Derby’s Pride Parkwas a contami-nated brownfieldsite 20 years ago.

An industrial wasteland,dominated by an old gas-works and disfigured by asprawl of railway sidings, itwas a blight on the city.

Today the same 300-acreestate is the business hub.Kick-started with fundingunder the UK’s old CityChallenge regeneration pro-gramme, the project wonthe support of key busi-nesses – one of the first ten-ants being Derby CountyFootball Club which built anew stadium there.

It has taken two decadesfor the city, situated in Eng-land’s Midlands, to get tothis stage. But many in thelocal business communitybelieve there is a need foranother ambitious urbanregeneration effort – thistime in the Georgian heartof the city.

While all cities grapplewith the fallout from cutsto public services and job

losses across the economy,Derby believes it can usethe UK’s present malaise topress home its attractionsas a place to do business.

“We are doing more nowthan we’ve ever done,” saysAdam Wilkinson, chiefexecutive of Derby CityCouncil. “We think it’simportant that we are ped-alling much faster at thistime, so we have the edgeto be ready to attract thosenew investors.”

Derby, with a populationof 240,000 is smaller thanNottingham or Sheffield,but it is keen to competewith those centres. It hasgood transport links, isclose to East Midlands Air-port, the UK’s leader forfreight, and is 90 minutesby train from London.

In the past decade, it cre-ated 3,200 private sectorjobs – one of the few citiesin the UK which saw a netgrowth in private sectoremployment, mostly in realestate and business serv-ices.

Over the same period, thecity lost 4,200 manufactur-ing jobs but that was halfthe national rate, underlin-ing the resilience of thelocal economy.

Rolls-Royce, which has itscivil aerospace headquar-ters in the city, is its largestcompany with 12,000

employees. Indeed, Derby isunusual in the UK in hav-ing a private-sector com-pany as the largestemployer, rather than thelocal council.

It is calculated that one inseven people in work inDerby works for Rolls. Butthe city has other big man-ufacturing concerns. It haslong been the centre of theUK’s rail engineering busi-ness.

Just south of the city,Toyota has a large carplant, employing 2,800.

“Engineering has a kindof status here,” says TonyWalker, deputy managingdirector of Toyota Derby.

“People appreciate work-ing in engineering and man-ufacturing and there is atradition of training andlearning engineering andmanufacturing skills. It’s anattractive place to be, witha tradition of good labourrelations, and harmoniousmanagement.”

Derby’s is a globalisedeconomy, exporting moreper capita than any other

city outside London andsouth-east England. Thepresence of these bigadvanced manufacturinggroups means the city alsoboasts much higher averageincomes than elsewhere.

The football team maynot yet have recreated itsglory days under managerBrian Clough in the 1970s,when it won a clutch of sil-verware. But it was thestrength of the local econ-omy, and the evidentwealth that exists in thecity, that prompted TomGlick, president and chiefexecutive, to create a groupof fellow US investors totake over the club in 2008.

“We looked at more than20 clubs,” he says during aninterview in one of the sta-dium’s function roomsbefore a recent homematch.

“Derby had a great sup-port base, and this wonder-ful facility. But this is aneconomy that can underpinthe bright future of thisclub – the householdincome, the export base, thestrength of some of thelocal companies.

“We saw a football clubthat had a solid base and abright future.”

It was much the sameanalysis that promptedWestfield, the Australianshopping centre developer,

to choose Derby to set upits first UK centre – a £340minvestment that opened in2007.

“Westfield created 3,000jobs overnight. It was agame-changer, and the aimis always to get people tospend their money hererather than somewhereelse,” says John Forkin,chief executive of Market-ing Derby, which has thetask of promoting the cityto potential investors.

In a bid to increase theavailability of office spacefor potential new investorsin the city centre, the coun-cil has put aside £10m topump-prime key construc-tions works, where eitherbanks are unwilling to lendor where the developers hadheld back.

This month, the firstspeculation property devel-opment in 20 years is duefor completion.

The city is also pressingfor an enterprise zone.

Having failed to secureanything under the firstround of the government’sRegional Growth Fund jobcreation scheme, it was thismonth awarded £40m, partof which is to be used on acampus development nextto the vast Rolls-Royceindustrial facility.

Working hard to stay aheadThe city wants topress home itsattractions asa place to dobusiness, says JohnMurray Brown

Business Guide toDERBYFINANCIAL TIMES SPECIAL REPORT | Tuesday November 15 2011

www.ft.com/derby­2011 | twitter.com/ftreports

More than a manufacturing centre: the £11m Quad arts centre has given the city the cultural hub it sorely needed ­ Page 4

‘There is a traditionof training andlearning . . .engineering skills’

Continued on Page 2

InsideEconomyDerby is morethan trainsand aircraftengines –it is whereLara CroftwasdesignedPage 2

InvestmentCity centre offices arein short supply as thepoor economic outlookis putting developmentson hold Page 2

DerbyshireStately homes rubshoulders with moredown­to­earthattractions on Derby’sdoorstep Page 4

LeisureCity of festivalshas plenty tooffer insport,shopping,heritage,entertainment, theatre andmusicPage 4

RailindustryCluster has all pointscovered, in spite ofworries over jobs atBombardier Page 6

SkillsBusiness is engagingmore closely witheducation Page 7

ServicesThe local economy’sreal driver protectsagainst job losses inmanufacturing Page 8

CompanyprofilesRolls­Royce,Page 7;Clock­makerSmithofDerby,Page 8

2 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011 3

ContributorsJohn Murray BrownMidlands Correspondent

Andrew BoundsNorth of EnglandCorrespondent

William HallFT Contributor

Jill GalloneFeatures Editor,Derby Telegraph

Nigel PowlsonEntertainments Editor,Derby Telegraph

Andrew BaxterCommissioning Editor

Steven BirdDesigner

Andy MearsPicture Editor

For advertising details,contact: Jim Swarbrickon +44 (0)207 775 6220.email jim.swarbrick@ft.comor your usual FinancialTimes representative

Derby is different.And that is borneout by the eco-nomic statistics.

Today the most strikingdifference from other UKcities is that Derby, evenafter the expansion of pub-lic services seen during theLabour years, still has a pri-vate-sector company as itsbiggest employer.

Rolls-Royce – or Royce’sas locals prefer to call thecompany – directly employs12,000. Derby city council, ifteachers and other schoolsstaff are included, has apayroll of 11,000.

