derby evening telegrapghi.thisis.co.uk/274079/binaries/derbytelegraphmediapackjan09.pdf · every...

.

The Evening Telegraph has been Derbyshire’s local newspaper for more than 130 years. Every day we publish compelling local news and information which make us the most trusted media across the city and county. We champion our communities’ aspirations and support local people to make a difference. The Evening Telegraph is at the heart of local trade. We connect local consumers and businesses. We publish a different supplement every day informing and supporting every purchasing decision made by local people.

Derby Evening Telegraph

Evening Telegraph Age Profile3

53%47%

14% 12%17% 16% 15% 13% 13%

Male Female15-24 25-34 35-44 45-54 55-64 65-74 75+

Circulation: 41,7991

Daily Readership: 121,2402

Weekly Readership: 214,9122

The Derby Evening Telegraph reaches 66,2403 more adult’s everyday than the Sun. The Derby Evening Telegraph reaches 115,9124 more adults in a week than Ram fm .

For More Information call 01332 291 111

1. ABC Jan-June 2008 (circulation 98.2% paid) 2. JICREG Oct 2008 3. TNS Media 2006 Base: All adults 15+ within Derby Evening Telegraph 10%+ circulation area 4. RAJAR Sept 2008

thisisderbyshire.co.uk

www.thisisderbyshire.co.uk is the internet gateway to Derbyshire. It is the county’s number one website for breaking local, regional and community news and sport, entertainments and classifieds. By clicking jobs, property or motors the user can also access jobsite.co.uk/derbyshire, FindaProperty.com/derbyshire, and motors.co.uk/derbyshire, the leading local sites directly linked to award-winning national sites. Business users can also access thisisbusiness-eastmidlands.co.uk from www.thisisderbyshire.co.uk Users can search through an archive of Derbyshire family announcements and choose the perfect restaurant to suit every occasion. With an enormous depth of local information, it is no surprise that our online audience is growing rapidly. We currently top 240,000 visitors a month. With 19,000 unique visitors a day the website’s daily penetration rivals that of a small daily newspaper. The site offers a number of advertising opportunities, from front-page impact advertisements sold by the day, to special deals where your business can be associated with the increased traffic from breaking news. You can also advertise directly in the Derby Evening Telegraph from thisisderbyshire.co.uk. Just click on ‘place an ad’ and you can submit and pay for your classified advertisements to appear in the Evening Telegraph.

Daily unique visitors: 19,2261 (average Mon- Fri)

Daily visits: 26,3861 (average Mon- Fri)

Monthly unique visitors: 216,2832

Monthly visits: 679,6681

Page views: 3,773,3271


1. Intellitracker Nov 2008 2. ABCe April – June 2008

www.thisisbusiness-eastmidlands.co.uk and Businessweekly


www.thisisbusiness-eastmidlands.co.uk is the East Midlands’ business website, backed by the biggest names in regional news. It provides in-depth regional content, heavyweight national reporting, share prices and a wealth of business and financial information from the Evening Standard and thisismoney.co.uk. The site offers all the latest regional and national business news, plus news by business sector – all delivered right to your desktop. We aim to make the site the place where business meets in the East Midlands. Therefore we have also added advice channels including a Business Q&A, specialist columnists, handy guides to business and details of the latest business events. Find out what makes your region tick with a series of detailed statistical reports about the regional economy. The site is powered by business news from five daily newspapers, including the Derby Evening Telegraph’s ‘Business weekly’ supplement. Here are just some of the reasons to advertise with www.thisisbusiness-eastmidlands.co.uk and ‘Business weekly’ to reach the East Midlands and Derby business community: www.thisisbusiness-eastmidlands.co.uk has been marketing via direct mail and e-mail to over 10,000 businesses with a turnover greater than £1 million. 51,000 people read the Derby Evening Telegraph business supplement every week1 50% of people in Derbyshire turn to the Derby Evening Telegraph first for local business/commercial news1

