#AriZonaTakeove

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Depict is a one of a kind

advertising agency whose

primary goal and mission is to

bring your artistic dreams and

desires to life. Our innovators

and media pioneers are

qualified to produce various

forms of content across

multiple media platforms. Our

goal is to form the proper

depiction of all our clientele’s

content needs providing them

with a rewarding and

exceptional experience each

and every time.

Client

AriZona is the #1 Tea in the

nation. They pride themselves

on the high quality and

affordability of their natural

ingredient tea. The company

has been around for 22 long

years and still remains at the

heart of people worldwide.

Objective

Our primary objective is to

increase national sales of the

AriZona Beverage Co. by

executing an interactive social

media campaign entitled

#TheArizonaTakeover

Challenge

Our challenge is the availability

and advertisement of products

in areas that are less prominent

to having the product available.

Truth/Tension

AriZona does not pride

themselves in traditional

advertising which is unfortunate,

This prohibits the company from

acquiring additional sales. the

amount of sales ultimately

neglect the amount of sales that

they could get if promotional

ads were made available for

consumers to see.

Answer

Our answer is to use non-

traditional media to advertise

and virtually spread the word

about AriZona products. We

strive to reach more customers

through the use of a social

media campaign that will have

AriZona become the primary

choice of beverage for our

target market.

Instagram

#AriZonaOnTheGo

Snapchat

Twitter

Tumblr

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