Indeed, because of thepresence of Rolls, alongwith the train manufactur-ing unit of Canadian multi-national Bombardier and

Toyota’s UK car plant, thecity has about 10 per cent ofits workforce engaged inadvanced manufacturing.

This compares with 1.2per cent for the rest of UKbarring Northern Ireland,according to a 2010 study bythe Centre for Cities think-tank.

In Derby, companieswith more than 200employees provide 41per cent of employ-ment.

The presence oflarge multina-tionals is thereason itexports moreper head ofpopulation,and has theh i g h e s ta v e r a g eearningsof any UKcity outsideLondon andsouth-east England.

The manufac-turing base

owes as much to history asgeography. Derby’s pre-emi-nence can be traced to theearly 18th century, whenthe city had the first water-powered silk mill in the UK,which is now a world herit-age centre.

The railway engineeringhub dates from the late

19th century, andtoday the city boastsone of the largestclusters of rail com-panies in the world– comprising some230 enterprises mak-

ing locomotives, roll-ing stock, and pro-viding logistics

and IT serv-ices to

railwayopera-t o r sw o r l d -

wide.R o l l s - R o y c e

looked at anumber of citieswhen it decided

to move out ofits originalM a n c h e s t e rfactory. The

assistance of

the Derby Borough Develop-ment Committee – as thelocal authority was thencalled – was a key attrac-tion according to CharlesRolls, in his speech openingthe Derby works on July 91908.

Toyota found the presentday city council equallyattentive to its needs whenit set up in 1992. TonyWalker, deputy managingdirector, recalls the “warmwelcome . . . and the verygood package” the Japanesecompany secured whendeciding to base its assem-bly plant at a 600-acre sitesouth of the city.

“Rather than competition[for skills], I think you setup a virtuous spiral,” saysMr Walker of the rivalrybetween the big companiesfor recruits. Derby, he says,is “an area where peopleappreciate the value ofmanufacturing”.

The challenge for the citytoday is to widen its privatesector economic base. Theshock announcement thisyear that Bombardier hadfailed to win the £1.4bnThameslink contract forced

the company to announce1,400 redundancies andreconsider its future in thecity (see page six). That wasa reminder of potential vul-nerabilities.

There is no sign of a slow-down at Rolls, but with onein every 11 workers in thecity directly employed bythe company – and manymore dependent on theengineering group as con-tractors and providers ofgoods and service – Derbyneeds to diversify.

It is having some success.Businesspeople are quick toremind visitors that LaraCroft, female heroine of theTomb Raider video game,was invented by a localcompany – Core Design Stu-dios. There is even a road inher honour.

But the pace of businessstart-ups lags behind othercities – perhaps a result ofthe crowding out effect oflarge companies. Out of 64UK cities, Derby ranks 44 inthe number of VAT regis-trations over the period1994 to 2007.

Part of the regenerationplan is to create office space

Manufacturing rules the roostEconomyBut the city knowsthat it needs abroader privatesector, writes JohnMurray Brown

Distribution,Hotels,

Restaurants

Public admin,Education, Health

Manufacturing

Banking,Finance,Insurance

Construction

Others

Gross value-added£’000 per head

5

10

15

20

1995 2000 05 08

Derby East Derbyshire

South and west DerbyshireEast Midlands UK

Unemployment rate

Source: ONS

12 months to Mar 2011 (%)

Sector employment in DerbyshireMarch 2011 (%)

28.4

20.115.8

10.9

9.2

15.2

M1

M1M60

M18

M6

Rotherham

Worksop

Doncaster

Sheffield

Barnsley

Stockport

Oldham

Derby

Stoke-on-Trent

Stafford

Chesterfield

Mansfield

Nottingham

Matlock

Ashbourne

BuxtonMacclesfield

Leek

StoneUttoxeter

Burton upon Trent

Rugeley

Loughborough

HIGH PEAK

DERBYSHIRE DALES

SOUTH DERBYSHIRE

EREWASH

AMBER VALLEY

CHESTERFIELD

NORTH EASTDERBYSHIRE

BOLSOVER

D E R BYS H I R E

10 kmBased on Ordnance Surveymapping © Crowncopyright. AM042/11

Manchester

Derby

Derbyshire

East Midlands

UK

9.1

8.4

7.4

7.6

Derby has benefited fromconsiderable investmentrecently. Out of the £4bn ofinvestment potential identi-fied under the city’s 2005master plan, some £2bn hasbeen spent in the city cen-tre over the past five to sixyears.

The Westfield shoppingcentre and the Royal Derby

Hospital, each of which costabout £340m, are among themost visible signs of thecity’s renaissance. The cityhas a new bus station, sev-eral new hotels, a new sixthform college, a refurbishedrailway station, and theinner ring road has finallybeen completed.

The Cathedral Quarterhas been spruced up, andwork is under way torejuvenate the rundown StPeter’s Quarter, which linksthe Cathedral Quarter withthe Westfield shopping cen-tre.

But the city has one bigpiece of unfinished business– the long overdue rebuild-

ing of the central businessdistrict. The opening ofWestfield’s 1.1m sq ft shop-ping centre in 2007 revital-ised the retailing offer. Butit has not been matched bythe flurry of office develop-ments which happened inmany nearby towns.

Virtually all new officebuilding in recent years hastaken place at Pride Park,just outside the ring roadcircling the centre.

Indeed, several profes-sional firms have had tomove out of the centrebecause they had outgrowntheir traditional offices inthe cobbled streets aroundthe cathedral.

Over the past 15 yearsabout 1m sq ft of officeshave been built on PridePark, and the take-up ofnew space is between200,000 and 250,000 sq ft ayear, says Nick Hosking ofInnes England, a propertyadvisory firm.

But Pride Park is almostfull and there is no immedi-ately obvious alternativeapart from the city centre.

But the current difficulteconomic climate, togetherwith sharp cutbacks in pub-lic spending, have curbedany short-term appetite forspeculative office develop-ment.

Adam Wilkinson, Derby

Council’s new chief execu-tive who has been hired forhis regeneration expertise,says: “The challenge weface now is that much ofthe investment planned hascome to a halt even thoughthere is roughly 1m sq ft ofpotential office develop-ment with the necessaryplanning consents.”