1. TNS Media 2006 Base: All adults 15+ within Derby Evening Telegraph 10%+ circulation area who stated a preference

jobsite

In Derbyshire there are only two routes to the job seekers market, the award winning website www.jobsite.co.uk/leicestershire and our newspaper supplement published every Wednesday. Both are branded Jobsite offering unrivalled access to both local and national job seekers. Users and advertisers also have the benefit of national coverage with direct links through to jobsite’s national site, together with a number of gateway sites where jobs are posted including www.dailymail.co.uk. Jobs advertised can also be accessed via www.friendsreunited.co.uk and www.facebook.com. An even larger network of niche sites and partnerships ensures that in addition to the great coverage provided, your vacancies reach more candidates both by industry and geography. Job hunters can also upload their CV using our CV match service and advertisers can opt to reach these applicants directly. Readers can now browse through thousands of local vacancies in their local jobsite supplement in-paper every Wednesday, or online. Here are just some of the great reasons for turning to jobsite: 54,000 people in Derbyshire are likely to change their job in the next year. 57% of these people read the jobsite supplement every week1 129,000 people turn to the Evening Telegraph first when looking for a job2. 83,000 people read the jobsite supplement every week1 At least 40,000 new jobs are advertised online with Jobsite each week. 29% of job hunters use jobsite exclusively when looking for a job. Through their exclusive combined partnerships, jobsite reaches approximately 40% of the UK working population. Over 475,000 jobseekers trust jobsite to store their CV automatically. They are available to interested recruiters or can be simply stored to make applications quicker and easier. Jobsite’s first class technology sorts vacancies by location, salary, job title and skills. Job hunters can set up jobs-by-email and relevant jobs targeted to specific requirements will be emailed directly to the person interested.


1. TNS Media 2006 Base: All adults 15+ within Derby Evening Telegraph 10%+ circulation area 2. TNS Media 2006 Base: All adults 15+ within Derby Evening Telegraph 10%+ circulation area who stated a preference

FindaProperty.com

In Derbyshire there are only two routes to the property market, the award-winning website www.findaproperty.com/derbyshire and our newspaper supplement published every Thursday inside the Derby Evening Telegraph. Both are branded findaproperty offering unrivalled access to both local and national property seekers FindaProperty.com is one of the UK’s leading property sites with cutting edge technology that is now combined with all the local information and knowledge of the Evening Telegraph. Online users can access even more information on their selected local area through the local website. Just type in a postcode and within seconds all the latest prices for property sold on that street will be displayed. Click on local crime statistics and council tax bandings and the user will be able to get really useful information on the area. Users can also read local news and area features relevant to the area of searching, as they would expect from their local newspaper. Here are just some of the reasons to use FindaProperty. 61,000 people expect to move house in Derbyshire in the next two years. 74% are readers of the Derby Evening Telegraph1 112,000 Derbyshire people turn to the Derby Evening Telegraph first when buying/selling a house2 103,000 Derbyshire people turn to the Derby Evening Telegraph first for renting a house2 97,000 people read FindaProperty in-paper every week1 The ‘three ducks’ have long been a symbol of the home, from the doorstep to the picture rail. They have now been brought to life with an innovative marketing campaign featuring national television, the Daily Mail plus an extensive local campaign across poster sites, buses and all Derby Evening Telegraph media printed and online titles. FindaProperty (to buy) Thursday with the Derby Evening Telegraph FindaProperty (to rent) Tuesday with the Derby Evening Telegraph



motors.co.uk

In Derbyshire there are only two routes to the motors market, through the motors.co.uk/derbyshire website and our newspaper supplement published every Friday. Both are branded motors.co.uk offering unrivalled access to both local and national motor seekers. Motors.co.uk is one of the UK’s leading motors sites with cutting edge technology that is now combined with all the local information and knowledge of the Evening Telegraph. The motors.co.uk in-paper supplement is more than just a motors guide. Readers can look through the latest new car launches and read all the local motoring news for new cars, used cars and commercial vehicles across Derbyshire. There are also comprehensive classified listings of private vehicles. Users can access even more information on the motors market through the local website. Users can also check the history of their selected vehicles for free. There is a searchable help and advice section and of course both new and used car reviews to help the user choose their next car. With over 200,000 cars online, car buyers only need to turn to their local newspaper, the Evening Telegraph every Friday and their local website www.motors.co.uk/derbyshire. Here are just some of the great reasons to advertise: 66,000 people read the motors.co.uk supplement every week1 51,000 people turn to the Evening Telegraph for buying a new car2 74,000 people turn to the Evening Telegraph for buying a used car2 93,000 people in Derbyshire intend to buy a car in the next 2 years1. 67% are weekly readers of the Derby Evening Telegraph3 Motors.co.uk is supported by an extensive local and national advertising campaign. External advertising includes the sponsoring of local events, billboards, bus banners, van wraps, posters and merchandise, together with a substantial print and online media campaign across all the Derby Evening Telegraph titles. Motors.co.uk inside the Derby Evening Telegraph every Friday



Quality Time

QT is Derbyshire’s essential going out guide, published inside the Derby Evening Telegraph every Friday and Saturday. QT features the latest artist/band interviews, articles and reviews on music events and an in-depth gig guide for local venues. Readers can also find out the latest shop and bar openings, refurbishments and events. The stage diary keeps theatre goers up-to-date with the latest local and national productions. Critiques of the latest cinema releases and eating out reviews can all be found in QT, along with local days out for all ages. Local going out information is also available online. You can browse through the latest articles, reviews, restaurants and days out across the county at www.thisisderbyshire.co.uk. Here are just some of the reasons to advertise: 66,000 people read the supplement every week1 150,000 people turn to the Derby Evening Telegraph first for what’s on information2 The top ten leisure activities in Derbyshire are: Eating out, going to a pub/bar, shopping for pleasure, computer games, the cinema, swimming, competitions, rambling, football and going to the gym.


