#dswbeerThe1stMovement | Brewer’s Association | 2014

&

#dswbeerThe1stMovement | Brewer’s Association | 2014

700+ BREWERIES, 3,000+ BEERS, 49,000 ENTHUSIASTS,

AND 1 AMAZING EXPERIENCE#dswbeer

#dswbeerThe1stMovement | Brewer’s Association | 2014

INTRODUCTIONS

#dswbeerThe1stMovement | Brewer’s Association | 2014

· Digital agency focusing on UX/UI, digital strategy, responsive web design, and native app development

· A minority owned company in business for more than 8 years

· Offices in Denver, Los Angeles and Hong Kong· 4 time Inc. "Fastest Growing Company in America"· Full agency Agile methodology

WE ARE: THE1STMOVEMENT

#dswbeerThe1stMovement | Brewer’s Association | 2014

· Trade Association established in 1983, representing US small and independent brewers

· There are now more than 3,000 US Breweries - more than any time in history (prohibition)!

· Purpose: To promote and protect American craft brewers, their beers and the community of brewing enthusiasts.

· Based in Boulder with 50 employees· ...and the organizer of the Great American Beer Festival!

WE ARE: BREWERS ASSOCIATION

#dswbeerThe1stMovement | Brewer’s Association | 2014

#dswbeerThe1stMovement | Brewer’s Association | 2014

· The first festival was held in 1982 at the Harvest House Hotel in Boulder

· There were 22 breweries, 40 beers and 800 attendees· In 2014 we expect 49,000 attendees, 700+ breweries

pouring more than 3,000 beers on the festival floor· In addition to the festival, the GABF is the most prestigious

US brewery competition and an integral part of the festival· GABF is the largest ticketed beer festival in the country

ABOUT GABF

#dswbeerThe1stMovement | Brewer’s Association | 2014

THE CHALLENGE

#dswbeerThe1stMovement | Brewer’s Association | 2014

· Educate· Navigate· Value - Both during the festival and

throughout the year

GABF APP PURPOSE

#dswbeerThe1stMovement | Brewer’s Association | 2014

· How will our users physically use the app?

· Internet Black Hole

· Scalability

· Constantly updating data

· Short time frame for success

GABF APP CHALLENGES

#dswbeerThe1stMovement | Brewer’s Association | 2014

OUR PROCESS

#dswbeerThe1stMovement | Brewer’s Association | 2014

· User Stories· Prioritization· Cycle Planning· Work Items vs Deliverables· Collaboration

THE PROCESS

#dswbeerThe1stMovement | Brewer’s Association | 2014

THE APP

#dswbeerThe1stMovement | Brewer’s Association | 2014

APP FEATURES· Keep track of all the beers rated or tasted

at the festival

· Create a list of your favorite breweries by section

· Brewery booth locator

· Map with visual indicator for favorite breweries

· Push notifications

· Data synchronization for quick updates

#dswbeerThe1stMovement | Brewer’s Association | 2014

· HTML/CSS/JavaScript (AngularJS)

· PhoneGap

· CMS built with CakePHP

· Content updates delivered using CDN

APP TECHNOLOGY

#dswbeerThe1stMovement | Brewer’s Association | 2014

THE RESULTS

#dswbeerThe1stMovement | Brewer’s Association | 2014

· Downloads increased 35% year over year· 17,500 active users (35% of attendees) registered

154,000 sessions, an average of 8.8 sessions per user · Engagement was high, with the average session

lasting 3 min 29 sec.· Featured as the “Festival app for beer lovers” by Adobe· Honored as one of the “Best Mobile and Apps Handheld

Device” (Event) in the 2014 Webby Awards

THE RESULTS

#dswbeerThe1stMovement | Brewer’s Association | 2014

WHY SHOULD YOU CARE?

· Solid process can and will transform your

client’s experience

· Being agile can and will help you keep your sanity

· It is possible to manage complex technology

processes, and still delight your customer

#dswbeerThe1stMovement | Brewer’s Association | 2014

WHAT WE LEARNED

#dswbeerThe1stMovement | Brewer’s Association | 2014

SHARE A VISIONNo. 1

#dswbeerThe1stMovement | Brewer’s Association | 2014

PRIORITIZENo. 2

#dswbeerThe1stMovement | Brewer’s Association | 2014

BE AGILE WITH YOUR AGILENo. 3

#dswbeerThe1stMovement | Brewer’s Association | 2014

GO OUT DRINKINGNo. 4

#dswbeerThe1stMovement | Brewer’s Association | 2014

THANK YOU!#dswbeer