time

people

content

Integration of

Documentum & BroadVision

Ralf Klappert

Senior ManagerELCA

Agenda� Introduction

� 1-To-1 concept

� The publication cycle

� Technical background

� Challenges

� Benefits

IntroductionELCA Technology - Consulting - Innovation

� Swiss integrator & solution provider

� 300 engineers

� Offices in Switzerland, UK and Vietnam

� Documentum Signature Partner since 1997

� Solutions for Customer Care, Extended

Enterprise and Enterprise Improvement

IntroductionFrom content to commerce

Content Management Commerce Management

ContentValidation

SiteManagement

Personalisation& Delivery

LegacyIntegration

ContentCreation

CustomerService

Commerce

One-To-One

Publisher

Documentum 4iWeb Content Management

BroadVisionOne-To-One

Doc

umen

tum

Bro

adV

isio

n

ContentPublisher

Content

Web Application

Matching

Rules

Customer

Key

Features

PersonalisationBusinessManager

Web Content Management

Introduction Create & deliver personalised content

1-To-1 conceptThe right content to the right customer

show - sell - buy

Content

MatchingCustomers

1-To-1 conceptMatching content to interest

� Edit Matching Rules

Business Manager

1-To-1 concept Matching content to interest

Customer

Result

� View proposed content

� Select best content

Selection

� Enter details

� Select interests

Profile

1-To-1 conceptExample: American Airlines

Display relevant messages according to:

• user community / collaborative filtering

• already seen messages

• cross-sell/up-sell opportunities

Display private info according to:

• user profile

Inform about

occurred event

� Personalised information delivery

� Customer is remembered on subsequent visits

� Content organisation and display according to

user profile

� Support for more simultaneous customers

1-To-1 conceptPersonalisation benefits

Publication cycleContributing content

Contributor

� Create/modify content

� Save changes

� Submit for review

PublisherReviewer

Publication cycleReviewing content

Contributor PublisherReviewer

� Review content

� Accept / reject content

� Submit for publishing

Publication cyclePublishing content

Contributor Publisher

� Publish content

Reviewer

Publication cycleDelivery of personalised content

Technical backgroundBridging the gap with CORBA

DCTMBroadVision

CO

RB

A

JJava

C++

APIDFC

Technical backgroundComponents / process flow

CO

RB

A

DCTM

Publishingserver

Retrievalclient

BV

Web

application

DCTMWeb-

Publisher

1

2

3

4

5

6

Retrievalserver

Publishingclient

Technical background Mapping of tags to properties

Technical background Technical architecture

CO

RB

A DCTMeContentServer

BVRules/indexDatabase

BVOne-to-One

Servers

BVInteractionManager

C++

(XML HTML)

C++Retrieval

client(XML�HTML)

C++C++Publishing

Server

Web-serveriPlanet

Webapplication

Java/DFCPublishing

client

Java/DFCRetrieval

server

DCTMWeb-

Publisher

DCTMDocbase(XML files)

Technical background XML, XSL, XSLT, etc.

Content Object

XMLContent Template

XML

WebPublisher

Editor

Rules File

XML

XSLT

Presentation File

XSL

Web site

HTML

WAP

WML

Challenges� Use standard API and tools of products� Skill sets� Products

– Documentum- Limited XML-support in DFC 4.1 (tag mapping)

- No support for multiple renditions through WebPublisher

(e.g. HTML / WML / etc.)

– BroadVision- Complex product and API

Benefits� Contributors may focus on Content

Creation- No HTML/XML knowledge required

- Improved quality

� Deliver Trusted and Dynamic Content- Individually tailored

- Dynamic, on-demand driven delivery

- Enhanced customer browsing experience

Thank you for your attention

For further information

ralf.klappert@elca.chhttp://www.elca.ch