1. TNS Media 2006 Base: All adults 15+ within the Derby Evening Telegraph 10%+ circulation area 2. TNS Media 2006 Base: All adults 15+ within the Derby Evening Telegraph 10%+ circulation area who stated a preference

.

Distribution Readership

Express series total 114,2741 148,5562

Derby Express 76,9521 100,0373

Belper Express 10,2571 13,3343

Ilkeston Express 11,9261 15,5033

Ripley & Heanor Express 15,1391 19,6803

Delivered to more than 110,000 homes across the county every week, the Express Series consists of the Derby edition plus titles in Ilkeston, Belper and Ripley & Heanor. The Express Series offer a lively mix of local news, events and sport – in bite-sized, 60-second style - plus all the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides. Published every Thursday, the Express Series are also available at selected retail outlets.

The Express series

Express series age profile2

47%

53%

13% 14%

22%

16% 14%10% 11%

Male Female 15-24 25-34 35-44 45-54 55-64 65-74 75+


1. Publishers statement Jan 2009 2. JICREG October 2008 3. TNS media 2006 base: all adults 15+ within 10%+ distribution area (RPC 1.3 x distribution)

The Messenger Series


The Messenger Series is a network of targeted free newspapers delivered only to affluent households in rural village communities across Nottinghamshire, Leicestershire, and Derbyshire. At the heart of each local village community, these titles reach consumers with significant spending power. The titles offer advertising to highly selective households in rural villages that businesses in East Midlands cities actively want to reach. Editorial content focuses on local community news, information and entertainment. Advertising content is highly relevant to consumer lifestyles - 74% of Messenger readers look at advertising content, compared to only 53% for general local free newspapers2. Readers are more likely to read quality and up-market national newspapers and 50% of readers are over 55 years of age. 58% of readers are from the ABC1 socio-demographic group and 56% are female2. The map also shows titles managed by our sister titles the Leicester Mercury and the Nottingham Evening Post.

Messenger Distribution1

1. Lutterworth and Broughton 10,000

2. Bradgate Park 5,000

3. East Leicestershire 6,000

4. Great Glen and the Langtons 7,200

5. Market Bosworth 5,900

6. Rutland – Oakham & Uppingham 9,600

7. Ravenshead 5,400

8. Southwell 8,500

9. Hilton 5,900

10. Ashby-de-la-Zouch 6,000

11. Soar Valley 6,800

12. South Nottingham 4,700

13. Castle Donington 9,200

14. Allestree 5,200

15. Belvoir 5,900

Total distribution 101,300

1. Publishers statement 2. Advertiser / Messenger research Nov 2007

Lutterworth and Broughton Messenger

Distribution: 10,000

Serving the communities of: Lutterworth, Broughton Astley, Bitteswell, Walcote, Ashby Magna, Gilmorton, Claybrooke, Walton, Leire, Dunton Bassett, Bruntingthorpe, Ullesthorpe, Frolesworth, Husbond Bosworth, North Kilworth, South Kilworth, Shawell, Swinford


Bradgate Messenger

Distribution: 5,000

Serving the communities of: Rothley, Cropston, Thurcaston, Anstey, Newtown Linford, Quorn, Woodhouse Eaves, Newbold Verdon


East Leicestershire Messenger

Distribution: 6,000

Serving the communities of: Queniborough, East Goscote, South Croxton, Beeby, Barkby, Gaddesby, Thrussington, Rearsby, Barsby, Houghton, Billesdon, Hungarton, Keyham, Gaulby, Illston, Burrough on hill, Twyford, Thorpe Satchville, Pickwell, Somerby, Kirby Bellars, Frisby, Great Dalby, Old Dalby, Hoby, AbKettleby, Hallaton


Great Glen and the Langtons Messenger

Distribution: 7,200

TEXT TO ADD

Serving the communities of: Kibworth, Smeeton Westerby, Arnesby, Fleckney, Great Glen, Foxton, Gartree, Great Bowden, Cottingham, Medbourne, Lubenham


Market Bosworth Messenger

Distribution: 5,900

Serving the communities of: Market Bosworth, Twycross, Ratcliffe Cluley, Sheepy Magna, Barlestone, Carlton, Shackerstone, Congerstone, Sibson, Stoke Golding, Higham on the Hill, Kirby Mallory, Peckleton, Thurlaston, Stapleton, Botcheston.