Nevertheless, Mr Wilkin-son is convinced that it isonly a matter of time beforeoffice developers turn theirattention to the centre.Agents and developers saythere is sizeable pent-updemand for office accommo-dation, but it is one of those“Catch-22” situations.

“Unless the offices arebuilt, developers will notget anyone to sign up to alease, and the banks willnot lend without a lease. Itis a vicious circle”, says MrWilkinson.

That is the reason behindthe council’s decision to setup the £10m Derby Regener-ation Fund (DRF) whichwill be used to help unblockseveral office developmentsthat had stalled.

The initiative seems to beworking.

Construction should startbefore the year end on thefirst phase of the 75,000 sq ftFriar Gate Square – the firstbig office development in

Offices in short supply as pooroutlook puts schemes on holdInvestmentWilliam Hall findsan element is stillmissing in Derby’seconomic revival

in the city centre in aneffort to attract these smallstart-ups.

“Developers tend to fol-low the space, but Derby’sproblem has been that untilnow we have had no gradeA space available,” saysJohn Forkin of MarketingDerby, an organisation setup by the council and localbusiness leaders to promotethe city as an inwardinvestment location.

“So the city has beenreceiving interest that itcouldn’t satisfy.”

That is slowly changing.

Lowbridge, a London devel-oper supported by the coun-cil under a special £10mregeneration fund, will thismonth complete the firstspeculative commercialbuilding seen in the city formore than 20 years.

Creating the right busi-ness environment is onething.

Another objective is toupgrade the retail andleisure offering to ensurethat more of that wealth

the city centre for 20 years.Two more office develop-

ments close to the Cathe-dral – Central Square(50,000 sq ft) and NumberOne Cathedral Green (95,000sq ft) – are also welladvanced.

Meanwhile, the £33mmodernisation of the Citycouncil’s classic headquar-ters on the banks of theRiver Derwent, is wellunder way.

The council is alsoexpected to start work on anew £20m swimming pooland a £20m multipurposearena within the next year.

“In five years the river-side area should have beenredeveloped, which will ourcrowning glory”, says MrWilkinson.

“We know what is lackingin our city centre. It needsfurther investment inoffices, leisure and retail,and that is our focus for thenext three years.”

Wilkinson: regeneration skills

Business Guide to Derby Business Guide to Derby

Local lass:Lara Croft wasborn in Derby

That award was seenlocally as part compensa-tion for two earlier set-backs.

First, Citibank announcedit was selling Egg, its inter-net and telephone bankingbusiness which had a bigcall-centre in the cityemploying 1,300 people. TheEgg disposal was a condi-tion of the US government’sdecision to bail out Citi-bank in 2008. MarketingDerby is understood to beclose to securing a replace-ment investment for thePride Park site.

In July, it was the turn ofthe British government todeal out the bad news. Bom-bardier, the Canadian trainmaker which is at the cen-tre of a cluster of rail activ-ity lost out to Siemens ofGermany on a big order.

When David Cameron,the UK prime minister,brought his cabinet toDerby in March he pro-nounced it a model Britishcity. With its advancedmanufacturing base, he saidit was well positioned tohelp Britain export its wayout of recession.

But on the picket outsidethe meeting of the annualDerby and Derbyshire RailForum earlier this month,the prime minister’s warmwords were recalled withbitterness.

“Cameron has been trueto his word. He’s backingmanufacturing, but in Ger-many not in the UK,” saidRichard Morgan, a GMBunion official. “We’re railpeople here. It goes throughus like in a stick of rock. Itake it as an attack on me,on my city. It’s personal.”

The Bombardier debaclewas a nasty wake-up call,but the city council andbusiness leaders seemaware they cannot rely juston big manufacturers fortheir economic future.

One of the brightest newareas being targeted is thegames industry. It was aDerby company thatdesigned the hugely popu-lar Tomb Raider videogame.

“So Derby is not just theplace of Brian Clough. It’sthe home of Lara Croft too,”says Peter Richardson,chairman of Derby Renais-sance Board, a public-private partnership that isdriving the city’s economicrevival.

“Derby can be the homeof 21st-century games aswell as 20th centurygames,” he says.

Hard atworkto stayaheadContinued from Page 1

created by local companiesflows back to the city econ-omy.

Since Westfield, the Aus-tralian shopping centredeveloper, chose Derby asits first UK site – a £340minvestment which opened in2007 – retail spending in thecity has risen more than 50per cent.

“If you want to do somethings you have to go toLondon. If you want to dosome things you have to goto Manchester. We knowwhere we are in the hierar-chy. But we were leakingway too much of our owngenerated wealth,” says MrForkin.

Peter Richardson is chair-man of the Derby Renais-sance Board, a public-private partnership, whichthis month won a £40mgrant under the govern-ment’s Regional GrowthFund for job creation.

He says: “We recognisethat there has been an over-reliance on a few globalcompanies. While we mustsupport them, we have aresponsibility to create amore balanced economyand bring other businessesto our city.

“We knew that, but theBombardier decision doesunderline that in big redink.”

‘We wereleaking waytoo much ofour ownwealth’ saysJohn Forkin

4 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011 5

Derby has shakenoff most of itsfeelings ofinferiority to

near-neighbourNottingham, but not all ofthe rivalry.

There is still a tug ofwar taking place forbragging rights over BrianClough, the maverickfootball manager whoturned both cities teamsinto League champions,and the most importantmatches of the seasonlocally are those betweenDerby’s “Rams” andNottingham Forest.

But Derby is moreconfident, secure in its

belief that it is themost pleasant city

in which to livein theMidlands.

It is alsokeen to celebrate

what it does best.Not much in Derby is

truly bigger and betterthan anywhere else, but

the annual Darley ParkConcert with the city’sorchestra Sinfonia Viva, isthe largest, outdoor, freeconcert in the country,attracting more than 30,000people.

Derby has also become acity of festivals, stagingFormat, an internationally-recognised photographycelebration, every twoyears and the free outdoorspectacular Festé for thepast five autumns.

The city has alwayscherished its role as agateway to the PeakDistrict, with the rollingdales and gritstone edgesjust a short drive away.

It has taken it longer torecognise its industriallegacy. The granting ofWorld Heritage status tothe Derwent Valley Millshas helped change mindsand the city recognises itsrole in the IndustrialRevolution.

Rather than industry, itwas probably the opening

of the Westfield shoppingcentre in 2007 that raisedDerby’s status mostsignificantly in recenttimes.

