Fundraising With Social Media
Darian Rodriguez Heyman @Dheyman
A Note on Tin Cup Fundraising
So Who Is This Guy?
• Why Social Fundraising?
• How To Launch a Campaign
Our Agenda
Why Social Fundraising?
Why Social Fundraising?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
$300 Billion Donated by Individuals per Year
Source: Chronicle of Philanthropy
Online Giving: 13%
Growing at: 15% — 35%
Source: Blackbaud, Giving USA
How To Launch a Campaign
Step 1: Pick a SMART Goal
• $20,000 • By Feb. 1, 2015 • SFES Playground • For 647 Kids
“People Don’t Give To You, They Give Through You”
Step 2: Map Donations to Impact • Think Incrementally
Step 3: Pick a Platform
INGREDIENTS FOR ORGANIZING
Start End
Your fundraiser should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Start End
Step 4: Plan Ahead
Pick a short video
Use pictures with human faces
Keep text to a minimum
Step 5: Upload Content
Personal Stories Sell!
Seed the Tip Jar
• Staff
• Board of
Directors
• Key Influencers
• Donors
• Your Social
Network
• Volunteers
• Friends
Step 6: Start with Your Inner Circle
Step 7: Make Your Donate Button Shine
• 3 Tweaks: Button, Levels, Impact
Step 7: Make Your Donate Button Shine
• 3-Click Rule
Website
Widget
Social Media
Press Releases
Step 8: Promote Your Campaign
Step 9: Data Vs. Gut
• Fail Fast, Fail Forward • A/B Splits
• Share Milestones Across All Channels • Thank Donors! • Document Impact • Declare Victory!
Step 10: Celebrate!
Step 10: Celebrate!
“People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs”
Thank You!
[email protected] Twitter: @dheyman