Rutland Messenger

Distribution: 9,600

Serving the communities of: Oakham, Barleythorpe, Cottesmore, Market Overton, Greetham, Burley, Stretton, Ashwell, Langham, Whissendine, Knossington, Hambleton, Braunston in Rutland, Empingham, Exton, Egleton, Owston, Uppingham, Morcott, Preston, Lyddington, Ridlington, Bisbrooke, Glaston, Wardley, Ayston, Seaton, Allexton, Belton in Rutland, Barrowden, Edith Weston, Manton, Wing, Wakerley, North Luffenham, South Luffenham, Lyndon

TEXT TO ADD

TEXT TO ADD


Ashby-de-la-Zouch Messenger

Distribution: 6,000

Serving the communities of: Ashby-de-la-Zouth, Packington, Normanton le Heath, Coleorton, Coleorton Moor, Newbold Coleorton, Oakthorpe, Appleby Magna, Netherseal

TEXT TO ADD


Soar Valley Messenger

Distribution: 6,800

Serving the communities of: Barrow upon Soar, Willoughby on the Wolds, Seagrave, Walton le Wolds, Burton on the Wolds, Wymeswold, Rempstone, Hoton, Stanford on Soar, Normanton on Soar, Hathern.


Distribution: 5,900

Hilton Messenger

Serving the communities of: Rolleston, Hilton, Egginton, Etwell, Willington, Repton and Findern


Distribution: 5,400

Ravenshead Messenger

Serving the communities of: Ravenshead, Lambley, Epperstone, Woodborough, Calverton, Papplewick, Linby


Distribution: 8,500

Southwell Messenger

Serving the communities of: Southwell, Fiskerton, Oxton, Gunthorpe, Lowdham, Hoveringham, Thurgaton, Bleasby, Eakring, Bilsthorpe, Kirklington, Farnsfield, Halam, Edingley, Averham, Rolleston, Claypole, Flintham, Elston, Caunton, South Muskham, Farndon, Foston


Distribution: 4,700

South Nottingham Messenger

Serving the communities of: Rudddington, Keyworth, Bradmore, East Leake, Gotham, Tollerton, Plumtree, Costock, Bunny


Distribution: 9,200

Castle Donington Messenger

Serving the communities of: Castle Donington, Breaston, Diseworth, Draycott, Weston-on-Trent, Chellaston, Melbourne, Aston-on-Trent, Breedon-on-the-Hill, Ticknall, Shardlow and Kegworth.


Distribution: 5,200

Allestree Messenger

Serving the communities of: Allestree, Duffield, Darley Abbey and Quarndon


Distribution: 5,900

Belvoir Messenger

Serving the communities of: Shelford, Radcliffe, Kinoulton, Cropwell Butler, Cropwell Bishop, Redmile, Bottesford, Plungar, Muston, Barkestone Le Vale, East Bridgeford, Langar, Barnstone, Granby, Whatton, Aslockton, Orston, Croxton Kerrial, Branston, Harlaxton, Barrowby, Woolsthorpe, Denton.


Metro is a perfect mix of national and international news wrapped around local information such as listings, travel and lifestyle. It’s an unbeatable guide for going out and entertainment. Metro’s news stories are tightly written, so the reader can take in all key facts quickly. It is particularly well read amongst younger urban professionals. Metro focuses on the lives of modern workers and gives them news and tips on travel, health and fashion; and on the web in our Travel Metro, Health Metro, Hot Style, and @Metro sections.

Metro


Distribution1 Readership2

Derby 10,492 21,000

Leicester 19,673 59,000

Nottingham 13,552 29,000

East Midlands 43,717 109,000

1. Based on Metro (East Midlands) ABC July 2008 2. TNS Media 2006 Base: All adults 15+ within Leicester Mercury, Derby Evening Telegraph and Nottingham Evening Post 10%+

.

The Derbyshire Magazine is an aspirational magazine designed to offer the people of the county an exclusive and inspirational read that reflects their values and interests. It is a magazine providing locally honed and balanced content that will offer its readers words and pictures covering community events and heritage. It is available throughout newsagents across Derbyshire. It’s glossy cover and volume of readable content means that it is kept by readers long after the first read.

Derbyshire magazine


Distribution: 6,500

Derby Evening Telegraph Media


Derby Evening Telegraph Media reaches 288,0005 people per

month

41,7991 Circulation

10,4922 Derby Distribution

19,2263 Daily Unique Visitors

20,3004 Distribution

114,2744 Distribution

71,517 dailies

134,574 weeklies

Local jobs, property and motors

In-paper and online

6,500 Distribution

Monthly

1. ABC Jan-June 2008 (circulation 98.2% paid) 2. Based on Metro (East Midlands) ABC July 2008 3. Intellitracker Nov 2008 4. Publishers statement Jan 2009 5. TNS media 2006 Base: All adults 15+ within DET 10%+ circulation area

Launched April, 2008

derby evening telegrapghi.thisis.co.uk/274079/binaries/derbytelegraphmediapackjan09.pdf · every...

Documents