Not everyone wasthrilled with the lack ofany local character in thiscathedral of consumerismbut the shoppers who hadfled the city on Saturdayafternoons for Nottinghamor beyond relocated to itsbrightly-lit interiors andout-of-towners soonfollowed.

The arrival of Quad, thecity’s £11m arts centre, in2008, gave the city thecultural hub it sorelyneeded and it suddenlygained an internationalvoice in visual arts.

More than 370,000 peoplevisited Quad in its thirdyear of operation and ithas become the heartbeatof cultural life in the city.

Keith Jeffrey, chiefexecutive, says: “Quad hasquite quickly become partof the DNA of Derby.

People can’t imagine thecity without Quad – it’sthat important.”

The Format festival nowchallenges the BrightonPhoto Biennial as thebiggest and bestcelebration of photographyin the UK, attracting morethan 100,000 visitors in2011. They take place onalternate years.

Louise Clements, artisticdirector of Format, says:“It’s the most lively andinventive photographyfestival in the UK.

“We are the mostinternational and a must-attend event as both ameeting place and to viewwork that hasn’t been seenbefore.

“Ten years ago peoplejust passed through Derbyon the train, but Formathas been a strong advocatefor the city’s potential andpeople are surprised whenthey come here,” he says.“The festival transformsthe city and people say

Derby feels like a differentplace. It’s the same withFesté, it enables you tolook at a place throughnew eyes. Great things canhappen anywhere, itdoesn’t have to be acapital city.”

Progress is, however,being potentiallyjeopardised by the citycouncil’s proposal to cut

all funding to artsorganisations such asQuad by 2015.

So, can Derby afford itsnew-found culturalidentity? That question isbeing debated fiercely inthe city.

Peter Helps, SinfoniaViva’s chief executive,believes the city can stillflourish culturally. “Times

are tough now,” heacknowledges, “anddifficult decisions arebeing made, but it is thestrength of the networkbuilt on the city’s vision ofa rounded arts offer andinfrastructure that willensure the best possibleoutcome.

“That is why working inDerby is so rewarding.”

SportFans of Derby CountyFootball Club wellremember that it was FirstDivision champion twice inthe 1970s, although theirmost recent flirtation withthe elite in 2007-08 sawthem finish bottom of thePremiership with a recordlow points total.

Having another Clough,

Brian’s son Nigel, at thehelm has revived hopes ofa return and a chance toput that season of shamefirmly in the past.

Derbyshire Cricket Club,on the other hand, knowsit is not in cricket’s bigleague, yet can still attract4,000-5,000 for a T20 gameagainst Midland rivalsNottinghamshire at the

County Ground, its homesince 1871. The city alsowants a slice of cyclingglory – a new £20mvelodrome is planned for2013-14 which will doubleup as a concert arena.

ShoppingWestfield Derby has all thebig retail names and is theplace to go forcontemporary fashionoutlets, but the CathedralQuarter offers independentand specialist retailers andis home to a departmentstore, Bennetts(established in 1734), thathelps give shopping in thecity a more distinctivecharacter.

HeritageThe Silk Mill is one of theoldest factories in theworld and marks the startof the Derwent ValleyMills World Heritage Site.

Derby Museum andArtGallery houses anextensive collection ofpaintings by JosephWright. Far more than justa provincial artist, hiswork has gained in statureand the city celebratedwith a festival in 2011.

EntertainmentThe first luxury multiplexcinema in the UK openedin Westfield Derby in 2008,

City of festivals offersall­round entertainmentLeisure and cultureRecent innovationsinclude the £11mQuad arts centre,says Nigel Powlson

Few cities can claim to beso close to breathtakingscenery, with the Peak Dis-trict just a few miles downthe road.

Martin Bell, who worksfor Bombardier in Londonbut lives in Derby, puts itlike this as he hits the M1to drive home: “I’m headingback to God’s own coun-try.”

It is an area of outstand-ing natural beauty and acounty of contrasts. Beingcentrally located, Derby-shire is close to everything– London is less than twohours away by train – butprovides solitude.

It offers vibrant city lifebut in the blink of an eyeyou can be gazing at rollinghills.

“The Peak DistrictNational Park is at theheart of the nation,” saysJim Dixon, its chief execu-tive. “It is a special place,rich in wildlife, stunninglandscapes, secret and tran-quil places and a hugelyrich heritage.

“It is also a short distancefrom many of our largesturban areas and plays ahuge part in the lives ofthose places.”

Tourism is important tothe county and something itwould like to make more of,especially as it is awashwith stately homes.

National Trust propertiesinclude Calke Abbey, Kedle-ston Hall and HardwickHall. Then there are pri-vately owned mansionssuch as Haddon Hall andChatsworth, home to theDuke and Duchess of Dev-onshire.

The Duke of Devonshiresays: “Year after year, visi-tors are drawn to Chats-worth, which was namedbest Large Visitor Attrac-tion in the Enjoy EnglandAwards for Excellence2011.”

Even it you have nevervisited Derbyshire, chancesare you will have seen itsgrand properties on the sil-ver screen.

The Duke says: “TheChatsworth Estate hashosted much filming, rang-ing from factual documen-taries such as a forthcom-ing BBC series about life onthe estate to TV dramassuch as BBC’s Jane Eyre,and feature films, mostnotably Pride and Prejudiceand The Duchess.”

Locals enjoy takingadvantage of the gems ontheir doorstep. Maria Nar-ducci, press officer for theNational Trust’s Midlandsregion, says: “There are660,000 members of theNational Trust in the Mid-lands, which is 8.4 per centof the region’s population.”

Despite its stately homes,the county has a down-to-earth quality too. A favour-ite haunt for locals is Mat-lock Bath. Bikers flockthere thanks to its seasidefeel.

Another key Derbyshireattraction is the price of itsproperty. You can snap upa terraced house for lessthan £100,000 or a detachedfor less than £200,000.

The cost of living is inevi-tably lower than in south-east England, which may beone reason why artists fromfar and wide are moving tothe county, inspired by artsfestivals in places such asBuxton and Wirksworth(see above).

Tim Haynes, a formergraphic designer who quit ajob in London to move toWirksworth, says: “I triedto find a similar job in Der-byshire but no one seemedto want a graphic designer.So, it was either the dole ortrying to pursue an artisticcareer.

