deptford high street...reclaimed granite kerb high stress area: sett size increases to 150mm depth...

DEPTFORD HIGH STREETMarket Proposals Report

February 2012

Work in progress

2 Deptford High Street Market

Project Aspirations and Funding

We consider physical improvements to the high street as fundamental to ensure the diversity and vibrancy of this unique high street is not only strengthened, but its place in the future of Deptford Town Centre is sustained.

In 2005 the Yellow Pages Business directory carried out a study and produced a table of the best High Street’s in London based on a mathematical formula. Deptford came out on top in categories for the ‘Best Mix’ and for ‘Diversity’ beating other centres like Kensington High Street for its diverse and vibrant High Street.However, since 2007 there has been as steady decline in the number of market traders and in the diversity of businesses on the High Street. Ensuring the market’s viability for the future is critical to the vitality of the High Street and is a priority for the Council. The market, even in its diminished state, continues to attract large numbers of shoppers to the High Street and has positive effects for existing local businesses. By helping the market we in turn help local businesses, creating much needed local jobs and prosperity.

The development of the actions and initiatives outlined in the OLF bid document aim to ensure the long term sustainable future of the market and high street in Deptford Town Centre. The funding will allow the public realm jigsaw to be completed while providing the much needed enhancement to the high street and positive boost to the area.

The design principles for the high street design havealready been agreed through extensive stakeholderconsultation, therefore this scheme is ready to

We want to re-invigorate Deptford High Street and continue the

momentum of the current regeneration program in the town

centre.

implement.

A section of the high street at the junctionof Douglas Way and Deptford High Street has alreadybeen completed as part of the Douglas Way publicrealm improvements in the summer of 2011. This hasestablished that the agreed design for the High Streetis implementable, successful and attractive.

The work carried out so far has enabled us to arrive at the following objectives for a holistic regeneration of the degraded high street environment as follow:

Design a street that accommodates effective traffic • movement 4 days a week and a large street market 3 days a week. The design must address issues to do with the lack • of space for market activity, the pedestrian conflict created by the existing • market stall layout and street clutter, and the lack of a significant terminus/ entrance space for • the main high street.Further issues addressed in the design are • the inadequate and unwelcoming links to the surrounding streets and inadequate lighting. The new streetscape for Deptford High Street must • compliment the recent redesign of the adjacent Douglas Way and Giffin Square to create a cohesive town centre.Diversify the market offer, provide better facilities • and encourage new market tradersSupport the development of the market and the • street through community led events programmeConsider market and forecourt layouts to achieve a • permeable streetscape, identifiable open spaces The creation of a shared use environment with an • upgrade of all surfacing, drainage and electrical items.Introduce co-ordinated new paving, lighting, trees • and street furniture to enhance the area

In January 2012 the Council secured further funding from the round 2 OFL to the value of £1.5M to fund a series of initiatives to the town centre of which is included the Deptford street layout design and implementation.

The funding is required to be spent by March 2014. The works will not present any additional costs to market traders.

Improve access movement for traders• Consider the space both on market and non market • days, day and nightMake market and forcorecourts operations easier • to manage and enforce

3Deptford High Street Market

Delivered

Proposed Area for Improvement as part of Outer London Fund

Potential Future Area of Improvement

Landscape Masterplan

Better paving• New Market layout• New lighting• Better electrical connections• More trees• Better entrances• New drainage•


Existing Street Market Layout

Typical Layout of Existing Market Pitches

Market stalls 10ft x 8ft (304.8cm x 243.8cm) with power supplies • provided by electrical connections in bollards Space too cluttered with bollards posing difficulties on • movement for pedestrians and market tradersMany existing bollards have been damaged• Free movement between shops and market stalls varies • depending on presence of inconsistent forecourtsSide streets used as parking bays on market days creating a • barrier between passersby and market tradersStreet surface and electrical infrastructure in need of renewal• Uninviting and unused entrances to the street•


Proposed Street Market Layout

New market layout co-ordinated with road layout• Market stalls 10ft x 8ftm (304.8cm x 243.8cm) with power supplies • provided in the ground for each two stalls, improving access and reducing clutterDefined forecourt space (to be determined)• Free movement between forecourts and market stalls• A layout with level shared surface• Establishment of new community square and entrance into the • market and High Street from New Cross RoadImprovement of the setting for businesses and the market•


Added Benefits

Improved Surface Materials and Market Setting Out Demarcation

High quality materials• Easier to maintain and more • robust materialsClear and legible distinctions • between market stall pitches

Improved Electrical ConnectionsPower supplies in the ground improve • access and provide ease use for market traders without adding street clutterThis will reduce the reliance on electrical • connections in bollards

Improved Street FurnitureRobust and vandal resistant street • furniture, positioned not to impede the function of the market and to discourage groups of street drinkers. New seating is envisaged for the new public square to be created at the end of the High Street adjacent New Cross road.Improving gathering spaces and inviting • people to stay and spend more time on the street to enjoy what the market has to offer

Improved General and Feature Lighting

Improving morning and evening • market tradingImproving the environment of the • street at night Adding identity to the area•


Street Plan DeptfordDeptford High Street Part PlanRev_C 21.10.2011

Beige GraniteFine Picked600mm x 400mm x 60mm70%

600mm x 400mm x 60mm15%

600mm x 400mm x 60mm7.5% Fine Picked 7.5% Flamed

Flamed300mm x 150mm x 75mm50%

Pink GraniteFlamed

Silver Grey Granite Silver Grey Granite KerbFine Picked900mm x 150mm x 150mm

Reclaimed Granite Kerb High Stress Area:Sett size increases to 150mm depth

Mid Grey GraniteFlamed300mm x 150mm x 75mm50%

Dark Green Granite

1:100@A2

Asphalt

Indicative High Street Layout

Market Pitch Layout and Circulation

Added BenefitsImproved Entrances

Improve general appearance of entrances into the • High Street and on market days.Replacement of existing barriers/gates • New signage to be introduced at the Giffin Street/• Deptford High Street entrance.


Artist Impression of the street


From the 1st April 2012 the following initiatives will be developed further and which are associated with the market:

Market Facilities Storage• Market Apprentice Starter Initiative• Market Stall and Forecourt Appearance • improvementsMarket Stall Besoke design• Waste Initiative• Improved Parking provision• Market Facilities Storage•

Future Work which is associated with the OLF funding:

deptford high street...reclaimed granite kerb high stress area: sett size increases to 150mm depth...

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