

Dut

ies

Wha

t You

Do

& D

on�t

Con

trol

Selle

r C

ontr

ols:

�Pr

oper

ty C

ondi

tion

�A

vaila

bilit

y fo

r Sh

owin

g �

Pric

e �

Hom

e W

arra

nty

Selle

r D

oesn

�t C

ontr

ol:

�C

ompe

titio

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Buy

er�s

or

Selle

r�s M

arke

t�

Inte

rest

Rat

es�

Whe

n T

he P

erfe

ct B

uyer

W

alks

Thr

u D

oor

Pric

ing

Mis

conc

eptio

nsIt

is v

ery

impo

rtant

to p

rice

your

pro

perty

at c

ompe

titiv

e m

arke

t val

ue a

t the

si

gnin

g of

the

listin

g ag

reem

ent.

His

toric

ally

, you

r firs

t off

eris

usu

ally

you

r be

st o

ffer.

Buy

ers

& S

elle

rs D

eter

min

e V

alue

The

valu

e of

you

r pro

perty

is d

eter

min

ed b

y w

hat a

BU

YER

is w

illing

to p

ay a

nd a

SEL

LER

is w

illing

to a

ccep

t in

toda

y�s

mar

ket.

Buye

rs m

ake

thei

r pric

ing

deci

sion

bas

ed o

n co

mpa

ring

your

pro

perty

to o

ther

pro

perty

SO

LD in

you

r are

a.

WH

ATYO

U

PAID

WH

ATAN

OTH

ERAG

ENT

SAYS

WH

ATYO

U

NEE

D

WH

ATYO

U

WAN

T

CO

STTO

REB

UIL

DTO

DAY

WH

ATYO

UR

NEI

GH

BO

RSA

YS

Hom

e W

arra

nty

Plan

sH

ome

war

rant

y pl

ansg

o a

long

way

to a

llevi

ate

som

e

risks

and

con

cern

s. F

or a

mod

est p

rice,

the

selle

r can

pro

vide

to th

e bu

yer a

one

yea

r war

rant

y co

verin

g sp

ecifi

ed h

eatin

g,

plum

bing

, ele

ctric

al, w

ater

hea

ter o

r app

lianc

e br

eakd

owns

.

Cov

erag

e un

der m

ost p

lans

com

men

ces a

t clo

sing

. In

all

case

s, th

ere

are

impo

rtant

lim

itatio

ns a

nd e

xclu

sion

s

(exa

mpl

e: a

pplia

nces

/sys

tem

s mus

t be

oper

ativ

e at

com

men

cem

ent o

f cov

erag

e).

Selli

ng P

rice

Vs.

Tim

ing

�Ti

min

g is

ext

rem

ely

impo

rtant

in th

e re

al e

stat

e m

arke

t.�

A p

rope

rty a

ttrac

ts th

e m

ost a

ctiv

ity fr

om th

e re

al e

stat

e co

mm

unity

and

po

tent

ial b

uyer

s w

hen

it is

firs

t lis

ted.

�It

has t

he g

reat

est o

ppor

tuni

ty to

sell

whe

n it

is n

ew o

n th

e m

arke

t.

WEE

KS O

N M

AR

KET

A C T I V I T Y

1

2

3

4

5

6

7

8

Prep

arin

g Fo

r The

Off

er

�A

CC

EPTA

NC

E.Si

gned

by

all p

artie

s, da

ted,

del

iver

ed�

con

grat

ulat

ions

, yo

u�re

on

your

way

to h

avin

g yo

ur p

rope

rty so

ld!

�R

EJEC

TIO

N.U

ncon

ditio

nal�

unf

ortu

nate

ly, y

our h

ome

is st

ill o

n th

e m

arke

t.

�C

OU

NTE

R O

FFER

.Any

cha

nge

to th

e co

ntra

ct

cons

titut

es a

cou

nter

offe

r. Y

ou a

re n

ow in

the

rene

gotia

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