“Maybe I would havedone it eventually, but mov-ing here and almost beingforced to pursue my art isone of the best things thathappened to me.”

There is also quality edu-cation on offer. ReptonSchool, a private establish-ment, counts Roald Dahland Jeremy Clarksonamong its old boys, but agood education can be state-funded. Duffield’s Eccles-bourne School and Littleo-ver Community School, in asmart suburb of Derby,achieve results on a parwith private schools.

Colin Callaghan, head-teacher of Derby HighSchool, says: “Speaking assomeone raised in Kentwho believed the northstarted at Watford, I thinkthere are probably miscon-ceptions about the east Mid-lands. The educational envi-ronment here is vibrant andquite different from what Ihave experienced before.

“There are many goodmaintained schools, but the

independent sector in thisarea is also thriving.

“The range of schools,even within a limitedradius of Derby city, isextremely wide, from tradi-tional boarding schoolsthrough to single-sex dayschools which feature at thetop end of national tables ofacademic results.”

Mr Callaghan says DerbyHigh reflects the broad cul-tural and social mix of thelocal community. “We have,for example, children ofsenior executives from Toy-ota and Rolls-Royce, whose

parents come to Derby ontwo or three-year second-ments, and also those oflocal business people, shop-keepers, taxi drivers andprofessional families.”

Pretty villages such asBrassington, Parwich, Tiss-ington or Quarndon, oncehome to football legendBrian Clough, do much towoo newcomers.

Clough, who knew athing or two about life andthe universe, came fromMiddlesbrough but he madehis home in Derbyshire forgood.

Stately homes mix with the down­to­earthDerbyshireJill Gallone findsa variety ofattractions juston the doorstep

Chatsworth House: frequent setting for films and TV Getty

‘The range ofschools, evenwithin a limitedradius of Derby,is extremely wide’

Business Guide to Derby Business Guide to DerbyRams rampant: Derby County

players celebrate a goal byJamie Ward in September’s 2­1

victory over local rivalsNottingham Forest

Katherine Burnett, Derby Telegraph

as US company NationalAmusements brought itsCinema De Lux brand tothe UK. Reclining leatherchairs, upmarket mealsdelivered to your seat, anda VIP lounge for a pre-movie drink set it apartfrom the city’s two othermultiplexes.

The Quad arts centrehas two screens showingart house and independentreleases, plus acontemporary art galleryand the first BFIMediatheque to be sitedoutside London – a freevideo jukebox allowingaccess to a wealth ofarchive film. Déda onChapel Street is the eastMidlands’ only centrededicated to dance.

TheatreThe Assembly Rooms is amulti-function council-runvenue that hostseverything from snooker tothe city’s annual panto.

Dara Ó Briain, the Irishstand-up comedian andtelevision presenter,regards it as one of thecountry’s top five comedyvenues. It is complementedby the historic Guildhall,which houses small-scaleproductions on the otherside of the Market Place.

Inside Westfield, DerbyTheatre has risen from the

ashes of the formerPlayhouse and is nowoperated by the city’suniversity as a “learningtheatre”, with studentshoused in the building andstaging their own showsalongside touringprofessional productions.

The loss of at least partof its Arts Council fundinghas been a blow to hopesof building on the successof home-produced shows,such as the highly praisedmusical adaptation of TheGo-Between.

MusicDerby takes pride inhaving its own orchestra,Sinfonia Viva, and increating a niche for itselfin blues, jazz and folk.

The bigger bands tend tobypass the city forNottingham, but Derbymakes up for it by havinga string of festivals on itsdoorstep in the summer.

These range from small,independent offerings suchas the well-established OffThe Tracks, via the quirkyBearded Theory Festival(held in the grounds of theNational Trust’s KedlestonHall) to the corporate rockof the massive DownloadFestival, a reinvention ofthe old Monsters of Rock,now held every June atDonington Park.

Fishy business: part of aparade of sea creaturesat this year’s Festé

6 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011 7

Business Guide to Derby Business Guide to Derby

Profile Rolls­Royce, the city’s largest employer, is doubling its apprenticeship programme as aero­engine output revs up

Carl Higgins is the fourth generation of hisfamily to work for Rolls­Royce. His great­grandfather was with the company in 1908,when it moved from Manchester to Derby.

Mr Higgins joined as an apprentice. Thecompany sponsored him to go to college –first Derby College and then to WarwickUniversity. Today, he is in charge of one ofRolls­Royce’s most critical production lines.The 36­year­old oversees 200 workersmaking the high precision turbine blades forthe famous Trent series aero­engine thattoday powers half the world’s wide­bodiedpassenger fleet.

Derby is the headquarters of Rolls­Royce’smultibillion pound global civil aerospacebusiness. The Derby facility is its largestoperation in the UK, and would be a FTSE100 company in its own right, were Rolls­Royce not organised as a globalmultinational.

The company, always known to locals asRoyce’s, employs 12,000, making it the city’slargest employer – bigger even than the localcouncil.

The turbine blade in many waysexemplifies what it takes to be an advancedmanufacturer. Grown from a single crystal of

nickel alloy, using advanced ceramic mouldsand precision­operated furnaces, the productis designed to withstand temperatures half ashot as the surface of the sun, and loadfactors equivalent to suspending a Londonbus from the blade’s tip.

There are 80 in an engine, each one nobigger than a computer mouse. Mr Higgins’steam produce 110,000 units every year fornew engines or as replacements under long­term service agreements.

“As we’re pumping more engines into themarketplace, each one will requirereplacement blades. The workload is prettymuch at the ceiling. We’re starting to lookfor another facility which will help us rampup,” Mr Higgins says above the din of theshop floor.

Rolls­Royce has a global supply chain –and indeed spends £1bn every year buyinggoods and services from some 600companies in the Midlands. But the turbineblade is one product that is manufacturedpredominantly in­house.

Robert Nuttall, vice­president for strategicmarketing, says it is one of its “crown jewel”products – components that either haveproprietary technology or are considered so

important to product performance that thecompany’s reputation would be at stake ifthey were to fail.

The company currently has £60bn worthof engine orders, as airlines in Asia and otherregions expand their fleets, which means MrHiggins and his team will be busy for sometime to come.

The company projects thatengine production will double inthe next decade. In anticipation,the Derby operation has alreadyannounced it is doubling itsapprenticeship programme. Anextension wing of its apprenticeacademy, now underconstruction, will be ready nextApril.

Shaun Haslan, a 23­yearold former constructionworker, is one suchapprentice. “Iapplied toRoyce’s when Ileft school but Ididn’t get inthat time. Mydad, my

brother and my uncle all work here. Themore I saw what it was doing for mybrother’s life, I thought I’d apply again,” hesays.

Graham Schuhmacher, head ofdevelopment services, says the increase inuniversity tuition fees has seen a record level

of applications for the company’sapprenticeship programme, which

he runs. He says he was worriedwhen the last government setitself a target to raise the numbertaking university degrees.

“I was worried that was goingto drain a lot of good peopleaway from our potential intake.

Then came the rise in fees. Parentsand apprentices are very bright

consumers. They work it out,”he says.

John MurrayBrown

GrahamSchuhmacher:worries provedunfounded

V isitors arriving atDerby station can-not fail to spot therecently renovated

Roundhouse next-door.Built in 1839 by RobertStephenson, it was theworld’s first steam enginerepair and service work-shop.

Today, the listed buildingis the award winning flag-ship of a £43m campus forstudents taking vocationalcourses at Derby College,one of the UK’s biggest fur-ther education colleges.

The Roundhouse is themost visible sign of therecent heavy investment inupgrading the city’s educa-tion and training facilities.More than £100m has beeninvested in the much biggerUniversity of Derby, and£230m in secondary schools.

But the city has a two-tierworkforce. It has a dispro-portionate number ofhighly skilled workersemployed by the likes ofRolls-Royce and Bombar-dier. But it also suffers froman above-average number ofresidents with no qualifica-tions.

“One of the key criticismswe got when we spoke toemployers was youngsters’

lack of preparedness for theworld of work when theyleave school”, says GedLeahy, a former Rolls-Roycemanager who heads theemployment and skillsboard of Derby Renais-sance, the public-privatebody advising on the city’seconomic strategy.

Businesses are engagingmuch more closely withsecondary schools in orderto bring the worlds of edu-cation and work closer,says Mr Leahy.

Qualifications remainimportant, but small busi-nesses, in particular, wantyoung recruits who can alsorespond to ‘”bite-sized” on-the-job training, which hesummarises as “learn it at9am and do it at 3pm”.

The university and DerbyCollege, which have a com-bined turnover of £180mand a workforce of 4,200,are at the forefront ofefforts to raise local skilllevels. Derby College con-centrates on providingtraining courses up todegree level, and the uni-versity focuses on degree-based vocational courses.

The increasingly close co-operation between schoolsand employers is also visi-ble at these two organisa-

tions. University of DerbyCorporate has been set upto deliver accredited voca-tional training in the work-place to meet employerneeds.

In 2010-11 academic year,it made £4m in revenues – a400 per cent increase sinceits formation three yearsago. It has 260 clients and2,500 learners.

“We wanted to make itclear that the University ofDerby is employer-engagedand business-friendly”, saysProfessor John Coyne, theuniversity’s vice-chancellor,who was recently appointedto the UK Commission forEmployment and Skills.

There has been a ten-dency in the past for uni-versities and colleges toconcentrate on churningout students with qualifica-tions to satisfy predeter-mined government targets,says Prof Coyne.

He prefers a businessmodel that sees industry“taking ownership for genu-inely specifying the skills itneeds and then commission-ing them from the educa-tion sector”.

Derby College is evenmore deeply involved intailor-made training coursesthan the university.

Its own Corporate Collegeprovides bespoke trainingprogrammes to more than1,000 employers, rangingfrom such global manufac-turers as Rolls-Royce,Worcester Bosch and JCB,to national retailers Mata-lan and Poundland.

A third of the college’s£60m revenue is now gener-

ated from this side of itsoperations.

Despite the lack of qualifi-cations of some parts of itsworkforce, Derby has onebig advantage over rival cit-ies when it comes to train-ing. It has several bigemployers that can affordto operate in-house trainingestablishments, and this isof benefit to the wider man-ufacturing sector.

Toyota’s Derby plant, forexample, outsources only 5per cent of its total train-ing. It works with Burtonand South Derbyshire Col-lege to align its trainingschemes to meet NVQaccreditation requirements.

It also works with DerbyUniversity for the provisionof a two-year Toyota-specific foundation degreecourse for its trainee engi-neer development pro-gramme. This is operatedon day-release alongside on-the-job training.

Rolls-Royce, which has

been training apprenticesfor more than 50 years, has325 local apprentices.

Its apprentice programmewas awarded Beacon statusby the Learning & SkillsImprovement Service fol-lowing an Ofsted inspectionin January 2010, whichgraded the programme asoutstanding in all areas.

It is often said that thecompany’s apprenticeshipschemes are more heavilysubscribed than the mostdesirable course at the bestuniversity.

Rolls-Royce received morethan 16 applications forevery apprentice vacancy in2011 and applications were50 per cent up on 2010. And98 per cent of its appren-tices complete their train-ing, compared with anational average of 67.3 percent.

It is building a Appren-ticeship Academy in Derbythat will double the numberof apprentices it can train

each year, with many goinginto Rolls-Royce’s supplychain and the wider manu-facturing industry.

Derby College, along withTraining 2000, a local pri-vate sector training organi-sation, work in partnershipwith Rolls-Royce to deliverits apprenticeship pro-gramme.

Derby University providesfurther education to sup-port the continuous profes-sional development ofRolls’s Derby based employ-ees at all stages of theircareers.

Graham Schuhmacher,Rolls-Royce’s head of devel-opment services, says: “Wehave strong relationshipswith providers, includingDerby College and DerbyUniversity.

“We use external organi-sations where they can pro-vide specialist, high-qualitytraining and education thatsupplements our own in-house programmes.”

T rainmaking has been partof the lifeblood of Derbyfor 135 years. But thecity’s close association

with the rail industry now goesfar beyond manufacturing, encom-passing software, train operatorsand legal and other services.

The possible loss of Bombardier,which put the future of its plantup for review and laid off 1,400after losing a contract to buildtrains for the Thameslink routethrough London, would be hugelydamaging but not fatal.

A decision from the Canadiancompany, the last trainmaker leftin the UK, is expected by the endof the year.

Almost 20 per cent of Derby’seconomic output – some £2.6bn ayear – comes from the industry,according to a 2010 report by thecity council. It found that 5,010people were directly employed in

the industry, with 3,000 of those atBombardier.

A survey of its members by theDerby and Derbyshire Rail Forum(DDRF) found that more than1,000 jobs could be lost in theBombardier supply chain. Fourcompanies could close.

Michelle Craven, vice-chair ofthe DDRF and a solicitor withNelsons, an east Midlands firm,said: “There have been job lossesand where there have been plansfor expansion they have beenknocked on the head. As this pansout, there will be more of that. Itis a difficult time.”

She hopes recent “relativelynice noises from government” willprove sufficient to keep the plantopen. The government has hintedthat there could be contracts tokeep the company going until anorder for Crossrail carriages forLondon in 2014, which would beunder new procurement rulesfavouring a UK-based bidder.

However, it may be too late.Bombardier has 23 plants in west-ern Europe, more than it needs,because in many countries it isimpossible to win a contract with-out a domestic presence. As oneobserver says: “If it doesn’t need aplant in the UK to win ordersthere, why have one?”

It is not possible to export

trains from the UK by rail, as con-tinental rolling-stock is built towider specifications, so there isnot enough clearance. They haveto be shipped by truck. By con-trast, imported trains can be builtto the UK narrow standard andsimply driven through the Chan-nel tunnel.

Nevertheless, Ms Craven saysthere are bright spots. “This is thelargest rail cluster in the world.We have to recognise there is still

an awful lot of domestic business– not just building rolling stockbut a huge amount of infrastruc-ture work in prospect.”

Projects such as electrificationof lines in the north of the coun-try and sections of new trackshould provide work, she says.

And Network Rail, the not-for-profit organisation that controlsinfrastructure, has much to domodernising the system to meetincreased demand. There is also

the prospect of a high-speed linefrom London to Birmingham,then on to Manchester, Scotlandand Leeds. The DDRF is alsoworking with smaller companiesto win export orders.

In November, Network Railannounced plans to establish adepot in Derby, which could cre-ate hundreds of jobs.

John McArthur, chief executiveof Tracsis, a software and consul-tancy business, agrees that thereis potential. The company’s flag-ship programme, which managesstaff deployment for 13 of the 16train operators, was created atLeeds University.

But, although Leeds remains itshead office the bulk of its 42 staffare at offices in Derby. “Derby isto trains what Silicon Valley is tosoftware. You have to be here,” hesays.

Tracsis has four divisions andoperates internationally, helpingNew Zealand run its trains duringthe Rugby World Cup.

But among its fastest growingoperations is MPEC, a provider of“black boxes” that monitor trackand signal conditions to detectand pre-empt faults.

Tracsis, which is traded on Aim,the UK’s junior stock market,bought Derby-based MPEC for£3.4m in June, and says the busi-

ness added £1.07m to its turnoverfor the year to July 31 2011.

This, along with 14 per centorganic growth, lifted revenuefrom £2.6m in 2010 to £4.1m in2011. Profit before tax alsoincreased from £584,000 to £1.12m.

MPEC’s framework agreementwith Network Rail covers just afraction of the network and wouldgrow, Mr McArthur says. “It isastonishing how antiquated a lotof rail operating systems are.There is a lot of room for innova-tion.”

SNC-Lavalin, the Canadianengineering and constructiongroup, also sees potential in railin Derby. It recently bought Inter-fleet, the rail technology consul-tancy group, for an undisclosedsum.

Interfleet specialises in rollingstock, railway systems, and strate-gic railway management. Foundedin 1996 during UK rail privatisa-tion, the company has 600 staffacross the world.

“There is great growth potentialin the rail sector worldwide,” saysJim Burke, executive vice-presi-dent of SNC-Lavalin Group.

Ms Craven agrees: “There has tobe a future for rail. There is toomuch going on and too muchdemand from the public for therenot to be.”

Cluster has all points coveredRail industryAndrew Bounds findsbright spots, despiteworries over thepossible closure ofBombardier’s factory

‘It is astonishing howantiquated a lot of railoperating systems are.There is a lot ofroom for innovation’

Train to nowhere? The future of Bombardier’s plant has been put up for review and 1,400 workers have been laid off PA

Moves to deal withtwo­tier workforceSkillsBusinesses areengaging moreclosely with schoolsand universities,says William Hall

Rolls­Roycereceived more than16 applications forevery apprenticevacancy in 2011

Keeping it in­house: the Toyota plant outsources only 5 per cent of its training Neville Williams

8 FINANCIAL TIMES TUESDAY NOVEMBER 15 2011

Profile Smith’s overseaspush shows good timingWhether it is the prayers ofthe faithful in Mecca orinternational trains fromLondon to Paris, Smith ofDerby keeps them to time.

The family ownedclockmaker, founded in1856, boasts an enviablelist of timepieces in famouslocations, including theGrand Mosque at Mecca,St Paul’s Cathedral and StPancras station in London,and the custom house onShanghai’s waterfront Bund.

It includes the clock thatgave Arsenal’s Highburystadium its Clock End, nowmoved to the Emiratesstadium, and the highestabove street level in theworld, 170m up at Boeing’sheadquarters in Chicago.

Bob Betts, managingdirector, says itsinternational push hasenabled the business toprosper during tough timesin the UK, but has placednew demands on itsclockmakers in Derby.

“It is all about innovationand international business,”he says. “Our UK businesswent from £500,000 to£5,000 in a year at thebeginning of the recession.”

The company is now in itsfifth generation – NicholasSmith is chairman – and MrBetts says it wasinternational from the start.

It followed the railwaysthroughout Britain’sexpanding empire, installingclocks to help the trains runon time. It reached far­flungcolonies such as Tonga.

It has also built about5,000 public clocks aroundthe UK that provide regularservice income.

“For many years we hadenough business to worryabout in our own backyard,”Mr Betts says, but asbusinesses and publicbodies began to feel thesqueeze and cut back itbegan to look abroad again.

Rich individuals in Russiaand India provided somework, but the Middle Easthas been the main source.Its building boom sees rivalemirates seeking to outdoeach other and a Smithclock is as vital as anArmani store to any newdevelopment.

Smith’s prayer clockshave been especiallypopular. Designed inconjunction withMoslem scholars, theyare works of art thathave a real use,ensuring believers donot miss any of thefive dailyprayersthat Islam

requires.International sales account

for half its turnover of some£4.5m annually, up from 20per cent at the beginning ofthe decade.

“You do sacrifice marginto get the sales because ofthe cost,” Mr Betts says.“And you have to makesure it is right first timewhen it is several thousandsof miles away.”

Smith now usestechnology to monitor theperformance of its clocksaround the world from itshead office.

Its latest project, theHarmony Clock Tower inGuangzhou, China, willfeature an unprecedented12.8m diameter dial on eachof its four faces and will bedriven by a uniquemechanical movement,presenting the companywith one of its toughestengineering challenges yet.

The company buys insome ready­made parts butassembles everything inDerby and uses local firmsfor engraving andmarquetry, employing some70 people directly.

Mr Betts, who arrived inthe city 15 years ago andchairs Marketing Derby, theinward investment agency,is still surprised by the levelof expertise available.

Recently Smith found itneeded to reduce theweight of its clocks, asbuyers sought them as theultimate status symbol onever higher, thinnerbuildings. It searched for asupplier of carbon fibreparts.

“We were lookinginternationally and when wesaw the Derby postcode ofone business, we did adouble­take. They were twomiles down the road fromus and we had never heardof them. They do bodies forFormula One cars.

“There are 15,000 jobsthat surround Rolls­Roycethat are not Rolls­Roycejobs but in those high­techsectors.”

However, he believes thehollowing out of Britain’sindustrial base is becominga challenge.

“I am concerned aboutskills. Our latest designer

came from Korea.Another has come

from China.Colleges anduniversities do notseem to beproducing the

people we need.”

AndrewBounds

BobBetts:clockingon to newmarkets

Derby’s reputationfor manufactur-ing, whichaccounts for more

than 10 per cent of thecity’s workforce, has over-shadowed the fact that thereal driver of the economyover the past decade hasbeen the service sector, andthis trend is set to acceler-ate.

Between 1998 and 2008, anet 6,100 jobs were createdin Derby, according to anOctober 2010 report fromthe Centre for Cities think-tank. In the same period themanufacturing sector suf-fered a net loss of 4,200 jobs.

The threatened closure ofBombardier’s trainmakingplant, and the loss of jobs atEgg, an internet bank,underline the city’s urgentneed to find a fresh sourceof new jobs.

Rolls-Royce, the aero-space and engineeringgroup, and Toyota, the Jap-anese vehicle-maker, theother two big private sectoremployers, are prospering,but the pace of productivitygrowth in manufacturingmeans they cannot be reliedon to create lots of jobs.

At first glance, Derby’straditional service sectorlooks relatively small bycomparison with biggerlocal rivals such as Notting-

ham, Sheffield and Leices-ter. According to statisticssupplied by TheCityUK, afinancial and professionalservices trade body, banks,accountants and lawyers inthe city employ 5,200, lessthan half Rolls-Royce’s localworkforce.

There are some stronglocal law firms, such asFlint Bishop, Geldards, andFreeth Cartwright, and thesame with accountantsincluding Smith Cooper andCooper Parry. But the realgrowth is coming from amuch broader range of serv-ice companies.

Recent arrivals at PridePark, home to a largenumber of the fast-growingservices companies, give aflavour of the types of busi-nesses creating jobs.

There are office blocks forSoftware AG of Germany,Lloyd’s Register Rail, whichprovides technical supportto the rail industry, and anew headquarters for Rus-sell Hume, a nationwidemeat and poultry distribu-tor which supplies JamieOliver, the celebrity chef.

Can the service sectorprovide enough new jobs tooffset the loss of manufac-turing jobs?

“If you are just talkingabout lawyers and account-ants, the answer is ‘no’”,says David Williams, a part-ner with Geldards. But ifthat is broadened to coverthe whole range of profes-sional service businesses,he is more optimistic.

“Despite the recent rushof poor news stories, therehave also been some verypositive developments.Rolls-Royce has been doingwell, as has rail-related

businesses that are notdependent on Bombardier,”says Mr Williams.

The decision by Westfield,the Australian shoppingcentre group, to invest£340m in its shopping cen-tre in the middle of Derby –its first venture in the UK –has boosted the lower endof the service economy, andgreatly improved its attrac-tions as a regional shoppingdestination.

However, much of thegrowth in the service sectoris being driven by busi-nesses clustering aroundbig local manufacturers,such as Rolls-Royce, Toy-

ota, and Bombardier. Inaddition, there is the grow-ing number of rail-relatedbusinesses, several of whichstem from the privatisationof British Rail’s researchfacilities (see page six).

Pattonair, a logistics pro-vider which sources some37m individual parts forRolls-Royce sites across theworld, is one of many localcompanies that have grownup alongside the maker ofjet engines.

Employing 780 staff, andwith operations around theworld, Pattonair’s custom-ers include BAE Systems,Goodrich, Thales Aero-space, AgustaWestland andEaton.

While attention focuseson the future of Bombar-dier, the UK’s last train-maker, there are many rail-related service businessesthat will be unaffected byBombardier’s problems.

The city is home to EastMidlands Trains, an operat-ing company, and also Por-terbrook and Angel Trains,the two biggest rolling-stock leasing companies,which are both prospering.

Interfleet, a 1996 manage-ment buy-out of BritishRail’s former intercity trainengineering services, hasgrown from 99 people in oneUK office to some 600 staffin 22 offices across theworld.

DeltaRail, a software busi-ness spun out of BritishRail research, now hasoffices in Utrecht and Stras-bourg.

There is also a cluster offast-growing IT companies,including TeamTelecomGroup, Node4, Common-time, and PxTech, many ofwhose operations areincreasingly global, andunrelated to the short-termproblems of the city.

While uncertainty overthe future of Bombardierand the Egg internet bankhas coloured the short-termoutlook for local jobs, thecity’s services sector isgrowing.

“The city’s infrastructureis good”, says Mr Williamsat Geldards “The road sys-tem works well.

“And you have the PeakDistrict on your doorstep,the railway station is fiveminutes walk from myoffice, and East MidlandsAirport is a 22 minute driveaway”.

Economy’s real drivercontinues to accelerateServicesManufacturingcannot providelarge numbers ofnew jobs, writesWilliam Hall

Retail therapy: the £340m Westfield shopping centre in the middle of Derby has boosted the city’s service economy

There is a cluster offast­growing ITcompanies,many of whoseoperations areincreasingly global

Business Guide to Derby